

We Are Selling with Lee Woodward
Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
Episodes
Mentioned books

Jun 9, 2022 • 10min
Using Video for Marketing Property with Christian Bartley of Bellarine Property
Send a message directly to Lee ( Include your details )We explore the power of video-based marketing in real estate—showing how creative storytelling and visualization win listings and engage buyers.• using cinematic, lifestyle-focused videos to evoke emotional attachment• demonstrating property features in context, from limousines to basketball courts• turning standard listings into high-end experiences for vendors and buyers• showcasing location, lifestyle, and attention to detail through video• leveraging videos in pitch and conversion tools to engage prospective sellers• using notifications and follow-ups to track engagement and drive appointments• combining creative video with standard marketing to maximize reach and resultsA practical guide to using video to elevate listings, impress vendors, and capture buyer attention in any market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Jun 2, 2022 • 15min
Fees, Objections, and Brilliant Responses with Tom Panos
Send a message directly to Lee ( Include your details )We unpack the art of handling fee objections in real estate—showing why mindset, value, and clear communication beat simply lowering your commission.• adopting a “house price maximiser” mindset over a “fee minimiser” mindset• understanding that vendors want maximum value, not necessarily the lowest fee• articulating that the cheapest agent and the best agent are rarely the same• turning fee objections into questions or opportunities for discussion• shifting the focus from percentages to real dollar value and outcomes• emphasizing contingency-based fees tied to results, not hypotheticals• using concise, conversational language to demonstrate professionalism and build trustA practical guide to confidently navigating fee negotiations while maximising results and preserving value for clients.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 26, 2022 • 13min
The Do's and Don'ts of Social Posts with Tom Panos
Send a message directly to Lee ( Include your details )We break down the do’s and don’ts of social media for real estate—showing how live engagement, authentic stories, and strategic testimonials outperform ego-driven posts.• going live with market updates, case studies, and behind-the-scenes content• creating curiosity with backstage or “leak-based” moments• focusing on informative posts, not just showing listings or personal achievements• using the “ego or info” test to guide content decisions• posting short daily stories to stay top-of-mind with your market• capturing viral testimonials while emotions are high• encouraging owners to share listings with their network for organic reachA practical guide to building engagement, credibility, and connection through social media in real estate.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 19, 2022 • 10min
The Ultimate Prospecting Sequence with Brendan Stead
Send a message directly to Lee ( Include your details )We unpack how Brendan Stead uses price updates and simple follow-ups to generate consistent listings—turning digital engagement into real conversations and signed agreements.• using price updates as a soft-touch prospecting tool• following up with natural, non-salesy phone calls• creating a repeatable daily listing rhythm• leveraging admin and agents to scale output• using digital proposals to remove second appointments• getting vendors to initiate appraisals themselves• building listings through sequence, not pressureA practical playbook for turning market updates into predictable listing growth.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 12, 2022 • 9min
Direct Selling Techniques with Mat Steinwede
Send a message directly to Lee ( Include your details )We unpack the power of direct selling and buyer matching—showing why off-market deals, relationships, and proactive buyer management outperform open houses in any market.• finding off-market opportunities by asking “would you sell at the right price?”• matching motivated buyers to homes through database mastery• prioritising midweek inspections over open houses• building a relationship market, not relying on online enquiries• using buyer management to stay consistent in all conditions• thinking in “what else?” to uncover hidden deal flow• selling through connection, not just exposureA practical guide to becoming a true buyer-matching agent and winning in any market cycle.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 5, 2022 • 11min
Managing Buyer Expectations with Danny Grant
Send a message directly to Lee ( Include your details )We unpack how to manage buyer expectations, handle price conversations, and guide nervous buyers through uncertain markets. With real scripts and live role-play, this episode shows how calm communication, preparation, and transparency lead to better auction outcomes.• handling aggressive price questions with confidence• giving realistic price indications without overcommitting• managing pre-auction offers and buyer expectations• calming nervous buyers on the lawn• maintaining composure to influence buyer behaviour• preparing buyers emotionally and financially for auction day• nudging buyers up without pressure or confrontationA practical masterclass in buyer psychology, auction communication, and staying in control when the market shifts.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 28, 2022 • 13min
The Vendor Bid & Planning for Auction Day with Danny Grant
Send a message directly to Lee ( Include your details )We break down how to communicate vendor bids, manage buyer depth of interest, and adjust strategy when the market shifts. Through live role-play and practical dialogue, they show how clear communication, transparency, and digital tools lead to better outcomes.• explaining how and when to use a vendor bid strategically• avoiding wasting the vendor bid as an opening move• using buyer callbacks to assess depth of interest• keeping buyers engaged without overplaying price• managing pre-auction offers with confidence• repositioning marketing when buyer interest slows• using transparency and digital platforms to improve outcomesA practical guide to auction communication, buyer engagement, and adapting to modern selling conditions.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 21, 2022 • 13min
Use Vendor Involvement to Improve Engagement and Win More Business
Send a message directly to Lee ( Include your details )We explore how vendor involvement and emotional engagement drive higher sale results—shifting from surface-level selling to uncovering the invisible value that buyers can’t see. This episode shows how elite agents use questions, not statements, to build trust, connection, and commitment.• using “invisible value” to uncover hidden features that add real dollar value• engaging owners through questions to increase vendor involvement• selling through emotion, not just features• positioning the home around how it feels, not just what it has• using the seller’s own words as powerful selling tools• shifting from “live mode” to “sell mode” to increase price• understanding how presentation directly impacts profitA practical lesson in how top agents create emotional connection, extract hidden value, and maximise results through intentional communication.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 14, 2022 • 13min
The Staged Marketing Approach
Send a message directly to Lee ( Include your details )How do you explain staged marketing to a vendor? In this episode of We Are Selling, Lee Woodward walks you through the Staged Marketing Approach – a structured and progressive method for presenting marketing plans to property owners.Rather than running a single campaign, Lee explains how four carefully designed campaigns can protect the seller’s asset, generate excitement, and ensure the best possible result. This episode features a full role-play of how to explain the process to a client during a listing presentation, providing practical dialogue and structure agents can apply immediately.💡 In this episode, you’ll learn:How to present a step-by-step staged marketing strategy in under 15 minutesWhy protecting the asset is just as important as selling itHow off-portal campaigns can create urgency and exclusivityThe value of social media engagement in reaching warm, local audiencesWhy international visibility and neighbourhood mail drops can lead to premium resultsLee demonstrates how to keep momentum across four campaign stages – from early buyer engagement, to social and portal exposure, to local outreach – ensuring that no opportunity is missed and no property is undersold.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 7, 2022 • 9min
Using Words & Concepts to Power Negotiations with John McGrath & Renee Hardman
Send a message directly to Lee ( Include your details )We break down the power of words and concepts in negotiation—moving beyond scripts and into intentional language that drives decisions. Using real examples from John McGrath and Renee Hardman, this episode shows how top agents send the right signals at the right time to gain commitment.• using “tie-downs” to isolate and close the final objection• reframing commission from a percentage to a dollar value• positioning fees as profit participation, not an expense• using fairness language to gain consent• summarising to close with clarity and confidence• stating your case and clearly asking for the business• why hunger, clarity, and intent win listingsA practical lesson in how elite agents use language to control outcomes and close with confidence.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey


