My Amazon Guy

Send us Fan MailJoin us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics. From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listings, managing ad spend, and handling tricky situations like trademark infringements and international marketplace issues. Don’t miss out on these expert strategies to help scale your Amazon business!Timestamps:00:00 - Countdown & Intro Music09:57 - Introduction and Welcome11:02 - Viewing All Variations Under One Parent in Seller Central13:30 - Amazon Inventory Page Changes and AB Testing14:09 - Dealing with Unauthorized Sellers and Trademark Infringement16:54 - Reporting Infringements Through Amazon Brand Registry Portal21:30 - PPC vs Organic Sales: Why You Still Need PPC23:58 - The Importance of PPC for New to Brand Customers25:01 - Issues with ASIN Merging on Amazon28:33 - Error 414 in Amazon Vine Program: Troubleshooting30:17 - Optimizing Titles and Bullet Points for SEO and Conversion33:59 - Handling Locked Fields in Amazon Category Flat Files37:24 - Managing Amazon Ad Spend: Tools and Tips39:58 - Tips for Doubling Apparel Sales in Fall and Winter44:54 - How Long Can You Rely on Organic Sales Without PPC?49:05 - Using Brand Analytics for SEO and Keyword Strategy52:08 - Using Customer Images from Reviews in Product Listings55:07 - Creating Free Item Claim Codes and Promotions on Amazon57:13 - Reporting Unauthorized Sellers Without Retaliation59:59 - Third-Party Ad Managers for Amazon PPC1:02:00 - Brand Carousel Placement Above A+ Content1:04:54 - Optimizing PPC Campaigns for High ACOS Keywords1:08:30 - Adding Legacy ASINs to Brand Registry1:09:57 - Handling Brand Hijacking in International Marketplaces1:14:00 - Reliable Supplier Selection for Importing Products1:21:16 - Frequency of Modifying Amazon Listings for Better Performance1:27:22 - Handling UPC Errors and Recovering Subscribers on Amazon1:32:39 - Closing Remarks and Next Live Session InformationSupport the show

Send us Fan MailAre you unsure about the cause behind your significant drop in Amazon sales? In this video, we explore an actual product case involving an Amazon seller with an unexpected drop in sales for flowers and seeds. Even if you're not running advertisements at the moment, we guide you through a step-by-step process of utilizing a basic PPC hack audit. You will learn how to use our PPC Ads Checklist to conduct a thorough audit, make strategic decisions such as modifying your main images and pricing strategies to optimize your listings, provide your clients with effective PPC recommendations, and implement your plan to boost sales by focusing on high-impact areas that don't require an ongoing ad campaign. Whether you're experiencing a decline in seasonal sales or an active ad campaign, Steven Pope shares practical solutions to help you bounce back and keep your Amazon sales growing. #AmazonFBA#amazonsellertips #amazontips #amazonppc #amazonsales#amazonoptimization Visit https://myamazonguy.com/ppc/ for more FREE PPC optimization tips!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Ads Audit Strategy01:13 - Discussing a New Client in the Flower and Seeds Category01:56 - Assessing the Main Image and Testing Strategy for Best Sellers02:23 - Analyzing Sales Trends and Identifying Reasons for Decline02:56 - The Importance of PPC and Recommendations to the Client03:22 - Conclusion: Becoming a Strategic Partner for Your ClientsSupport the show

Send us Fan MailAre you looking to expand your Amazon business? Are you a successful Amazon seller who has mastered listing optimization and wants to take the next step for maximum sales growth potential? If so, then you won’t want to miss this video from Steven Pope.In this video, Steven discusses how to find new sales channels after mastering Amazon selling. Steven will walk you through the decision-making process of knowing when to stay focused on Amazon and when to diversify into other marketplaces like Walmart, TikTok, or Shopify. #amazonselling  #ecommercetips  #salesgrowth  #productoptimization  #amazonsuccess  #amazonfba #myamazonguy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Launching Products00:30 - Stabilizing Sales and Optimizing Listings01:00 - Improving Copy, Design, and Product Quality01:30 - Expanding Product Line and Reaching Maximum Quality02:00 - Diversifying Beyond Amazon to Other Marketplaces02:30 - Conclusion and Call to ActionSupport the show

Send us Fan MailFind out how the Culture Index Survey can change how you hire people and make your business run better. See why regular personality tests don't work well and how just two questions can give you good information about how employees act and fit in with your company. This video talks about using the Culture Index, how it affects how your team works together, and how it can help you find new talented people. Great for bosses who want new ways to improve their team and make their business successful.You don't want to miss this video if you want to know Steven Pope's great strategy for hiring the best people for his team.  → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Culture Index00:35 - How Culture Index Helps Businesses01:00 - Personal Experience with Culture Index01:36 - Implementation and Benefits of Culture Index02:19 - Hiring Strategy and Insights with Culture Index03:00 - Sourcing Talent and Educating New HiresSupport the show

Send us Fan MailIf you are an Amazon agency owner or managing an Amazon brand, don't miss this informative video from Steven Pope, the founder of My Amazon Guy. Steven Pope provides valuable guidance on creating and implementing client surveys to improve client retention and customer service.In this video, you will learn the importance of conducting client surveys, how to create effective surveys, and how to use the results to benefit your company. It is a must-watch for Amazon sellers who aim to establish a strong brand and keep loyal customers.Likewise, discover the significance of client surveys for Amazon agencies striving to improve client retention rates. Gain direct insights into how Steven Pope utilizes a reliable client survey method to gather valuable feedback, enhance service quality, and foster strong client relationships.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:09 - Importance of Surveys00:31 - Revealing the Survey01:10 - Forcing Survey Completion01:22 - Micro Commitment Strategy02:00 - Micro Conversions03:00 - Agency Dynamics04:12 - Survey Questions05:00 - Brand Manager Matching06:01 - Strategic Managers07:02 - Team Feedback08:00 - Sales Growth Expectations09:00 - Communication Speed10:00 - Stop, Start, Do More11:00 - Client ExpectationsSupport the show

Send us Fan MailHave you ever had a frustrating experience with Amazon Seller Support that left you feeling more frustrated than when you started? You're not alone. Watch this video about a seller who was so disappointed by Amazon that he was ready to give up. Surprisingly, the Amazon representative recommended My Amazon Guy, who helped him resolve the issue and get back to selling.Discover why Amazon Seller Support recognizes My Amazon Guy as a hero and why Amazon trusts Steven Pope to solve the most complex issues. Check out the video to see how we can help you too!→ Want us to solve your amazon account problem? Visit https://myamazonguy.com for expert assistance→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction0:15 - A Client’s Journey from Amazon Support to My Amazon Guy1:00 - Amazon Rep Suggests My Amazon Guy for Tough Category Issues1:45 - The Challenge: Amazon Rep Unable to Resolve Seller’s Problem2:10 - How My Amazon Guy Steps In to Help2:50 - The Irony: Amazon Refers Clients to External Help3:10 - Frequent Calls from Frustrated Sellers3:30 - Real Solutions: How We Solve What Amazon Can’tSupport the show

Send us Fan MailIf you're an Amazon seller looking to increase your sales, and attract more visitors to your Amazon listings, it's essential to improve your click-through rate (CTR) and conversion rate.CTR is the percentage of people who see your listing and click on it. Conversion rate is the percentage of people who click on your listing and make a purchase. One of the best ways to improve your CTR and conversion rate is to rank higher on Amazon's search results pages. When your products appear higher in the search results, they're more likely to be seen and clicked on by potential customers.In this video, My Amazon Guy shares some tips on how to rank higher on Amazon and improve your CTR and conversion rate. By following these tips, you can increase your sales and take your Amazon business to the next level.Ready to upgrade your main image? Visit myamazonguy.com/IMG and use code "CTR" for 50% off your main image upgrade!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Importance of CTR in Amazon SEO00:19 - CTR vs. Conversion Rate00:56 - SEO as a Cycle01:21 - Improving Ranking on the First Page01:44 - Enhancing Product Packaging for Better CTR01:57 - Utilizing Product Detail Comparison Charts02:15 - Strategic Keyword Implementation02:57 - Successful Implementation and ResultsSupport the show

Send us Fan MailWant to recover millions of dollars from damaged or lost Amazon units? My Refund Guy, an add-on service from My Amazon Guy, helps Amazon sellers do just that. Our commission-based service recovers damaged and lost items, putting money back in your pocket. It's perfect for any brand generating over $30K a month in sales. We Retrieve Unclaimed Funds for You - with Zero Fees. That's right, our service is commission-based, so it’s zero risk for our clients.Watch how we’ve helped Amazon sellers like you! Join us to understand the process and the benefits of holding Amazon accountable for mishandled refunds and shipping errors.Visit https://myamazonguy.com/services/my-refund-guy/ to understand the process and the benefits of holding Amazon accountable for mishandled refunds and shipping errors.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Clawing Back Millions from Amazon00:11 - Handling Damaged Units00:29 - My Refund Guy Overview00:54 - Commission-Based System01:15 - Benefits for Amazon Sellers01:38 - Various Refund Scenarios01:56 - Millions Recovered for SellersSupport the show

Send us Fan MailAs an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerful strategies by providing extensive techniques for tracking, analyzing, and spotting trends in TACoS and ad performance data to optimize listings and campaigns. By the end of this video, you will have gained a deep understanding of utilizing data to make informed decisions that can significantly impact your Amazon business's success. So, get ready to maximize your Amazon profits with these helpful strategies from My Amazon Guy!#amazonprofits #TACoSAnalysis #boostamazonsales #amazonadvertising → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Historical Trends00:31 - Addressing High TACoS and Profit Margins01:06 - Using Historical Data for Client Perspective01:40 - Enhancing Organic Keyword Rankings02:15 - Comparing Year-Over-Year Performance and ConclusionSupport the show

Send us Fan MailStruggling to improve your Amazon listings? Join Steven Pope, the founder of My Amazon Guy, as he delves into Amazon SEO and the latest changes, including the transition to SEO Phase 4 and the impact of the search query report. Gain expert knowledge on conducting keyword research, creating high-quality content, and optimizing your SEO efforts. Discover how to effectively utilize Amazon's new features, such as the Product Opportunity Explorer and Growth Opportunity Section. This is a must-watch SEO tutorial update video for Amazon sellers aiming for increased traffic and conversions.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/Join My Amazon Guy on LinkedIn:https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction to Amazon SEO00:30 - Phase 4 of Amazon SEO01:02 - Importance of Proper SEO01:48 - Continuous SEO Optimization02:04 - Maximizing SEO Value02:27 - New Amazon Tools02:45 - Effective Search Terms Usage03:01 - Components of SEO Phase 4Support the show