Best Seller Secrets

Mastering Lead Generation– Publish. Promote. Profit. with Rob Kosberg Episode 090 Mark LachanceMark Lachance is a renowned figure in the business world, who possesses a deep understanding of the sales process. Having owned and operated several businesses in which lead generation acted as a sales and marketing staple, Mark is a master of lead generation and continues to apply and grow his expertise through current projects.Listen to this informative Publish. Promote. Profit. episode with Mark Lachance about mastering lead generation.Here are some of the beneficial topics covered on this week’s show:- How you can stack the odds in your favor and cash in on that success.- Why having internal mastery helps bring in more positive energy.- How meditation can be beneficial for businesspeople because it helps silence the negative thoughts.- What blitzscaling is and how it can lead to massive growth for your company.- Why you should be delegating the tasks that stress you out the most.Connect with Mark:Links Mentioned:theluckyformula.com/quizGuest Contact Info:Twitter@mlachanceInstagram@misterluckyofficialFacebookfacebook.com/mark.lachance.50LinkedInlinkedin.com/in/mark-lachance-74902615Connect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

In this video, Rob goes over his "Three Pillars of Profit." This system is designed to help establish you as an expert/celebrity in your field with the help of a Best-Selling book. This is how you can build your reputation and reach a wider audience through your book, speaking engagements, and content creation.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Follow us on our Social Media!Twitter: https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgBest Seller Publishing253 N. San Gabriel Blvd., Unit BPasadena, CA 91107 If you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Combining Strategy and Deep Soul Work to Scale Businesses– Publish. Promote. Profit. with Rob Kosberg Episode 088 Christine HansenChristine Hansen is an award-winning business coach & consultant running a boutique service for online entrepreneurs, creatives and coaches who want to embrace their inner lazy, profit like a pro, and add philanthropist to their list of credentials—without ever undercharging or feeling like they have to be anyone but themselves again. She combines smart strategy and deep soul work so that you can grow and scale a business you love.Listen to this informative Publish. Promote. Profit. episode with Christine Hansen about combining strategy and deep soul work to scale businesses.Here are some of the beneficial topics covered on this week’s show:- Why business should be all about making money while keeping it simple. - How people are changed when they build a business.- Why people need to look at themselves and makes themselves come first. - How there are people who are looking for exactly what you offer and how you offer it.- What the pillars to building an online business are and how to execute them.Connect with Christine:Links Mentioned:christinemeansbusiness.com/course-sampleGuest Contact Info:Twitter@bychristinehInstagram@bychristine_hansenFacebookfacebook.com/sleeplikeaboss_LinkedInLinkedin.com/in/christinehansenConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How to Create a Course in 6 StepsPublish. Promote. Profit. with Rob Kosberg Episode 087In this video, Rob goes over some tips to help people who are interested in creating a training course based on their expertise. These six steps will help you create a strong foundation for your course, upon which you will construct valuable lesson plans and prepare for the inevitable closings. Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Follow us on our Social Media!Twitter: https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgBest Seller Publishing 253 N. San Gabriel Blvd., Unit B Pasadena, CA 91107If you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Writing the Book on Successfully Growing Your Small Business– Publish. Promote. Profit. with Rob Kosberg Episode 086 Barry MoltzAfter successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. It has been translated into Korean and German. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. People now buy experiences and relationships, not products. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” focuses on how to get small business owners making more profits in their company.Listen to this informative Publish. Promote. Profit. episode with Barry Moltz about writing the book on successfully growing your small business. Here are some of the beneficial topics covered on this week’s show:- How opening for an established speaker can open different doors in your life.- Why getting paid well to speak is the ticket, and everything else is a bonus. - How the audience will have fun if the speaker is having fun too.- Why most people need to make changes in their lives and businesses to be successful.- How many entrepreneurs don’t know how to read their basic documents and why that needs to change.Connect with Barry:Links Mentioned:barrymoltz.comGuest Contact Info:Twitter@barrymoltzInstagram@barrymoltzFacebookfacebook.com/SmallBusinessUnstuckLinkedInlinkedin.com/in/barrymoltzConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

7 Strategies for Becoming a Million Dollar AuthorPublish. Promote. Profit. with Rob Kosberg Episode 085In this podcast, Rob goes over his 7 strategies for becoming a Million Dollar Author. The most important part of choosing the right strategy is keeping the end goal in mind, that means focusing on what you want your book to accomplish for you.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Connect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Power of Influencer Marketing– Publish. Promote. Profit. with Rob Kosberg Episode 084 Corey PoirierCorey Poirier is a multiple-time TEDx Speaker. He is also the host of the top rated ‘Let’s Do Influencing’ Radio Show, founder of the growing bLU Talks brand, and has been featured in multiple television specials. He is also a Bestselling Author, incl. Wall Street Journal / USA Today Bestseller, Quitless. and The Book of Public Speaking.A columnist with Entrepreneur and Forbes magazine, he has been featured in/on various mediums and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. He has also interviewed over 6,500 of the world’s top leaders and he has spoken on-site at Harvard and more recently to Microsoft team leaders and at Kyle Wilson’s Inner Circle retreat which has featured everyone from Brian Tracy to Mark Victor Hansen to Phil Collen (Def Leppard).Also appearing on the popular Evan Carmichael YouTube Channel, he is a New Media Summit Icon of Influence, was recently listed as the # 5 Influencer in Entrepreneurship by Thinkers 360, and listed on the 2021 Brainz CREA Global Awards as an honouree, and he is an Entrepreneur of the Year Nominee, Champion Award (Business from The Heart) nominee, and to demonstrate his versatility, a Rock Recording of the Year Nominee who has performed stand-up comedy more than 700 times, including an appearance at the famed Second City. Listen to this informative Publish. Promote. Profit. episode with Corey Poirier about the power of influencer marketing.Here are some of the beneficial topics covered on this week’s show:- How writing a book allows you to stand out in your field of expertise. - Why writing a book makes you an authority in your marketplace. - How you can gain people’s trust through a book and get more business. - How you can leverage your book to facilitate business opportunities.- Why you need to be prepared for opportunities when they arise. Connect with Corey:Links Mentioned:thebookofwhyaudio.comGuest Contact Info:Twitter@thatspeakerguyInstagram@thatspeakerguyFacebookfacebook.com/coreypoirierpageLinkedInlinkedin.com/in/speakercoreypoirierConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Writing a best-selling book is an incredible feat!But it’s just the beginning. You can now expand your business by getting PR and media with your best-selling book.So how can you do that?In this post, we detail three simple steps to getting PR and media with your book.Why Do You Want Media and PR?Before digging into the steps for getting PR and media, it’s important you understand why this is something you want.Momentum.PR and media are crucial strategies for growing your business. The content of your book is likely well suited for mass media. Leverage your book to get on media, and you will reach more potential clients. You can use PR and media to get your book into the hands of your target audience and to start the conversation it takes to gain clients.3 Steps to Use Your Book to Get You on MediaHook the Producer by Hooking His/Her AudienceMass media producers are interested in what his or her audience is interested in. Show the producer your value by demonstrating that the audience will eat up the topic. Often times, you must broaden your message to do this.Get the Book in Your Producer’s HandsThere’s a couple of ways to do this. Firstly, you can send a digital version or PDF of your book. Ideally, send the actual physical version of the book. The higher profile the media, the more important it is to get the physical book into the hands of the decision-maker. You can start by sending the PDF version and offering to send the physical copy if they provide an email address. (by the way, that’s a very effective way to get someone to respond). This is absolutely critical for mass media.But guess what?If you want speaking engagements, you must find a way to get your book in the hands of the person making the decision.Schedule a Phone CallUse the credibility and authority from your book and the hook you created to get on a call. Focus on closing the phone call. Once you get on the phone, it will be much easier to close the deal for the media appearance.So that’s it!Hook the producer, send your book, and schedule a call.But wait, what if you don’t get any response?Try leading with a giving hand and offer to ship the book. If you still don’t hear back, send more pieces of authority like TV clips you were in, magazine features, etc.Not everyone will respond, and that’s okay. All you need is some percentage of media to respond to you. This will create a momentum where people start coming to you for features, and it all starts with you building credibility, hooking your audience, and forming relationships.Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Women Get Their Sh*t Together– Publish. Promote. Profit. with Rob Kosberg Episode 082 Lisa ChastainLisa Chastain is the #1 Best Selling Author of Girl, Get Your $hit Together, and for over 20 years, Lisa has been coaching, mentoring and advising millennials. From an advisor in higher education to Financial Advisor and as a seasoned life coach, she has learned what it takes to make dreams become reality. Today, as a money coach, she works with women to take control of their finances so that they can be their best in every aspect of their lives.Lisa has been featured on CNBC, in Fortune, Entrepreneur, Bloomberg Business, Cosmopolitan, and O-The Oprah Magazine, and is on a mission to help women everywhere raise their collective worth so that the world can be a healthier, safer and more loving place to be.Listen to this informative Publish. Promote. Profit. episode with Lisa Chastain about helping women get their sh*t together. Here are some of the beneficial topics covered on this week’s show:- How failure can be positive and lead you towards the right path.- Why it’s important for entrepreneurs to invest in help and hire a coach.- How entrepreneurs need to be willing to invest in themselves.- Why learning about finance is as difficult as studying a foreign language. - How people need to learn how to spend their money in a way that helps them save their money.Connect with Lisa:Links Mentioned:lisachastain.comGuest Contact Info:Twitter@Lisa_Chastain4Instagram@lisa_chastain4Facebookfacebook.com/lisachastainLinkedInlinkedin.com/in/lisachastainConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

What to Do When the Unthinkable Happens – Publish. Promote. Profit. with Rob Kosberg Episode 081 Randy DeweyRandy Dewey is the Founder of LIFT Leadership and author of When the Unthinkable Happens: How to Lead Your Team and Pivot Your Business for Growth and Opportunity. After leading ten company turnarounds — adding over $1.8 billion in corporate value collectively — he learned one unequivocal fact: the “unthinkable” situation is a cycle of “when” not “if.” Whether you are struggling with deplenishing cash reserves, lack of resources for new product launches, or your biggest customer threatening to leave, as a leader, you must embrace the resulting crisis as an opportunity to pivot your business. Listen to this informative Publish. Promote. Profit. episode with Randy Dewey about what to do when the unthinkable happens.Here are some of the beneficial topics covered on this week’s show:- How including real world elements and stories in your book can help sell more copies.- Why getting through something terrible makes you stronger on the other side. - How unthinkable circumstances can sometimes provide unique opportunities.- How the LIFT method works and why your business should be using it.- Why it’s important to find the right company to help publish your book.Connect with Randy:Links Mentioned:randydewey.comGuest Contact Info:Twitter@RandyDeweyCEOInstagram@randy.deweyFacebookfacebook.com/ran.dew.5LinkedInLinkedin.com/in/randydeweyceoConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750