VENDO - Amazon & Walmart Growth Experts

This podcast explores the latest Walmart updates, including the Incubation Team and Strategic Account Managers. They discuss site merchandising tactics, Walmart Marketplace traffic updates, and Walmart Fulfillment Services. The hosts also explain how VENDO supports brands on Walmart Marketplace and provide tips on working effectively with Strategic Account Managers. Additionally, they cover topics such as collaborating on beta programs, Sponsored Brand Flash Picks, and the White Glove Service. It's a must-listen for anyone interested in Walmart updates!

The podcast discusses the Marketing Mix and how it is applied in the context of Walmart and Amazon. The hosts delve into topics such as product evolution, pricing strategies, promotion tactics, and the importance of physical evidence in marketing. They also explore the impact of influencers, social media platforms, and packaging on branding. Overall, the podcast provides valuable insights into the power of the 4 Ps in driving growth on Amazon and Walmart.

Jen Carnes, Shelby Smith, and Darren Saul discuss bridging the gap between eCommerce and in-store shopping at Walmart. They cover topics such as Walmart's growth, maximizing the Omni Channel, collaborating between digital and brick-and-mortar, utilizing Walmart Marketplace, and the importance of serving the customer.

In this podcast, the hosts discuss topics such as display and programatic advertising, different retail media platforms, best practices for using those platforms, navigating Instacart, balancing onsite and offsite advertising, finding and understanding data, leveraging data for social campaigns, and planning a retail media strategy.

Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.

Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.

Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead, discuss the impact of sponsored brands, videos, and brand stores on Walmart's advertising landscape. They cover topics such as new Walmart updates, CPCs for sponsored brands, self-managed brand stores, sponsored videos, variant bidding, Subscribe & Save, display self-serve, and the importance of Walmart reviews. Tune in to learn more about optimizing your online Amazon and Walmart businesses.

Dive into all things Retail Media in this episode. The hosts discuss the basics, benefits, and implementation of Retail Media. Topics include what Retail Media is, its benefits, how brands should use it, and what to expect in the Retail Media Series. Learn about the changing landscape of Retail Media, the importance for brands, and understanding different brand approaches. Discover the significance of Retail Media, driving sales, and tracking digital performance.

DSP Console Updates, Twitch Inventory Addition, OTT Advertising, Segmenting Look-back Windows, How Do You Segment?, Performance and ROAs, Goals of Retargeting

VENDO - Amazon & Walmart Growth Experts invites Gefen Laredo, Director of Media Buying at VENDO, and Jason Weilenmann, Head of Marketplace Advertising, to discuss the latest Amazon PPC updates. They cover topics such as broad targeting, wasted spend, sponsored display mobile carousel ads, and the importance of visuals on the Amazon marketplace. Discover strategies for optimizing your online Amazon and Walmart businesses with this informative podcast.