WTF Gym Talk

Are feather flags effective outdoor marketing? What are the downsides to only paying employees hourly? Do I have any thoughts on the MadLab Group's performance based compensation belief? ...watch the video. it's all in there.

The amazing crew over at Sweatnet Charlotte + I have been working on bringing together studio and gym owners in our city. Creating a venue where we can all collab, commiserate, share best practices and work together to build better businesses. This is a lengthy one, but I gurantee it's worth the watch. It's also uploaded on the podcast as well if you don't have 40 minutes stare at a screen. Here's the biggest takeaway: Do this in your city. Be a leader. Start a movement. Build something bigger than you. It's worked well for me.

Rachele is a badass. Lawyer. Entreprenuer. Cancer Survivor. Team USA Aquathlon. Triathlete. Mother of 5. The list goes on. But what I'm mostly interested in with Rachele is her knowledge in helping gym owners understand the type of IP (trademarks vs. copyright vs. patent), understanding non-competes and creating membership agreements that won't leave you holding the bag. You'll enjoy this one.

My dude Mike Archangel from Archangel CrossFit in AZ came through with a question regarding head coaches - What are the duties/responsibilities of a head coach? How many hours should your leadership team players be working/week? Sure, Mike. I'll give it a go.

Don't build the gym or studio YOU would love. Go beyond that. Building something that initially and prominently serves you first is going to prove to be a very expensive & unsuccessful endeavor.

the video of this on my Facebook biz page is def. better...but you'll get the idea.

CrossFit Awaken was nice enough to shoot me over a video on how he's used his 30 Day Goal Board to generate new revenue. So I figured I'd chime in and help enhance that strategy.

I'm all for stealing. All for it. What I think is fucking lazy is plagiarizing word for word or play by play something. I don't even care that you took something from someone else. That's not what bothers me. What bothers me is this is a huge tell that you are going to get crushed in this game if you can't spark your own design + creative part of the brain. Steal to spark inspiration, but then make it your own.

Sit down in a quiet place where you can think uninterrupted. Write down all the things in your business you wish you would have done differently. Circle all the items that are still possible to change. Get off your ass and change them.

Patience is a layup piece of generic business advice that can be given to almost all dilemas you face as an owner. But let's break it down to specifics in the microgym industry.