Cubicle to CEO

You’ve heard me share my free masterclass in almost every episode of the podcast, but today’s guest is proof that watching this free training can lead to MASSIVE results. Kat Araujo started her branding agency, Afternoon Culture, in 2018, and despite having reached $10K months already, she was struggling to scale beyond that.She stumbled across my free masterclass, understandably skeptical of how much value a free training could truly provide, but decided to give it a shot since she had nothing to lose.After watching my masterclass and implementing the lessons we cover in that single hour, Kat quickly doubled her business revenue to consistent $20,000 months. These were her results from literally just my FREE masterclass, not even my paid programs. Today’s case study examines the revenue breakdown of her $20K months, how she went from being scared to charge her clients $3,000 to raising her minimum project rate to $5,000, and the biggest shifts from my free masterclass she applied to her business that doubled her monthly income. If you’re a service provider, consultant, or coach who wants to land consistent clients for your 1:1 service so you can scale to $10,000 revenue months and beyond, watching my free masterclass is the first step to get there. The Consistent Clients Cashflow System I cover in my masterclass doesn’t rely on you having a large following or posting every day to succeed.In fact, the majority of people who use our CCC system reach their first $10K month with less than 500 followers.To see if our specific method is a good fit for how you want to grow your service-based business, sign up to watch my free training and download my bonus $10K month workbook at www.ellenyin.com/getclients . It’s the best hour you’ll spend on your business today, I promise.Connect with Kat:  www.afternoonculture.com @afternoon.culture If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019!Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar. Today, Ali is breaking down the case study of how she and her team grew their ambassador program to 600 women who are responsible for 25% of Modern Picnic’s annual revenue - without paying a single cent in commission.Yup, this ambassador program breaks all the status quos.Get the secret sauce on how you can get hundreds of people to authentically share your brand and drive sales, without relying on money as the motivator. And a special gift just for our listeners: if you want to upgrade your lunchbox to a sleek and chic tote you’ll actually want to show off, browse the collection at modernpicnic.com and use the code CEO to save 10% on your purchase!Connect with Ali: www.modernpicnic.com Use code 'CEO' for 10% off! IG: @modernpicnic IG: @alikaminetsky If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re sick of chasing late invoices, you’re going to love today’s episode.Lara Hodgson is the President and CEO of Now®️, an innovative company she co-founded with Stacey Abrams. Now®️ is the first payment solution that allows B2B companies to get paid immediately while enabling a businesses’ customers to pay later. She serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation and access to capital.Lara takes us behind the scenes in the pitch room to demystify how Now®️ raised $9.5 million in funding so even those without a finance background can clearly understand. I know many of you listening to this podcast may not need or want to go the path of getting investors or raising venture capital, which is why you’ll appreciate Lara’s practical approach to how to evaluate when you actually need money, how much to ask for, ways to get it, and how to prioritize where to spend it in your business.Whether you’re a freelancer scaling to six figures or have aspirations to build the next unicorn company with a billion dollar valuation, this conversation is a must listen if you want to leverage money as a tool for business growth.Connect with Lara: nowcorp.com If you mention code “C2C” in the "How Did You Hear About Us?" field, Now®️ will discount your membership $250! Now®️ LinkedIn: https://www.linkedin.com/company/nowaccount/ @NOWaccountLara: https://twitter.com/NOWaccountLara?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Listener of the Week: Kristin of @districtbrandbar - https://instagram.com/districtbrandbarIf you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Even if you don’t know him by name, you’ve seen and know his work. Today’s guest is the CEO of Harmon Brothers, the ads agency behind the most viral video ads in internet history, responsible for turning brands like Poo~Pourri, Lume, Squatty Potty, OraBrush, and Purple mattress into household names. Harmon Brothers has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media ads.A man of reinvention, Benton’s journey to becoming CEO is unconventional and full of surprises. I won’t give away the details of his story here in the intro, but what you can look forward to is Benton’s highly applicable insights as he takes us behind the scenes on the specific ad strategies that grew their client Lume from $1.5 million in sales to grossing $23 million in just one year. You may not grow by over 1,000% revenue in one year, but you too can turn “poop to gold” - the title of their popular book and podcast - when you implement the gold Benton reveals in our conversation today.Connect with Benton: harmonbrothers.com harmonbrothersuniversity.com Poop to Gold Podcast: http://harmonbrothers.com/podcast Harmon Brothers Facebook Page: https://www.facebook.com/harmon.brothers/ Instagram @harmonbrothers: https://www.instagram.com/harmon.brothers/ Twitter @harmonbros: https://twitter.com/harmonbros Harmon Brothers LinkedIn: https://www.linkedin.com/company/harmon-brothers/ Harmon Brothers YouTube Channel: https://www.youtube.com/c/harmonbrothers If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you receive our weekly podcast texts on Mondays, then you have today’s guest to thank for keeping you up to speed. Sam Safer is co-founder and COO of Norby, a venture-backed startup building the marketing stack for creators, community leaders, and emerging brands. Although she is currently changing the social tech space for creators, her resume spans working for startups like Bulletin and legacy brands like the V&A and The Metropolitan Museum of Art, as well as many entrepreneurial endeavors pre-Norby, including a published book, a sales and marketing agency, AND her own fashion jewelry line. Today Sam will be sharing how creators & brands use Norby’s innovative social tools to 10x the number of people participating in their product launches, skyrocket their click-through rates in their link in bios, and get their community to spread the word for them through Norby’s referrals feature. Connect with Sam: Sign up for your 2-week free trial! Check out Norby! @samerinsafer Instagram: @bynorby Twitter: @bynorby Tik Tok: @bynorby Brands featured in case studies: Harper Sage Norby link harpersage.com Sad Girls Club Norby link sadgirlsclub.org Bulletin Norby link bulletin.co If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the show, friends! This begins a new era on our podcast where we’ll be bringing you weekly interviews with the best & brightest in business to share each founder’s Cubicle to CEO story, breakdown one specific case study with tangible takeaways to apply today, and reveal the person behind the business in our just-for-fun lightning round.I knew my friend Gwen would be the perfect debut for this new show format, so let me introduce her real quick.Gwen Lane went from digital marketer to lifestyle blogger to business mentor and now founder of the Seven Figure Influencer program. After selling her first business, The LA Girl, Gwen now helps content creators and entrepreneurs monetize their influence with premium partnerships and digital offers, having landed dream partnerships herself with Disney, Facebook, Google, Target, American Airlines, and more!Today Gwen will be giving us the behind the scenes breakdown of why and how she invested $100K in her business to generate $1 MILLION dollars of revenue - a 10X return!Connect with Gwen: gwenlane.com @heygwenlane thespark.school sevenfigureinfluencer.com If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready Cubicle to CEO Community! Something new is on the way!We are taking the month of September off to bring a whole new episode structure to the Cubicle to CEO Podcast. In October we will continue to bring you the best and brightest in business, but with more focus on case studies and strategies that you can take away and implement yourself. We hope you're as excited to hear these new episodes as we are to share them with you!In the meantime, catch up on old episodes, revisit your favorites, and DM us @cubicletoceo on Instagram to get a custom playlist of episodes that will help you in your business!Mark your calendars, and I'll talk to you again on October 4th! Learn more about your ad choices. Visit megaphone.fm/adchoices

The community that we have created with Cubicle to CEO never ceases to amaze me. This week’s episode was actually recorded live because it just so happened that I reached 25,000 friends on my personal Instagram account on the 25th of August. To celebrate, I hopped on live for 25 minutes to answer the questions that have been on my audience’s minds.They asked some incredible, high-quality questions about how to continue to scale after hitting your first $10K month, tips for hiring, why email lists are important, how to audit your IG account, and when is the right time to invest in your business. Press play to listen to this off-the-cuff episode that will provide you with great knowledge to show up as a strong leader for your business.Check out the timestamps below to see who asked what, and where in this episode you can find specific answers!2:26 - @social.moguls: After hitting your first $10K, what is your best tip for maintaining?4:19 - @janicedru: How do you balance your time between building courses, coaching, and running your podcast? When and how did you grow your team to help support you do all of it?10:33 - @smarthacooks: I am a recipe developer with a food blog that is stale. How do I keep it moving and market it?12:27 - @inesadita: What would be the best things to look at when auditing someone's Instagram?18:49 - @holistichabitswithpetra: How important is it to grow an email list?22:07 - @social.moguls: Best tips for creating your first course?23:39 - @social.moguls: Best tips for bringing other people onto your team when you have a hard time letting go of control?25:47 - @twillyjane: Knowing when to invest in your business when finances and bookings are tight but you don't want to miss out on the limited time opportunities coming up.Connect with Ellen: @missellenyin @cubicletoceo Cubicle to CEO Community Facebook Group Links mentioned in the episode: ellenyin.com/paidtocreate ellenyin.com/getclients ellenyin.com/flodesk How To Run Your Business Like Clockwork With Adrienne Dorison Natalie Franke's Book 'Built To Belong' Learn more about your ad choices. Visit megaphone.fm/adchoices

Ashley-Lauren Elrod is the founder of Visionary Woman Productions and an entertainment industry powerhouse with two decades of experience in acting, singing, casting, and production design. After years of her business struggling to reach that $10,000 revenue month mark, she took the leap of faith last year to join Cubicle to CEO and ended up TRIPLING her income goal!If you want to hear what she changed in her business to create that explosive growth, why you need to trust yourself to say ‘no’ to people who are not your ideal clients, and how Ashley-Lauren is trying to change the culture of her industry through her business, then make sure you listen through to the end!Connect with Ashley-Lauren: @ashleylaurenofficial www.visionarywomanproductions.com If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices