WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Sep 22, 2017 • 36min
Fitness Sales+Lead Conversion
The guys from Gymbuildr and I jam on converting high volume leads off their 6 week challenge, how to close those leads and retain those new customers even after the challenge is over.
Sep 21, 2017 • 8min
Iron+Mortar Summit Recap
Spent the weekend in Seattle for the first annual Iron+Mortar Summit. An amazing event for gym owners to enhance their business. Here are a few thoughts I had once I got back...
Sep 13, 2017 • 12min
Fuck Your Systems
Talking with CrossFit Veneration about the pressure many gyms place on themselves to create handbooks and systems is way overblown IMO. Systems are def. needed at some point in your biz...but...
Sep 2, 2017 • 48min
OPEX Interview
Set down with James FitzGerald and Jim Crowell of OPEX to discuss their unique view of the fitness industry, where they see the market going and why the group class model is due for an evolution.
Aug 30, 2017 • 4min
Q&A - Corporate Wellness
Cody Havel, owner of CF Never Broken calls in with a question about starting B2B sales and creating Corporate Wellness programs in his town.
Aug 24, 2017 • 9min
Should I Keep the CF Name?
Branding is much more than just the logo or name of your biz, but many CF affiliates are waiving the CrossFit flag as their branding and then trying to become something their not.
Aug 23, 2017 • 5min
Don't Start A Fitness Company
Don't start a fitness company until you've actually started a fitness company. Experience as a personal trainer, running a boot camp or working at a globogym is recommended before opening up shop.
Aug 17, 2017 • 9min
Demonstrate Value > Dictate It
Too many of you are trying to dictate what you think the value of your service should be. However, we can only demonstrate the value because the market doesn't give a fuck about your opinion.
Aug 17, 2017 • 6min
Discounts Aren't The Problem
Most people will say discounts are the issue with failing gyms...but they're just headline reading. The real issue is the lack of price anchoring and the end price the discount puts you at.
Aug 17, 2017 • 7min
6 Week Challenge w/ Gymbuildr
You may have heard of these 6 Week Challenges that many gyms have been running to draw new leads into their business. CrossFit MTZ and I sit down to discuss their experience with Gymbuildr.
