Create Tomorrow, The WGSN Podcast 137. What’s next for the Phygital Experience?
May 27, 2025
Rajni Jacques, Global Head of Fashion and Beauty at Snapchat, discusses the exciting intersection of augmented reality and fashion. She highlights how brands are using AR to engage younger audiences, emphasizing the importance of authenticity in content creation. Rajni explores how versatile creators are reshaping Snapchat’s creator economy and overcoming digital fatigue. She also shares insights into blending digital and physical experiences to create more memorable consumer connections, addressing the evolving expectations of Generation Alpha.
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Career Shift to Fashion Tech
- Rajni Jacques transitioned from traditional media publishing to tech, inspired by digital's potential.
- She bridges fashion and tech, unlocking brand and creator potential on Snap.
AR's Lasting Impact on Fashion
- AR is not a passing trend but a permanent fashion retail tool.
- It democratizes shopping and helps brands reach new demographics beyond mall culture.
AR Shifts Shopping Experience
- AR shopping removes intimidation by focusing on users, not products.
- It enables people to try luxury brands virtually, building authentic brand connections.