

'LetterLand
Louis Nicholls, Tyler Morin
Louis Nicholls and Tyler Morin dissect what the f happened in the newsletter space this week. Sometimes with "famous" guests.
Episodes
Mentioned books

May 22, 2025 • 29min
Q&A: Wildest referral rewards | Are sweepstakes dead? | And more
In Q&A episode #1 you'll get our answers to...... what's the "wildest" newsletter referral reward you've ever seen?... who is your most "famous" newsletter subscriber?... are sweepstakes dead? Or a secret weapon for list growth?... should you ask for "work emails" in your signup form?Plus — we want to answer YOUR questions! Send them to letterlandpod@gmail.com today for a shoutout on the pod

May 20, 2025 • 59min
Matthew McConaughey's BIG newsletter problem...
Matthew McConaughey's newsletter has a big problem... or does it?In the latest episode of LetterLand, Louis and Tyler argue about how import it is to send your newsletter at "the right time" — or if that even exists. Then we get into the rise of Substack — should you use it for your newsletter?And finally, we dig into the importance of "community" to your newsletter.

May 14, 2025 • 58min
Top 5 spicy takes from The Newsletter Conference
Louis and Tyler reveal the secret behind a newsletter that garnered over 1.4M subscribers, one thing everyone gets wrong about Substack, and our top 5 takeaways from the Newsletter Conference in NYC.Your newsletter questions answered --> letterlandpod@gmail.com Find Louis at https://growmynewsletter.com and Tyler at https://leverageletter.co.

4 snips
May 5, 2025 • 52min
Tariffs + a 7-figure newsletter opportunity hiding in plain sight
The discussion dives into how tariffs are reshaping the newsletter landscape and what creators can do to adapt. Uncover hidden opportunities amidst economic chaos, including leveraging politically focused content to attract subscribers. Plus, discover a groundbreaking, multi-million dollar newsletter idea stumbled upon during downtime. The hosts share innovative strategies to revitalize newsletters, combining engaging formats like quizzes with humor to captivate audiences. Explore leveraging social media for viral success in both B2B and consumer markets.


