My Amazon Guy

Send us Fan MailCatch Steven Pope, Founder of My Amazon Guy, on the SmallBiz Chat Podcast with @MelindaEmerson. In this podcast, Steven shares why Amazon is the greatest wealth transfer opportunity, the inevitable mistakes new sellers make, and the critical importance of out-marketing competitors and building a brand. Get valuable tips to grow your Amazon business and avoid big mistakes. Don’t miss this insightful podcast episode!Watch the full episode here:https://www.youtube.com/watch?v=4dtM3lz8z1ISubscribe for more advice!→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Importance of Amazon00:09 - Introduction to Steven Pope00:18 - Growing Traffic and Sales on Amazon00:24 - No Formal Education for Selling on Amazon00:41 - Challenges of Manufacturing in the U.S. vs. China01:00 - Importance of Branding Over Pricing01:07 - Value of Scheduled Thinking TimeSupport the show

Send us Fan MailLearn how to sell subscriptions and apps on Amazon to boost your sales and engage customers. Discover how to leverage Amazon's platform for products that require subscriptions, such as GPS trackers, cat toys, and camera equipment. Explore strategies for showcasing your app or web content in your product listings to maximize visibility and drive subscriptions.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro00:17 - Examples of Subscription-Based Products01:01 - GPS Trackers and Subscription Models01:49 - Selling Apps Alongside Physical Products02:52 - Utilizing Amazon Listings for App Promotion03:48 - Bending the Rules for App Listings04:41 - Promoting Social Media Presence and TutorialsSupport the show

Send us Fan MailIn this video, we dive into how Perplexity AI can help with product launches on Amazon. We'll explore how this AI tool cites sources, identifies emerging categories, and evaluates market trends to aid in decision-making. Discover actionable insights on selecting and optimizing products to enhance your Amazon selling strategy. #AmazonSelling #AItools #perplexityai → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailLearn the secrets to crafting perfect Amazon product titles that boost your ranking and attract customers. Discover why top keywords and product descriptors are vital, and when to mention your brand name. Unlock the potential of your listings with expert tips on keyword placement and competitive analysis.#AmazonSEO #EcommerceTips #AmazonSelling #ProductListing #AmazonFBA→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon Product Titles00:14 - Importance of Product Titles00:27 - Optimal Placement of Brand Name01:01 - Focus on Top Keywords02:30 - Descriptive Product Keywords04:33 - Keyword Strategy and Competitor Analysis07:05 - Using Helium 10 for Keyword Research09:00 - Recap and Final TipsSupport the show

Send us Fan MailIn this video, we look into brand name analysis, customer avatar insights, demographic targeting, and effective marketing strategies focusing on sex appeal. Learn how you can enhance your listing strategies by making sure your brand is aligned with your target customers.#Amazon #AmazonSellerTips #BrandStrategy #AmazonSeller→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Brand Name Analysis and Customer Avatar01:05 - Analyzing Demographics and Target Audience01:50 - Marketing Strategy: Female Focus and Brand Positioning02:35 - Final Recommendations and Wrap-UpSupport the show

Send us Fan MailLearn how to measure your Amazon performance with key metrics like ACoS and TACoS. Discover why TACoS is a superior metric for understanding your overall business health and growth. This video covers essential tips on calculating and interpreting TACoS to ensure your advertising efforts contribute to long-term success.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon Performance Metrics1:01 - Overview of Key Advertising Metrics (Spend, Sales, ACoS)2:00 - Calculating Total Advertising Cost of Sales (TACoS)3:04 - Significance of TACoS vs. ACoS5:00 - Ideal TACoS Ranges for Growth and Profitability6:00 - Using Advertising to Drive Organic GrowthSupport the show

Send us Fan MailDiscover effective strategies to encourage customers to buy more and qualify for free shipping. We'll explore creative solutions for promoting bulk purchases, despite Amazon's algorithm limitations. Learn how to optimize product listings, use promotional graphics, and leverage product inserts to boost sales and enhance customer satisfaction. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps0:00 - Introduction0:36 - Introduction to the shipping cost issue0:48 - Overview of Super Samies and current Amazon product listing1:14 - Advertising strategies on Amazon1:31 - Attempt to include free shipping info in product images1:40 - Amazon algorithm challenges with image text2:02 - Alternative promo ideas for free shipping2:15 - Discussion on FBM and FBA logistics2:36 - Suggested solution: Product inserts for free shipping2:53 - Potential challenges with implementing product inserts3:12 - Conclusion and final recommendationsSupport the show

Send us Fan MailPrime Day may be over, but the sales opportunities continue! Learn how to capitalize on post-Prime Day momentum with our expert strategies. Discover tips for targeting cart abandoners, setting up effective promotions, analyzing search query performance, and optimizing advertising efforts. Stay ahead of the competition and prepare for future sales events like Back to School, Black Friday, and more.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Post-Prime Day Strategy00:29 - Utilizing Brand Cart Abandoner BTPs01:07 - Post-Prime Day Promotions02:03 - Analyzing Search Query Performance02:57 - Leveraging Search Query Data for Future Events03:28 - Evaluating Advertising Performance Post-Prime Day04:30 - Understanding Market Funnel and Competitors05:14 - Preparing for Upcoming Sales Event#AmazonPrimeDay #EcommerceStrategy #AmazonSellersSupport the show

Send us Fan MailIn this video, we take a deep dive into the intricacies of Amazon listing optimization, designed to enhance your product's visibility and drive sales. Our founder offers expert insights on how to make your listings shine, steer clear of common mistakes, and fully optimize them for Amazon's search algorithm. Whether you're a seasoned seller or just starting out, these tips will help you elevate your Amazon game and boost your bottom line.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:01 - Introduction: Get Free Custom Tips from My Amazon Guy0:10 - How to Get Your Free 10-Minute Custom Video0:25 - Importance of Maintaining Image Borders0:33 - Hidden Suppression: What It Is and How to Avoid It0:47 - The Drawback of Big Images Without Crawlable Text0:54 - Best Practices for A+ Content and Listing Optimization1:08 - Adding Keywords Behind Each Photo's Alt Text1:16 - Highlighting Main Images for Maximum Impact1:30 - Critique of Listing: Telling vs. Showing1:42 - FN SKU Barcodes: Correct Labeling on Cylinder Items1:53 - Common Mistakes: Duplicate Supplement Facts2:03 - Missing Elements in Product Photos2:18 - Parentage Issues and Overall Listing Grade2:26 - Importance of Showing Product Use in Images2:39 - How to Improve: Focus on Taste and User Experience3:01 - Final Thoughts: What Buyers Really Care AboutSupport the show

Send us Fan MailLearn how this new Amazon's feature of Cost Control beta program for Sponsored Display and Sponsored Brand campaigns can simplify your ad management with automatic optimizations and what our initial tests reveal about its effectiveness. Whether you're a seasoned seller or new to Amazon advertising, get insights on whether Cost Control is worth trying.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to Amazon Ads Cost Control Beta0:25 - What is Cost Control?1:00 - How Cost Control Works1:55 - Initial Impressions and Testing Results2:45 - Adjusting Cost Control Settings3:30 - Potential Issues with Cost Control4:15 - Benefits for New Sellers5:00 - Future Potential and Final ThoughtsSupport the show