WTF Gym Talk

Replication (if not corporately owned) becomes a B2B play. That's much different than the B2C world you're living in. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

If you have HR issues consistently, time to take notes.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

This isn't as hard as most owners make it out to be....—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

Andrew Charlesworth is a gym owner and member of CrossFit HQ's Affiliate team. He oversees the affiliate support within the Midwest region of the US and is close to the action when it comes to affiliate growth and affiliate conversations. We caught up on a podcast episode to talk shop. Enjoy.

You don't want to find the perfect site and not be ready....—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠⁠Learn more about what it’s like for us to work together.⁠⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠⁠www.microgymuniversity.com⁠⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠⁠ ⁠⁠⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠⁠—--------------------------------------------------------------------------------------------------------------

A no-nonsense breakdown of why most gyms feel unique but look the same to customers. Practical tips on aligning your marketing with the story you want to tell. Advice on niching by audience, measuring your local market, and using visuals to stand out. A clear push to commit to a core customer avatar and let your branding do the sorting.

A blunt case for reallocating payroll into remote sales talent to actually convert leads. A breakdown of the five core business functions with sales framed as the key revenue driver. A critique of the industry’s coaching obsession and why hiring or training sales skills beats endless events. Practical pointers on where to find reliable remote sellers and how to structure the role.

I sit down with Jessica and Damien Zouaoui, the founders of Oakwell Beer Spa, to unpack how they built one of the most creative hospitality concepts in the country. What started as a simple realization during their travels—that beer spas existed around the world but not in the United States—turned into a wildly successful business blending craft beer culture, wellness, and an exceptional guest experience. We talk about how they identified a massive piece of “whitespace” in the market, the risks of launching a concept people didn’t yet understand, and the operational discipline required to deliver world-class hospitality. For gym owners and entrepreneurs alike, this conversation is a masterclass in differentiation, customer experience, and building something people didn’t even know they wanted.

Yes, being weirdly into a niche is actually good for business...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

Please stop thinking about retention like this...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------