Growing Marketplaces w/ Guillaume McIntyre (Instacart, Weee!) EP06

In our first episode of 2022, we have a growth marketing icon in the marketplace world. Guillaume McIntryre has scaled multiple marketplaces at every stage.He shares his journey of becoming a growth marketer, his early days at Netflix, growing Instacart from a word-of-mouth to a household brand, to now propelling the growth efforts at Weee! It was a humbling experience to speak to him as I’ve looked up to his work over the years.We talked about:How experimentation vs hypothesis culture works at NetflixDiversification and expanding paid channels to match your growth rateIncrementally in a performance based environmentBalancing the supply and demand dynamics of marketplacesThe importance of finding the unique value in each brandJoin our community with bi-weekly LIVE discussions where you can engage with growth masters — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.