WTF Gym Talk

Had a request to spit my thoughts + viewpoints on CrossFit's new found effort to de-emphasize the sport aspect of their brand and re-emphasize the health aspect. So here it is. 

Recently had a meeting with a former member who also does Google SEO + advertising.  While this turned into my advice for a guy who is trying to make a personal brand for himself in a crowded space, there's a solid chunk of discussion here focused around Google SEO + advertising that I think you'll find very interesting. 

You guys know I live with an abundance mentality.  I frequently invite what would be "competitors" in my space (either gym or consulting related) onto my podcast because I always want to fuck with the best and continue to learn from other. And I'm continuing that trend by having Andrew Freeza, owner of CrossFit Palm Beach and Seven Figure Box podcast/coaching, onto the podcast today. Imagine if you got to be a fly on the wall while two guys who have built successful businesses, walked away to build successful consulting/coaching services were just shooting the shit on business + industry.   That's what you're going to get on this podcast.

I get to sit down with the 3 founders of the Iron+Mortar Summit - Ashley & Brendan Loyer + Layci Nelson. This dynamic threesome have undertaken a feat that most have found to be unsustainable and simply not profitable - hosting business confrerences for microgym owners. We jam on a variety of topic that I know you guys will enjoy and they even are giving away a FREE TICKET to this year's Iron+Mortar Sumit in Portland, OR on June 24/25th --->  use this link to register to win --> theironandmortarsummit.com/wtf 

Dr. Brian Strump is currently my only return guest on the podcast.  Maybe that's cause he literally owns the gym a few miles down the road from me and I have easy access to him - maybe because he's a smart motherfucker and I like talking to those kind of people. Either way, since our last podcast together, Brian has been busy working to help entrepreneurs in the clinical space (chiro, massage, etc) as well as other service industries.   Enjoy! 

The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years.  The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give their opinion on this marketing/client acquisition system and what it ultimately did for their gym.   While this isn't a hit piece of Gym Launch or any of these marketing companies (I've had several of them on my podcast/content), I do think it's important to hear the other side of the conversation that doesn't sound like "OMG, I just got like 600 leads and made eleventy million dollars in 3 hours #hustle....or whatever they would say. Just listen. 

Sydney lives and works in the fitness industry just like I do - in Charlotte, NC.  But she went about her career growth in a much different way than most microgym owners have.  What originally began as a quest to start her own gym, quickly detoured and turned into developing a YouTube channel where she would post full-length workout videos for anyone looking to get fit at home.  And it worked.  Like really fucking well.   Her workouts videos get ~400,000 views on a regular basis and she's completely flipped her traditional gym owning dream into a digital online presence.  We dig into her background, starting a YouTube channel and how microgym owners can start to create a digital revenue stream

Julian Bryant almost appears to be another one of these douchebag Click Funnel gurus selling a dream to microgym owners... But he's not. Yes, he's a marketer.  Yes, he knows how to use funnels, create landing pages and run successful Facebook ads - but his story is actually the most interesting part of this equation. From a traumatic injury turned drug addiction turned gun violence turned serious prison time - this guy has lived more lives in his years on this earth than most of us will ever hope to live. His story is human and beyond interesting to me.  What he now does for gyms (and is currently killing it for CFT Fitness - a client of mine) makes this the total package conversation for this podcast. Facebook @julianbryantx2 www.themilliondollargym.com 

How many dead people still have accounts on social media? Are graveyards really a wise utilization of our precious land resources?  Why the new homepage on Urban MVMNT is fucking dope and genius.  Did I just get lucky with having CrossFit + SouthEnd at the right place at the right time???

John Swanson, successful microgym owner of the Fast Factory, creator of the Granite Games and biz coach via Factory Forged had a question for other gym owners and asked me to weigh in... How to go about changing your fitness model up on your membership - how to get the members to understand the WHY behind it and the risks involved...