Modern Craftsman 392 More Leads Won't Fix Your Funnel
Feb 8, 2026
They explore why a busy inbox can still deliver the wrong leads. The conversation centers on building intake filters and small hurdles that self-qualify inquiries. They contrast volume with quality, discuss charging for time and protecting margins, and explain how clear boundaries create desire and preserve billable hours.
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Know Numbers And Plan For Cancellations
- Know your numbers and plan for cancellations so you aren't forced into fear-based compromises.
- Track monthly revenue targets and have a plan B for gaps in cash flow.
Value Your Time And Charge For It
- Charge for time and expertise across intake, pre-construction, and advice instead of giving it away.
- Protect your time by building those costs into overhead or job fees.
Spent Profit To Create A Marketable Project
- Nick chased a social-media-worthy condo job and spent almost all profit to make it marketable.
- The client appreciated it and it brought exposure, but Nick knowingly over-invested.