Marketing Vanguard
Adweek
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Apr 14, 2018 • 25min
Kristin Patrick, CMO of Pepsico - Leading Lifestyle Brands as a Cultural Curator
Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO for Brand Development at PepsiCo. Hosted on Acast. See acast.com/privacy for more information.
Mar 27, 2018 • 32min
Jeff Jones, President & CEO of H&R Block - Legendary Moves from CMO to CEO
Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected Leader”, how to role model behavior that shapes innovative cultures and how to plan your career in meaningful increments. Hosted on Acast. See acast.com/privacy for more information.
Mar 23, 2018 • 33min
Terrance Williams, CMO of Nationwide - The Essence of Leadership
Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes to be a great CMO today, his advice on how to foster adoption of new principles, and how to ensure that all your marketing efforts from top to bottom of the funnel are geared towards ROI. Hosted on Acast. See acast.com/privacy for more information.
Mar 15, 2018 • 29min
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation. Hosted on Acast. See acast.com/privacy for more information.
Mar 12, 2018 • 32min
Kieran Hannon, CMO of Belkin International - Curiosity, Agility and Mentorship
Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands to winning countless awards and has developed a world-class team. Hosted on Acast. See acast.com/privacy for more information.
Mar 6, 2018 • 34min
Mary Beech, CMO of Kate Spade - Fierce Honesty and Tough Decisions
Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life commitments; how to turn negative feedback into positive momentum, how to prioritize time spent at work and at home, how to strategize for your week, how to plan your career and more… Hosted on Acast. See acast.com/privacy for more information.
Feb 27, 2018 • 33min
Raja Rajamannar, CMO Mastercard - Financial Acumen, Credibility and Giving Back
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand the expectations of the CEO, how to better partner with your CFO, how to earn credibility across the organization for the marketing team, how to leverage marketing for the greater good, and more… Hosted on Acast. See acast.com/privacy for more information.
Feb 20, 2018 • 34min
Diego Scotti, CMO of Verizon - Changing the Game with Dimension, Depth and Humanity
Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more… Hosted on Acast. See acast.com/privacy for more information.
Feb 15, 2018 • 37min
Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework
Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus! Hosted on Acast. See acast.com/privacy for more information.
Feb 12, 2018 • 28min
Tony Rogers, CMO of Walmart U.S. - The Power of Purpose
Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader. Hosted on Acast. See acast.com/privacy for more information.
