Modern Craftsman

Modern Craftsman
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Feb 12, 2026 • 33min

Lead Filters That Save You Weeks

Tyler walks through his real lead intake process, using simple hurdles and a tight email script to qualify (or disqualify) clients without burning hours on tire kickers. He covers the red flags, the questions that actually tell the truth, and how he tees up pre-con, plus a quick heads-up on the IBS meetup details. Show Notes: 00:00 Qualifying Win 00:14 Intro & IBS Plans 05:00 Funnel Thinking 05:31 Website Gate & Email System 09:06 Intake Questions That Matter 18:12 T&M Model & Pre-Con Role 21:23 Red Flags & Realtor Leads 25:22 Ballpark & Pre-Con Pitch 32:25 Meetup Reminder & Wrap Video Version:https://youtu.be/jECvxRvIX44 Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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Feb 8, 2026 • 1h 13min

392 More Leads Won't Fix Your Funnel

They explore why a busy inbox can still deliver the wrong leads. The conversation centers on building intake filters and small hurdles that self-qualify inquiries. They contrast volume with quality, discuss charging for time and protecting margins, and explain how clear boundaries create desire and preserve billable hours.
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Feb 5, 2026 • 36min

How to Talk Money Without Killing the Deal

A practical walk-through of planting price reality early and using systems to talk money confidently. Real-world steps for vetting leads, when to give ballparks, and when to require paid pre-construction. How to set a baseline budget instead of a cap and avoid the change-order trap. Tips for steering design choices when client budgets and actual costs diverge.
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Feb 1, 2026 • 1h 6min

391 Stop Over-Explaining Your Price

Money talks go sideways when you dodge the hard numbers, over-explain, or anchor too low just to "get the job." Nick and Tyler break down how to lead with value and process, set a baseline early, and keep financial touchpoints steady so surprises don't blow up trust. Show Notes:00:00:00 General contractors money talk 00:04:31 The $25K toilet problem 00:06:21 Confidence comes from numbers 00:09:26 Change orders set early 00:17:39 Stop over-explaining price 00:23:51 Qualify the client fast 00:29:31 "White glove" expectations 00:35:18 Baseline pricing strategy 00:59:13 Regular budget check-ins 01:03:01 Deliver bad news live 01:05:20 Wrap and takeaway Video Version: https://youtu.be/-SpPAL9xIes Partners: Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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Jan 29, 2026 • 37min

Stop Bidding, Start Screening Leads

If a client pushes back on your price or process, that's not a negotiation, it's information. Tyler breaks down how to use that pushback to screen leads faster, protect your time, and land clients who actually want how you run jobs. Show Notes:00:00 Pushback is the filter 09:18 Rebuilding the intake 11:15 Overdelivering broke the model 14:10 Chase the 5% leads 17:27 Systems fit beats budget 21:56 "How'd you hear about me?" 24:56 The tattoo test 34:34 Consulting, newsletter, wrap Video Version:https://youtu.be/ikVuoY5P7-E Partners: Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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Jan 25, 2026 • 1h 9min

390 Selling Isn't the Job. Vetting Is.

Most jobs don't go sideways because the build is hard, they go sideways because you said yes before you had real alignment. Nick and Tyler lay out the questions, red flags, and money reality checks that help you protect your time and only take projects that fit your program. Show Notes: 00:00 Stop filling the void 04:20 Highlighters, systems, and getting focused 06:47 Why "bad clients" are usually on you 12:24 Revenue forecast or you're guessing 20:28 Reset your baseline and set a minimum 25:00 Numbers vs vibes, both matter 31:07 Selling vs vetting, stop pitching so early 41:02 Red flags: trust, micromanage, urgency 48:40 Budget talk and "just an estimate" traps 57:40 If you ask one thing, ask this 1:04:20 Staying in your process when it gets tight 1:08:48 Wrap and newsletter plug Video Version: https://youtu.be/AjqjsXBXRj0 Partners: Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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18 snips
Jan 18, 2026 • 1h 9min

389 Stop Letting Ballparks Become the Budget

They dig into why loose ballpark pricing often becomes a binding expectation and how that breaks projects. They talk about giving wide ranges, spelling out what is and is not included, and using pre-construction to set clear expectations. They cover cost drivers, breaking scope into buckets, and testing budgets early to protect margins and client relationships.
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Jan 15, 2026 • 34min

Set the Price Bar Before the Phone Rings

Ballpark pricing doesn't start on the first call, it starts way before the client ever dials your number. Tyler talks through how to set expectations early, filter out price shoppers, and stop letting a rough number haunt the whole project. Show Notes: 00:00 The profit flip 01:06 Ballpark numbers haunt you 02:47 Getting shopped 07:52 Set expectations early 10:51 Build the funnel 13:19 Range plus assumptions 20:03 Handling sticker shock 25:02 Make more, do less 30:02 After the ballpark Video Version:https://youtu.be/SlHAXpUbbxU Partners: Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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Jan 8, 2026 • 38min

Ballpark Pricing Without Overcommitting

Ballpark pricing can save you hours or trap you in a number you never should've agreed to. Tyler lays out how to give ranges with real context, explain the cost drivers, and use early budget talk to qualify the right clients and move cleanly into precon. Show Notes:00:00 Don't Apologize 00:44 The Ballpark Question 04:14 SWAG & Scope 07:27 Give a Range 12:07 Cost Drivers 15:47 Lead Red Flags 26:01 From Ballpark to Precon 33:49 2026 Updates Video Version:https://youtu.be/TPk5pRKa7iY Partners: Andersen Windows Buildertrend Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
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19 snips
Jan 4, 2026 • 1h 2min

388 The Owner's Manual for Every Build

They walk through turning a finished build into an owner’s manual with clear O&M docs and simple cliff‑notes for homeowners. They cover digital-first PDFs with printed copies, video walkthroughs, and AI tricks to extract maintenance cadences. Learn check-in schedules like 30/90 and six‑month reviews, itemized maintenance pricing, filter hacks, attic stock tracking, and using follow-ups to protect work and earn referrals.

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