Create Tomorrow, The WGSN Podcast

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this change. Take a bite out of this thought-provoking discussion on consumers’ changing preferences in balancing plant-based and animal-based lifestyles.

Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, Lauren shares how the innovative ETY (Earned Thank You) currency rewards volunteer efforts. Gain insights on brand partnerships, the vetting process for causes and EARNT’s future aspirations to expand its impact globally while maintaining a local focus.

Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie and Martina emphasise the importance of integrating biological intelligence into textile design, including probiotics in clothing and their impact on skin health. Learn about the way forward for biomaterials in the fashion industry and the necessity for brands to communicate authentically about their sustainability efforts while educating the next generation of designers.

Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections.Caroline discusses popular themes and the potential for multisensory experiences in audio erotica while addressing the role of AI and its implications for human-centric content creation. Discover insights on brand integration, the role of creators in sourcing stories and the impact of celebrity involvement in marketing, including monetisation strategies for creators.

Rajni Jacques, Global Head of Fashion and Beauty at Snapchat, discusses the exciting intersection of augmented reality and fashion. She highlights how brands are using AR to engage younger audiences, emphasizing the importance of authenticity in content creation. Rajni explores how versatile creators are reshaping Snapchat’s creator economy and overcoming digital fatigue. She also shares insights into blending digital and physical experiences to create more memorable consumer connections, addressing the evolving expectations of Generation Alpha.

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the sport to attract a diverse audience with greater representation. Listen to how they formed strategic partnerships, overcame challenges of entrepreneurship, and built connections.

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a niche culture. Listen in on how magazines can serve as a guiding force for readers navigating love and identity as social media shapes magazine content.

In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education.Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger generations like Gen Z, who are increasingly impacted by climate change. Listen in on emerging climate storytellers and learn the language of trust and transparency to reach your audience.

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends. Tune in to find out how to effectively capture cultural moments and harness engagement opportunities within sports and music events.

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Join them to learn how important the influence of social media is – especially TikTok, why in-person shopping experiences remain essential and how businesses can adapt to meet the expectations of the modern bride.