App Marketing by App Masters The Path to $100,000 ARR - What Flopped with Paid Ads
Aug 23, 2025
Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.
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Clinician Co‑Founder Opened Grants And Credibility
- Their co‑founder Dr. Fred, a senior addiction clinician, provided clinical rigour and helped secure an NIH SBIR grant.
- That partnership let two young founders combine consumer design with evidence‑based treatment.
Exchange Feedback For Temporary Access
- Use an exit survey and offer a free subscription in exchange for feedback from users who uninstall.
- Target the cohort that dropped off at the paywall to learn why they didn't convert.
Prefer Real People For Trust Topics
- Avoid AI-generated human actors for trust-heavy health behavior ads today.
- Use real, authentic humans because users detect and distrust AI people in sensitive categories.
