WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Nov 20, 2019 • 19min
My Microgym Predictions for 2020+
I don't know when this will be going down...but I feel pretty confident from where I stand now in the paradigm shift that is happening. Can you see it?
Nov 18, 2019 • 12min
CF Gyms Under 3000 sqft Will Go Out of Business For This
Sure. The title is balls deep in clickbait, but the theory is sound.
If you are going to be a barbell centered fitness model - a CrossFit affiliate, a strength & conditioning gym, etc
And you are setting up shop in a facility that is under 3000 sqft, you've got a serious issue on your hands IMO.
Let me explain...
Nov 15, 2019 • 11min
Is Your City Growing? How To Think About Commercial Development.
I bet most of you would say that your city has been or is on the brink of experiencing significant growth.
New apartments + homes.
New retail, hotels, restaurants, etc.
New schools, businesses setting up shop, hospitals, etc
Residential development....commercial development...it's been a fucking feeding frenzy over the past 10+ years.
So how should you be thinking about this economic cycle and your microgym's growth potential?
Nov 11, 2019 • 11min
Email Newsletters Aren't A Game Changer, But You Need To Be Doing Them
IMO, this is a boring ass topic - but it's one that is warranted because half you fuckers don't even send out a weekly newsletter to members and/or prospects.
Your inbox is FULL of weekly newsletters from SUCCESSFUL companies.
You haven't gotten the hint yet?
Nov 7, 2019 • 31min
Road Trip Project - Part 2
The continuation of my long form insight into the microgym industry during a recent road trip.
Nov 6, 2019 • 11min
Getting Back In The Technician Seat - The Lifecyle of a Microgym Owner
Been having some thoughts regarding the lifecycle we go through as microgym owners.
First we are stuck in the technician role, dreaming of the day we have staff so we can transition into management and then the coveted "Working ON the Business, Not IN the Business" role.
And I think you'll find this podcast is counter intuitive to the typical mindset on this topic.
Nov 6, 2019 • 57min
Road Trip Project - Part 1
I had a lengthy road trip last weekend and I used some of that time to record a long form podcast with just some random thoughts and musings regarding the microgym scene and where I see all of this heading.
Stay tuned for Part 2.
Nov 1, 2019 • 9min
The Advantage Part Time Owners Have
Most people look down on part-time owners.
Hell, even the part-time owners think they are in a shit position because they can't go full-time into the business.
But I've got a different perspective on this.
Oct 30, 2019 • 12min
Why I Deaffiliated From CrossFit
Almost two years ago I created a two part podcast discussing why I was still paying my CrossFit affiliate fee, but not utilizing the name in any marketing or operationally.
Now here we are with a significant update.
Oct 28, 2019 • 30min
Driven Nutrition: Positioning Retail Sales Through Supplements During a Rebrand
Jason Rule, founder of Driven Nutrition, is by far one of the best humans I know.
Especially because he lives in a world of slimy, shitty sales people peddling their supplements.
Driven is more of a consulting service where they teach you HOW to incorporate supplements into the client experience and create a unique system where your microgym becomes more convenient than Amazon with auto shipping.
www.drivennutrition.net
