My Amazon Guy

Steven Pope
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Mar 13, 2025 • 8min

The Right Way to Build an Amazon Storefront That Works

Send us Fan MailAmazon storefronts are powerful tools for attracting customers, but common mistakes can hurt your sales. Learn how to design your storefront to keep visitors engaged and improve conversions. Discover the most common mistakes sellers make and how to fix them to improve your sales. Get smarter with your ad spend. Download our PPC guide! https://bit.ly/3XP2WTI#AmazonStorefront #EcommerceTips #AmazonSalesWatch these videos on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHtBook a free consultation with My Amazon Guy http://bit.ly/3B3HMJATimestamps00:00 - Why Amazon Storefronts Matter for Sellers01:05 - How Amazon Storefronts Boost Brand Visibility02:14 - Best Amazon Storefront Design Practices for More Sales03:53 - Must-Have Features for an Effective Amazon Storefront05:20 - Common Amazon Storefront Mistakes That Hurt Sales06:45 - Why Amazon Storefronts Need Mobile Optimization07:40 - How to Optimize Your Amazon Storefront for Mobile Users----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 12, 2025 • 5min

Are Amazon Ads Still Necessary If Your SEO is Strong?

Send us Fan MailMany sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales.Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6#AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising Watch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why Turning Off Ads is a Bad Idea00:12 - How Spend Affects PPC Strategy00:32 - Lookback Period for PPC Adjustments01:00 - Launching a $144K Amazon Product with PPC01:20 - Why Broad Match Keywords Can Win01:48 - PPC's Impact on Organic Sales02:30 - The Risk of Losing Organic Rank03:05 - Why Ads and Organic Rankings Work Together04:00 - PPC Strategies for Ranking Keywords-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 11, 2025 • 4min

The Easy Way to Find Amazon Keywords That Rank

Send us Fan MailStruggling to improve your Amazon sales? Discover how tools like Helium 10, Data Dive, and Jungle Scout can enhance keyword research and improve your conversions. Learn why rotating your keywords monthly can improve rankings and what to check if your conversion rate drops.Get found. Get sales. Get results. Download our SEO toolkit: https://bit.ly/3FkFVlq#AmazonSales #AmazonKeywords #AmazonMarketingWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJARead the article here: https://myamazonguy.com/press/amazon-seo-in-2025/Timestamps00:00 - Should You Only Use Helium 10 for Keywords?00:28 - How Data Dive and Jungle Scout Help01:03 - Tracking Competitor Keyword Changes01:25 - How Often Should You Rotate Keywords?01:57 - What to Check When Conversion Drops02:36 - How Irrelevant Keywords Can Hurt Your Sales03:18 - Why Misleading Titles and Images Hurt Conversions03:26 - The Role of Reviews in Conversion Rates----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 10, 2025 • 6min

Amazon Returns Costing Too Much? Here’s What You Can Do

Send us Fan MailHigh shipping fees and increasing Amazon costs are making it harder for sellers to stay profitable. Find out how return policies and fulfillment choices impact margins.Stop wasting money on ads that don’t convert. Download our PPC guide: https://bit.ly/3Xv4Ad6#AmazonSeller #FBAFees #EcommerceTipsWatch these videos on YouTube:Optimize Your Amazon PPC Budget for Better Sales in Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=17Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=23-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Are Return Shipping Fees Killing Profits?00:08 - Handmade Seller Struggles with High Fees00:25 - The Impact of Amazon’s Changing Fulfillment Costs00:50 - FBA vs. FBM: What’s the Best Choice?01:10 - The Challenge of Managing 200 SKUs with FBA02:05 - The Real Cost of Amazon Returns02:40 - How Handmade Sellers Can Protect Margins03:10 - Should Customers Pay Return Shipping?04:00 - The Risk of Stockouts & How to Avoid Them05:00 - Raising Prices: A Solution for Amazon Sellers?06:00 - Why Partial FBA & Mostly FBM Might Be the Best Move----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 7, 2025 • 4min

High Sales, Low Clicks? Here’s What You’re Missing on Amazon

Send us Fan MailThis Amazon brand has a 30% conversion rate but struggles with a 1% click rate on PPC ads. The team explores how to fix it, from main image updates to better SEO and listing optimization. If you’re seeing similar issues, this breakdown will help!Struggling with PPC? Get our guide and start winning more sales: https://bit.ly/3QEcNrB#AmazonPPC #EcommerceMarketing #AmazonSellingWatch these videos on Youtube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn’t Work – Here’s Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn’t Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 7, 2025 • 8min

How to Fix Amazon Error Code 8541 (Simple Guide)

Send us Fan MailAre you dealing with Amazon Error Code 8541? This happens when you try to change listing attributes like UPC, ASIN, or brand name, and Amazon rejects the update. Learn the exact steps to fix this issue, whether using flat file uploads or contacting Amazon Seller Support.Get more sales with smarter ads, download our PPC guide today: https://bit.ly/4ketTdn#AmazonSeller #AmazonListing #AmazonFBA #EcommerceTips #FlatFileUploadsWatch these on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8 Solve Error Code 8572 https://www.youtube.com/watch?v=z8mv8hl7gzM&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-----------------------------------------------Not sure if your listing is fully optimized? Let us take a look: https://bit.ly/4k0QIRKOne call can change your strategy. Book a free call with us: https://bit.ly/3Qg8HWFTimestamps00:00 - Struggling with Amazon Error 8541?00:18 - What is Error Code 8541?01:10 - Attributes You Can & Can’t Change on Amazon02:40 - How to Fix Error 8541 with Flat File Uploads03:50 - What to Do If Your UPC Conflicts with Another Listing05:00 - Contacting Amazon Support for Listing Issues06:30 - Best Practices to Prevent This Error07:20 - Final Thoughts & How to Get More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 6, 2025 • 10min

How This Seller Fought Counterfeiters After Hitting Amazon Best Seller

Send us Fan MailAn Amazon best seller turned into a legal fight after counterfeiters copied a top gardening product. This seller froze 1,184 fake accounts using a temporary restraining order (TRRO) to protect his brand. Learn how Amazon sellers defend trademarks and fight hijackers to survive.Get more sales with our PPC guide. Download it here: https://bit.ly/3QpNbyF#AmazonSeller #AmazonFBA #AmazonBrandProtection #CounterfeitProductsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAmazon AI Rufus Is Useless for Sellers https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 – Seller’s Frustration with Amazon00:21 – Hitting Best Seller and Facing Counterfeiters01:27 – Fast Growth and the Seasonal Sales Challenge02:40 – Short Product Life Cycle and Copycats03:55 – Freezing 1,184 Counterfeit Accounts04:55 – Temporary Restraining Orders to Protect Sales06:02 – The Cost of Protecting a Product on Amazon07:25 – Finding Market Gaps and Product Protection08:33 – How to Start with Patent Research09:27 – Hiring Experts for Patent Checks----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 6, 2025 • 13min

How to Know If Your Amazon PPC Ads Are Actually Profitable

Send us Fan MailIs your Amazon PPC actually profitable? Many sellers focus too much on ACOS and ignore TACOS, CTR, and other key metrics. In this video, we break down how to properly analyze your PPC performance to optimize ad spend and drive real growth.Get our Amazon PPC Guide for better ad results: https://bit.ly/4iqIGjq#AmazonAds #PPCMarketing #AmazonFBA #EcommerceSelling #AmazonSEOWatch these videos on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges. Book a free call today: http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need: http://bit.ly/3B1LvHtTimestamps00:00 - Are You Wasting Money on Amazon Ads?00:19 - Key PPC Metrics You Need to Track00:46 - ACOS vs. TACOS – Which One Matters?02:50 - Why Click-Through Rate is More Important Than Impressions04:06 - The Worst Metric in Amazon PPC (And Why)05:50 - How Search Term Reports Help You Optimize Ads07:02 - Understanding Placement & Product Reports08:00 - The Truth About AI Ad Automation for PPC10:31 - Essential Rules for Running Amazon Ads Properly12:15 - The Right Way to Structure Amazon PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 5, 2025 • 6min

How Many Campaigns Do You Actually Need for Amazon Ads?

Send us Fan MailAre you running the right number of Amazon PPC campaigns? Many sellers don’t set up enough campaigns to optimize performance and cut costs. Learn how campaign structure impacts your results and the key strategies to avoid wasted ad spend.Stop wasting money on ads that don’t convert. Download our PPC guide: https://bit.ly/4bikRI8#AmazonPPC #AmazonAdvertising #amazonsellertips Watch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - How Many PPC Campaigns Should an Amazon Seller Have?00:12 - The Recommended Number of PPC Campaigns Based on Ad Spend00:42 - Breaking Down PPC Campaign Structures01:15 - The Role of Single Keyword Exact Match Campaigns01:50 - How Auto & Manual Campaigns Work Together02:25 - Understanding Ad Groups & Keyword Cannibalization03:05 - The Impact of Smart Bidding & ACoS Management03:45 - Why You Shouldn't Negate Too Many Keywords04:30 - The Importance of Clickthrough Rate (CTR) for Lower ACoS05:10 - How Product Images Can Reduce PPC Costs05:40 - Final Thoughts on Optimizing Your Amazon PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 5, 2025 • 8min

This Crazy Amazon PPC Hack Gave 1% ACoS

Send us Fan MailSome sellers found a way to bid on misspelled keywords for ultra-low CPC. But did Amazon catch on? Learn how this strategy worked, how sellers are adjusting, and what it means for your Amazon PPC campaigns.Stop wasting ad spend. Grab our PPC guide and start winning https://bit.ly/41lF6QI#AmazonPPC #AmazonAdvertising #EcommerceMarketing #AmazonSeller #OnlineSalesWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Amazon PPC Trick00:15 - The Strategy Behind Misspelled Keywords01:00 - How Sellers Used Bulk Keyword Uploads02:00 - The Unexpected Consequence: Amazon’s Reaction03:15 - CPC Costs & Why This Worked for a While04:30 - Price Segmentation & The “Dead Zones” Theory06:00 - The 14-Day Attribution Window & Amazon Ranking07:30 - Using External Traffic for Better Amazon Sales08:45 - How Amazon Decides Your Ad Spend-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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