'LetterLand

Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff:did Tyler invent a better replacement for referral programs?how will AI search impact your newsletter growth?and what's the deal with beehiiv's "Top 4"?Listen in and shoot us your question at letterlandpod@gmail.com

Gunnar Holm, the mastermind behind Growjoy, helps top finance newsletters achieve profitable growth through Meta ads and TikTok. In this discussion, he reveals the secrets of spending $100k monthly on newsletter ads, emphasizing the growing importance of AI in creating effective ad content. Gunnar also highlights TikTok's rise as a powerful platform for older audiences and the competitive landscape of social media ads. He shares insights on leveraging LinkedIn for B2B newsletters and the nuances of maintaining a strategic balance in subscriber acquisition.

Gunnar Holm is the founder of Growjoy, where he is *the guy* top finance publications trust to run their paid newsletter acquisition. He's helped tens of 7- and 8-figure newsletters spend $millions/month on paid growth via meta and tiktok ads. And — in today's episode — he breaks down exactly how he'd launch a $million/year newsletter in the finance space from scratch. In just 8 steps.

TJ Larkin, founder and operator of multiple local newsletters, shares insights on the booming trend of local media. He discusses whether local newsletters are a sustainable business or just a fad, warning against half-hearted side hustles. With tips on monetization strategies and the importance of engaging content, TJ highlights who should consider starting a newsletter. He also emphasizes the role of community involvement and social media for success, suggesting that local newsletters could thrive even amid changing media landscapes.

Curious if your newsletter really needs a website? Tune in as hosts debate website archives and SEO strategies. Hear about a listener's botched referral program and discover modern solutions to revitalize it. They also share some of their cringiest newsletter mistakes, from typos to scheduling disasters. Finally, listen in as the duo passionately argues over the best ways to utilize a $2,000 monthly budget for growth, including ads, collaborations, and more. It's an enlightening and entertaining dive into the world of newsletters!

When a big consumer trend comes along — like AI or crypto — it creates an opportunity for 7- and 8-figure newsletters. But how do you identify those "big" trends earlier enough to take advantage of them? And what trends are Tyler and Louis currently excited about? Listen in as we brainstorm ideas for what "the next" 7-figure consumer newsletter might look like. PLUS — Louis tests Tyler on 5 "quick wins" that'll make a big difference to your newsletter success in just 10-20min.

Tyler and Louis are joined on the pod by newsletter ad sales maestro, Dan Barry. We answer your top questions about newsletter ad sales and more. Including:How many subs do I need to start selling ads?What % of my ad clicks are "fake" — and do sponsors care?You've got 3 days to sell your first ever newsletter sponsorship... how do you do it?Find Dan at adsalesasaservice.com and revenews.co 

Louis and Tyler are joined by Jason Woodruff, founder of "The Pour Over" newsletter, to talk ad networks, secrets of newsletter growth, and what it takes to build a newsletter to 1.4 million subscribers.

In this engaging discussion, the hosts explore the quickest path to earning $10k a month through newsletters. They dissect the importance of personal connections and authentic storytelling to engage readers. Strategies for overcoming credibility hurdles in the competitive landscape are shared, especially for college students. The conversation also evaluates the investment potential of various newsletter platforms and emphasizes finding a unique voice to stand out in a crowded market, all while navigating the challenges posed by AI in content creation.

Tyler's angry that he might be missing out on a big opportunity on Substack. Louis shares the story of one smart newsletter operator who's adding 500+ subscribers per day to her newsletter for free.