WTF Gym Talk

If you're currently creating your own paid FB ad campaigns, but you know that you're missing the mark...This is for you. A few common fuck-ups to avoid when spending money on FB ads.

LOYALTY: It's the #1 reason most owners grandfather their customers into below market rates. I respect it, but it's misguided IMO to blend that term in a professional biz relationship.

Having a hard time finding quality employees? Start creating content centered around your ability to professionalize coaches. You need to start branding yourself as a developer of fitness talent.

Looking to add an additional revenue stream but you're capped on time? Individual program design and the use of Fitbot allow coaches to hack the time constraints of personal training. Scale your time!

When it comes to advertising I need you to start thinking like Serta. They aren't selling mattresses, they're selling what the mattress provides - sleep! Start selling the results of fitness, not CF.

Thinking of rebranding your gym? While I'm a big believer in "if it's not broke, don't fix it", there may be some merit under the right circumstances.

You're an owner, not an athlete. This concept, though it seems elementary, is being completely missed by so many. If you opened your gym because you thought it was a hack to train 24/7...👎

Learn about the importance of social media and advertising for gym owners, as well as the role of Facebook business pages in creating engaging content to attract potential members.

Matt Scanlon from the 321Go Podcast and I jam on diversifying revenue streams and shooting for bunts and sacrifice flys vs grand slams in your business. Check out their podcast if you haven't already!

Stop relying on others' materials for your employee handbooks and policies. Create your own tailor-made strategies for member interactions and paperwork management. Learn the importance of forging your own path and creating your own processes highlighted by examples from famous brands like Lulu Lemon.