We Are Selling with Lee Woodward Using Words & Concepts to Power Negotiations with John McGrath & Renee Hardman
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We break down the power of words and concepts in negotiation—moving beyond scripts and into intentional language that drives decisions. Using real examples from John McGrath and Renee Hardman, this episode shows how top agents send the right signals at the right time to gain commitment.
• using “tie-downs” to isolate and close the final objection
• reframing commission from a percentage to a dollar value
• positioning fees as profit participation, not an expense
• using fairness language to gain consent
• summarising to close with clarity and confidence
• stating your case and clearly asking for the business
• why hunger, clarity, and intent win listings
A practical lesson in how elite agents use language to control outcomes and close with confidence.
Hosted by Lee Woodward Training Systems
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