My Amazon Guy

Steven Pope
undefined
Oct 29, 2022 • 2min

Vendor Central Catalog Back up and Download 101

Send us Fan Mail🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_upLearn more here: https://youtu.be/GK7N_y00LVg✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 29, 2022 • 15min

Key Advertising Metrics for a Profitable Amazon Business

Send us Fan MailYouTube Link: https://youtu.be/Qa3Pme98wY000:00 Key Advertising Metrics for a Profitable Amazon Business02:16 Target Example 105:04 Target Example 206:11 Comparing both examples07:23 Bid and Ad Placement07:47 How should we decide how we should be bidding for KWs09:28 Another example on the same page but different placement11:50 Advertising has many data points and variables that should be cross-checked and monitored13:01 Bidding low does not necessarily mean lower ACOS, sometimes bidding high can improve your ACOS due to the different placements' CVRs13:41 Profit margin and ACOS is the metric that shows direct profitability (not considering organic ranking and organic sales contributor)14:02 Bid and CPC are directly correlated w/ each other and bidding doesn't necessarily mean paying the bid amount. Amazon Advertising is a live auction and each seller is a bid caller🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 28, 2022 • 5min

Check your Targeting Tab before your next price adjustment to calculate proper margins!

Send us Fan MailYouTube Link: https://youtu.be/iaYdjbWbEiI00:00 Check your Targeting Tab before your next price adjustment to calculate proper margins!00:23 Navigating inside Targeting Tab00:42 Make sure the correct time window is set01:45 How does my KW targeting perform03:22 What to do if landing cost is higher than your sale price🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 27, 2022 • 1min

My Amazon Guy Testimonial: Start Your Amazon Journey Today

Send us Fan MailYouTube Link: https://youtu.be/EpNXmY1ri6k🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 27, 2022 • 6min

Facebook Layered Interest Stacking To Expertly Define Your Audience

Send us Fan MailYouTube Link- https://youtu.be/6JfBZDgypNc00:00 Facebook Layered Interest Stacking To Expertly Define Your Audience01:19 Test product: Wine Glasses02:47 We want our audience also uses Amazon04:00 Facebook Interest Layered Stacking04:38 Adding another layer: Engaged Shoppers🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 26, 2022 • 3min

How To Get Started in E-Commerce And Amazon Young - Learn from Jason Mastromatteo's Experience

Send us Fan MailYouTube Link: https://youtu.be/m6Yqcx7eDm800:00 How to find a powerful client or get different jobs in different big companies00:19 Jason started with garage sales and thrift stores selling them on eBay01:08 Then working for a distributor/vendor central01:31 Learned from YouTube, Reddit01:58 Getting the 1st client02:16 Start first with 1 niche task🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For the First 6 Months with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 26, 2022 • 3min

Selling Collectible and Used Items on Amazon - Do it on Ebay and Facebook instead.

Send us Fan MailYouTube Link: https://youtu.be/0GAPvW2l4L4🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-2000:00 Selling Collectible and Used Items on Amazon00:43 Jason was once a picker as a hobby01:50 You are gonna have the worst time of your life selling used collectibles on Amazon02:16 Put these stuff in Ebay02:50 Amazon doesn't want these in their platform❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
undefined
Oct 25, 2022 • 1h 41min

Product Opportunity Explorer Insight - PPC Q&A with Matthew Davis and Faith Denniston, Sept 20, 2022

Send us Fan MailYouTube Link: https://youtu.be/VylA3Vw-N9g00:00 PPC Q&A with Matthew Davis and Faith Denniston, 09.20.202210:56 Will Amazon recognize both SEO "chained dog leash" and "chained dog leash for large dogs"14:03 I have multiple broad match campaigns for a Vit E oil. Vitamin E oil is the KW and in the customer search terms. Vitamin E oil for scars is a top converter w/ a majority of the orders. In another broad match w/ just the KW vitamin e, the same KW phrase shows up in the customer search terms but it has 20 clicks no orders18:16 When and how to decrease TACOS after 15 days of launch? What are the acceptable ACOS & TACOS in this stage23:14 When setting the Alt Text to each image used on premium A+ content should I focus on the best performing KWs from the ICAP report for that ASIN24:45 Want to launch a product themed around a popular TV show are there any copyright issues associated with this29:20 Just launched my first product, how to adjust a bid on a campaign32:41 Is there a way to see how much I bid on the first campaign I created34:54 If we keep the House of the Dragons example, how about having HOTD on the product than having Fire and Blood37:30 Every time I change the bid, do I have to create a new campaign38:38 Is there a way to see if my daily budget is enough39:45 When MAG gets a potential new client what are the steps you take to audit their PPC42:31 I sell beaded jewelry and have 8-9 parentage for different bracelets styles. Each parent may have "amethyst bracelet" and have a campaign for each parent. Am I competing with myself46:38 Am I supposed to pause the 1st campaign and continue with the higher campaign48:31 Does MAG use any 3rd party PPC tools52:45 Unable to edit ASINs, support says "you do not appear to be a registered brand owner"54:52 How do we get access to create a video in the Ad console55:48 Which campaign can see plurals in KWs and which not57:25 How should I use the product opportunity explorer to compare diff product launching opportunities1:02:26 What if the product has no text but instead a very edited digitally created image of Daemon for example (House of the Dragon)1:04:00 Is the bigger concern to have copyright flagging verbiage on the product itself or w/in the product SEO1:05:23 Is there a way to target videos only to mobile devices1:06:54 What should I do if my branded KWs are in a competitors Alt text1:07:26 How could I include competitors branded KWs into my own listing so I can get indexed1:08:05 If I target a KW in exact phrase and broad and bid $1 for each will Amazon charge me $1 for the click eve if the max bit of my competitors is at 50cents1:10:53 Which pictures do get the most best on the brand display campaigns1:12:44 I want to hide my BSR on purpose is there a way of doing that or does it happen accidentally1:14:03 Advice for gun related advertising1:16:00 How can I use Search Query Performance report to PPC benefits1:18:46 Not advised to negate good KW inside auto/broad campaign but we are alrady doing so to many of our camp, what can be done now1:22:22 How important is value addition to the product as a new seller on Amazon1:25:38 What must be the strategy for PPC in Q4 aggressive or conservative1:27:05 What is a good budget to start w/ a new campaign1:28:21 Exact target for "cat food" is same as "cats food" or need to add both1:29:26 Would you have any recommended courses or sites to learn more about Amazon PPC1:32:14 I was out of stock fo 3mos. Made multiple new campaigns w/ new KWs, what would you suggest to start w/ the bids1:35:28 How to run broad and phrase campaigns1:38:37 How often doSupport the show
undefined
Oct 24, 2022 • 1h 44min

New Sellers’ PPC Approach for Q4 - PPC Q&A with Matthew Davis and Faith Denniston - Sept 13, 2022

Send us Fan MailYouTube Link: https://youtu.be/0I_cA0v68cAWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 PPC Q&A with Matthew Davis and Faith Denniston - 09.13.202210:56 If you negative exact vase, do you still get impressions for vases12:15 If I'm already ranking high, should I still run PPC to take more real estate13:14 I keep on getting an out-of-stock message while having more than enough inventory14:36 What are your thoughts on running SD ads, best practices/tips16:42 Advice for w/c niche I should go in regard to the bad economy in the EU18:46 If I have the following KWs in diff campaigns, will they cannibalize each other19:42 I have my brand and money to invest, should I start another brand or go deeper w/ the first brand20:25 What would you suggest for average campaigns, do you consider low bids - high budgets a good strategy21:02 What's the best way to join MAG25:53 I have KW w/c I just cannot index for28:39 If I'm running top competitor targeting campaigns, how do I determine these top guys33:35 I keep hearing bad things about Amazon FBA and the market, should I still try it35:59 Recently spent a lot of money for PPC to gain brand awareness but the conversion rate was not much higher39:34 Doing product targeting on a very large pet brand, but due to sizes I'm getting a huge amount of clicks and high ACOS42:49 Should PT ads target top-selling unique listings45:29 How often do you change backend KW and Alt text46:35 Spending %500 on all 5 variations or on only 1-2 best selling47:48 Removing clutter and noise to focus on the few essential things w/c drive the most results. Is this a wrong approach when it comes to PPC52:19 Have many listings targeting the exact market/KWs trying to take over a small market. Is it possible to bring the price for those KWs higher and bring the bidding price high55:53 How best to use the results from ASIN view in brand Search Query Performance59:23 If you guys wanted to see to give more context my ASIN is B09YMZTM3H1:02:48 New seller selling around 2-5 units/day for about 1mo. I cannot find my listing organically on the search results1:03:54 My daily budget for PPC is around $80 and it is running out by noon at 100% ACOS1:07:59 Will they cannibalize each other: tissue holder for the kitchen, tissue holders for kitchen, tissue hold for kitchens1:11:22 Any suggestions for Amazon inventory tools for my FBA warehouse, 3PL, and product warehouse inventory1:12:26 Opinion on very low fixed bids (%01.0) w/ 900% TOS to catch low-hanging fruit1:18:18 When should we negate a KW1:22:11 Can you explain conversion rate and what is good vs not good1:24:47 Just added a color variation to one of my products, what strategy would you recommend for my PPC campaign1:25:48 What do you think is the best A+ module layout1:27:32 In H10, some ASINs do Sponsored Ads for more than 2000KWs. Are most of them exact match1:31:25 Does product targeting Ads conversion affect KW ranking1:33:32 How to find KWs for targeting PPC in non-English markets like KSA and UAE where tools like H10 and JS are not working1:36:16 Heard it's not advisable to negate a good KW inside broad campaign but what's the problem of doing so if we need to add it in an exact match campaign1:38:51 What should be the PPC approach for Q4 for a new seller and what must be daily budgetSupport the show
undefined
Oct 23, 2022 • 58min

How I plan to Beat Dr. Squatch Soap Bars with PickFu - Extensive Testing Results Shared

Send us Fan MailYouTube Link: https://youtu.be/snbOxX6xdPE00:00 Steven Pope's PickFu Webinar with Justin Chen02:01 Justin Chen, co-founder of PickFu02:56 Sample PickFu test with Steven Pope: Rebranding/packaging Age of Sage Soaps 04:03 The way you word your question is around 80% the importance06:59 Which product would you rather buy?08:39 1on1, which brand packaging do you prefer?11:12 Going back to Age of Sage's original packaging12:58 Which Product Layout do you prefer for the main image on Amazon?16:05 Rerunning the packaging test using the new layout17:55 They want to see the bar, but how do they want to see the bar19:58 Why run so many PickFu tests?23:31 If your product SKUs are for men, why did you choose not to only target them24:57 Have you tested images that are flat, angled right or left26:15 Have the word of your product gigantic on your product26:44 SInce the packaging is so similar, did you consider the names of doctors, not about the design but more about the names27:28 What is the first thing you do or look for when you see your design lost28:46 Have you tested adding shadows to main images29:04 How did you do your initial product KW research30:01 Do you always choose an audience of 50, how do you decide31:47 Did you test the names of the soaps32:28 Using PickFu test for Advertising38:54 Using PickFu for company logo41:50 Any tips on testing hero images against competitor ASINs44:07 Amazon Mockup Generator45:10 Angled image test46:56 How many hero images would you have ready to test or rotate in a launch period54:36 Sometimes if you put too much detail, you'll get a different result56:44 Go do your PickFu test, top favorite tools with My Amazon Guy🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app