Rajni Jacques

Rajni Jacques, Global Head of Fashion and Beauty at Snapchat, discusses the exciting intersection of augmented reality and fashion. She highlights how brands are using AR to engage younger audiences, emphasizing the importance of authenticity in content creation. Rajni explores how versatile creators are reshaping Snapchat’s creator economy and overcoming digital fatigue. She also shares insights into blending digital and physical experiences to create more memorable consumer connections, addressing the evolving expectations of Generation Alpha.