Revenue Builders
Force Management
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.
Episodes
Mentioned books
Apr 2, 2026 • 1h 7min
The Discipline Behind Scaling from PLG to Enterprise with Sahir Azam
Sahir Azam, former MongoDB CPO turned Index Ventures partner investing in AI infrastructure. He talks about the discipline of moving from PLG to enterprise, reshaping roles and culture to sell change, and why product leaders should work in the field. He also dives into AI infrastructure, inference serving, and how AI will transform sales and buyer behavior.
Mar 29, 2026 • 10min
Why Top CROs Focus on Trends, Not Metrics with Bob Ranaldi
Bob Ranaldi, former CRO and private equity operating partner who boosts sales performance and leadership alignment. He argues leaders should read trends, not single metrics. Short-term snapshots can mislead. Focus on leading indicators like discovery meetings, pipeline growth, and conversion rates to spot issues earlier.
12 snips
Mar 26, 2026 • 1h 3min
AI Adoption Requires Leadership Discipline, Not Just Technology with Marcy Stoudt
Marcy Stoudt, founder of Revel Companies and advisor on AI adoption and revenue strategy. She argues AI is a leadership and workflow shift, not just tech. Conversations cover why waiting on IT slows adoption, how daily AI discipline compounds advantage, using custom GPTs to speed seller prep, and aligning coaching, hiring, and execution around AI fluency.
5 snips
Mar 22, 2026 • 10min
Why Teams Resist Without Relationships with Coach John Mosley Jr.
Coach John Mosley Jr., head basketball coach known from East Los Angeles College and Netflix’s Last Chance U, practices relationship-driven leadership. He explains why rules without relationships spark resistance. He discusses choosing purpose over fame. He shows how rapport, kindness, and relationship-anchored discipline build trust and accountability.
33 snips
Mar 19, 2026 • 1h 7min
Pipeline Generation Is Not Broken. Your System Is with Chris Vik, VP EMEA at Samsara
Chris Vik, VP EMEA at Samsara and former CRO who builds structured revenue systems. He explains why pipeline fails when treated as an event and outlines a five-cylinder model for durable growth. He covers partner and community-led generation, aligning sales with field marketing, and making preparation and leadership non-negotiable. Practical routines and recruiting tie into sustainable pipeline creation.
23 snips
Mar 15, 2026 • 8min
Why ICP and Persona Clarity Drives Sales Performance with Eric Erston
Eric Erstin, CRO at RegScale and longtime sales leader, shares how top performers focus on clear metrics and rigorous qualification. He explores why understanding ideal customer profiles and real human motivators matters. He also covers building persona research and scaling from individual seller to sales leader.
14 snips
Mar 12, 2026 • 58min
What Great CRO-CEO Alignment Actually Looks Like with Bob Ranaldi
Bob Ranaldi, former CRO and private equity operating partner who helps companies boost sales and leadership alignment. He discusses high-frequency, data-driven communication and shared goals. He explains why five-quarter trends beat monthly snapshots, how private equity prioritizes sales efficiency, and what a CRO should do in the first 90 days to own the forecast.
8 snips
Mar 8, 2026 • 14min
AI Superhumans in Sales with Amanda Kahlow
Amanda Kahlow, founder and CEO of 1mind and serial enterprise AI builder, explains how intent data is changing. She explores AI “superhumans” embedded in deals, conversational AI representing brands on sites, and a future of agent-to-agent negotiation with humans in the final mile. Leaders are urged to rethink roles and metrics for an AI-first go-to-market.
70 snips
Mar 5, 2026 • 58min
The End of the SDR? AI and the Future of Go-to-Market with Amanda Kahlow, Founder and CEO of 1mind
Amanda Kahlow, Founder and CEO of 1mind and former Sixth Sense founder, builds AI "superhumans" that run large parts of the go-to-market lifecycle. She discusses AI evolving from caregiver tech to running demos and qualifying buyers. Conversations cover how AI changes handoffs, collapses onboarding timelines, and leaves humans for the nuanced final mile.
Mar 1, 2026 • 13min
The Leadership Moment That Builds Loyalty | A Sales Leadership Lesson with Cedric Pech, MongoDB
A formative leadership story about a manager who invested in a struggling team member before results existed. A dramatic moment involving practical care and a risky financial gesture that created deep loyalty. Reflections on authentic curiosity, patience for young sellers, and different leader types. A reminder that culture forms in real moments, not posters or slogans.
