

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 2, 2025 • 12min
How to Create AI UGC Ads That Convert in 15 Minutes
Discover how to create high-performing user-generated content ads in just 15 minutes! The show reveals a step-by-step framework for researching competitor ads and remixing scripts for your own business. Learn to utilize AI tools like Arcads.ai to generate compelling visuals and emotionally resonant storytelling. Testing various elements can significantly enhance click-through rates, driving installations and boosting revenue. Perfect for anyone in app marketing, e-commerce, or SaaS, this approach makes scaling your marketing both quick and affordable!

Sep 2, 2025 • 13min
How to Create AI UGC Ads That Convert in 15 Minutes
Unlock the secrets to creating high-performing user-generated content ads in under 15 minutes! Discover a step-by-step framework for crafting engaging videos using AI tools. Learn how to research competitors, remix successful scripts, and test different variations for maximum impact. Dive into innovative strategies like using doppelgangers and emotional storytelling. With expert tips and resources, you'll be ready to boost installs, engagement, and revenue for your app or business!

Aug 30, 2025 • 1h 7min
How MeWe Grew to 20M As A Privacy-First Social Media App
In this discussion, Mark Weinstein, founder of MeWe and a leading privacy advocate, shares insights on building a privacy-first social network amidst Big Tech's dominance. He reveals how indie app creators can leverage AI and social media marketing to scale up without hefty ad budgets. Mark emphasizes the importance of ethics and mental health in product design, and discusses the future of social media with a focus on user privacy. His journey offers a roadmap for fellow entrepreneurs navigating the evolving digital landscape.

Aug 30, 2025 • 1h 7min
How MeWe Grew to 20M As A Privacy-First Social Media App
In this discussion, Mark Weinstein, a tech entrepreneur and privacy advocate known for founding MeWe, shares his journey of building a successful privacy-first social media platform with 20 million users. He highlights the importance of ethics and privacy in app design and practical strategies for indie founders to scale their apps using AI and social media marketing. Mark discusses navigating challenges in the tech landscape dominated by Big Tech and emphasizes the need for community-driven approaches in fostering ethical user engagement.

Aug 26, 2025 • 19min
How to 2X Your App Retention With This Overlooked Ingredient
In this conversation, Lauren Puffpath, Co-Founder & COO of Feed.fm, dives into the transformative power of music in app retention. She reveals that integrating the right music can boost user engagement and retention rates significantly—up to 2.5x. The discussion highlights real-world examples like American Eagle and explores how music enhances experiences across various app categories, including fitness and wellness. Additionally, Lauren addresses the challenges of music licensing and shares practical tips for affordable integration, making a compelling case for music as a key ingredient to app success.

Aug 26, 2025 • 20min
How to 2X Your App Retention With This Overlooked Ingredient
Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.

Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.

5 snips
Aug 19, 2025 • 25min
App Marketing On A Budget: My Proven $0 To $10k Strategy
Discover powerful app marketing strategies that won't break the bank! Learn how to utilize App Store Optimization for high-intent downloads and implement the “Lifetime Free Offer” to boost traction. Uncover localization tricks to tap into new markets and master cost-effective advertising using Apple and Meta Ads. Plus, find out the critical keywords that can influence your launch success and a simple formula to keep your app profitable. Perfect for indie developers and startups aiming for growth on a shoestring budget!

Aug 19, 2025 • 23min
App Marketing On A Budget: My Proven $0 To $10k Strategy
Unlock the secrets to budget-friendly app growth! Discover powerful strategies like App Store Optimization to attract high-intent downloads without spending a dime. Learn about the innovative 'Lifetime Free Offer' to quickly gain traction and reviews. Explore localization hacks that can open new markets overnight. Delve into efficient use of Apple Search Ads and Meta Ads on a tight budget. Plus, find out why the right keywords are crucial for success and how a simple math formula can keep your app business thriving.


