VENDO - Amazon & Walmart Growth Experts

Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO, discuss Walmart.com Marketplace's new business platform, Walmart Seller Center updates, subscriptions, and Walmart Fulfillment Services. They also cover topics like the Review Accelerator Program and purchase order reconciliation.

Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05) - 6 Step Content Strategy (9:15) - Brand Voice & Persona (10:30) - Importance of Audience Personas (13:38) - Using Brand Analytics to Help Guide Your Audience Persona (15:12) - Content Pillar Formation (17:43) - 3 Tips to Consider When Repurposing Content (26:50) - Converting Your Content To Fit Amazon (28:53) - Commonly Flagged Copy (43:26) - Measuring and Track (48:51) - SEO (52:56) Featuring: - Christina Passmore, CEO & Founder, Christina Ink - Jennifer Kaba, Head of E-Commerce Content, VENDO - Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: www.youtube.com/channel/UCr2V ➡️ Spotify: open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Rudolph to discuss tips and tools of driving paid social and paid search back to Amazon. Driving Google Ad traffic to Amazon is a great way to connect with potential customers and to increase brand awareness. Topics Include: - Overview on How to Create Profitable Off-Amazon Ads Through Paid Search (4:53) - Using PixelMe to Drive Traffic to Amazon (6:43) - Sending Off-Amazon Traffic to Amazon (8:00) - Driving Google Ads to Amazon for DTC Brands (11:56) - Pros and Cons of Using Landing Pages (16:10) - Driving External Traffic to Your Amazon Listing (19:12) - Using Amazon as a Marketing Platform (21:22) - Driving Google Traffic to Amazon & Organic Keyword Rank (23:40) Featuring: - Clayton Atchinson, Community Ambassador, Carbon6 - Greg Rudolph, Digital Media Buyer, VENDO - Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

This week's episode is crucial as we approach Black Friday and Cyber Monday. With a shift in Amazon restock limits, VENDO'S Strategic Inventory & Logistics Manager, Laarni, and Lead Account Manager, Delaney, discuss 5 tips to help combat inventory limits this holiday season. Topics Include: Shift in Amazon Restock Limits Overview (1:25) Tip 1: Using LTL Shipments & Amazon Partner Carriers (4:55) Tip 2: FBM Best Practices (6:40) Tip 3: Calculating Maximum and Minimum Restocking Limits (11:08) Tip 4: Having an Inventory-Minded Marketing and Advertising Approach For the Holidays (13:20) Tip 5:The Importance of IPI Scores (15:20) Featuring: Laarni Lorenzo, Strategy Inventory & Logistics Manager, VENDO Delaney Nicol, Lead Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

We have a special episode on the podcast this week!💥 With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon. Topics Include: - The Benefits and Risks of Selling on Amazon for DTC Brands (02:48) - Driving DTC to Amazon Via "Buy With Prime" Program (11:06) - Driving DTC to Amazon Via a Link (16:08) - Not Driving DTC to Amazon (25:07) Featuring: - Carrie Miller, Brand Evangelist and Customer Advocate, Helium 10 - Manish Chowdhary, Founder and CEO, Cahoot - Nicolas Martinez, VP of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

💥We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well. Invigorated, impassioned, and enthused, we thought what better way to have our 100th episode of the VENDO Amazon & Walmart Growth podcast! Our Allstar VENDO lineup unpacks both Amazon Accelerate AND the Sell + Scale Summit, recapping all of the top takeaways. With tons of actionable golden nuggets, this is an episode you don't want to miss! 🔑💡 Topics Include: Amazon Accelerate Announcements and Updates (5:00-17:45) Tailored Audiences (5:05-8:48) Buy with Prime (9:07-11:20) Brand Analytics (11:20-12:30) Manage Your Experiments (12:30-13:25) Local Selling and Amazon Warehousing and Distribution (14:05-15:17) Sell + Scale Summit: Amazon Marketing Updates (18:50-26:17) Sell + Scale Summit: Walmart Walmart Marketplace Takeaways (27:20-34:10) Walmart Product Launch Takeaways (34:10-40:10) Walmart Advertising Takeaways (40:10-51:19) Sell + Scale Summit: Amazon Tips, Tricks and Hacks (51:45-55:00) Final Key Takeaways (55:00-1:00:28) Featuring: Darren Saul, CEO, VENDO Delaney Nicol, Lead Amazon Account Manager, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Michelle Long, Walmart Media Buying Lead, VENDO Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products. Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary products, or breathe life into preexisting products. Topics Include: - Introduction of Targeted Cross-Promotion (1:03) - What it looks like on Amazon (3:15) - Case Study on Targeted-Cross Promotion (6:38) Featuring: - Nicolas Martinez, Vice President of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO

With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space. Topics Include: - The introduction of second price auctions (00:34) - What we’ve observed since it’s launch (04:10) - Changes within relevancy and bidding (13:30) Featuring: Pablo Solar-Sanchez, Media Buyer, VENDO Sarai Aguilar, Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Prime Day is fast approaching 🐎, and with this in mind we at VENDO decided that there would be no better way to help you prepare than by sharing some of our invaluable eCommerce knowledge on how to make the most of these highly coveted days with a big smile on your face. 😃 Join members of the VENDO team in this comprehensive webinar that examines some of the most crucial considerations we believe a business should be focusing on to ensure your brand’s ultimate Prime Day success 💸💰. This includes conversations about necessary Prime Day preparations every brand should be taking, handling inventory logistics, the importance of customer service and care, creative ways to optimize your content strategy, VENDO’s marketing roadmap and much more! 🤯 🔥 VENDO is a full-service eCommerce agency equipped with the people and strategies to help you and your business thrive 🌱. Don’t hesitate to reach out and inquire about how we might be able to assist you in growing your brand, whether it be for Prime Day, or any other day of the week! We’ve got you covered. ☂️🤙 Topics Include: - Prime Day overview (00:32) - How to prepare for Prime Day & deal deadlines (01:48) - Inventory (05:51) - Customer Service and Care (16:22) - Optimizations (22:02) - VENDO’s Marketing Road Map (26:35) - Advertising, on and off platform (40:00) - Establishing an effective brand story (55:02) - Follow our store banners (01:01:00) Featuring: Leah Bicknell, Marketing Manager, VENDO Nicolas Martinez, Vice President of Marketing, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Sneha Nisha, Account Health and Channel Control Specialist, VENDO Laarni Lorenzo-Patino, Head of Inventory and Logistics, VENDO Gefen Laredo, Director of Media Buying, VENDO Greg Rudolph, Digital Media Buyer, VENDO Jason Weilenmann, Lead Marketplace Media Buyer, VENDO Jennifer Kaba, Head of Copy, VENDO Karin Yang, Head of Creatives, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO. Topics Include: - Where was BRRRN as a company when they connected with VENDO (00:33) - What were Johnny’s initial thoughts towards Amazon? (01:15) - Pivoting in the Pandemic (4:00) - How has it been working with VENDO? (5:30) Featuring: Johnny Adamic, Founder, BRRRN Yoji Cole, Director of Business & Development, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™