Marketing Vanguard
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Jul 3, 2018 • 33min
Mary Beth Laughton, EVP Omni Retail Sephora - Reimagining Retail
Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds. Find out how she came into this newly created role, what she is trailblazing and how she continuously evaluates “Just Do It” with “Just Enough” to keep balance across work, family and health. Hosted on Acast. See acast.com/privacy for more information.
Jun 29, 2018 • 29min
Pam Kaufman, President Viacom Nickelodeon Global Consumer Products - Chief Motivational Officer
Pam Kaufman, President of Viacom Nickelodeon Global Consumer Products, leads some of the coolest brands in the world but humbly notes her greatest responsibility is being the “Chief Motivational Officer” for her teams. Tune in to hear her leadership tips and great career advice based on her own journey from looking for her first job to now helping so many succeed. Hosted on Acast. See acast.com/privacy for more information.
Jun 13, 2018 • 30min
Dara Treseder, CMO of GE Ventures - Manage Your Personal Brand like a Start-up
Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor shares what it takes to succeed today, how to architect your teams for growth, break through barriers and build your personal brand. Hosted on Acast. See acast.com/privacy for more information.
Jun 3, 2018 • 26min
Musa Tariq, former CBO of Ford - Reflection, Learning and Mining the White Space
Musa Tariq, former Chief Brand Officer of Ford and current “Student of Life” shares his perspective on The Future of Marketing and the importance of focusing on the White Space, reminding us all to ”boldly go where no one has gone before.” Hosted on Acast. See acast.com/privacy for more information.
May 24, 2018 • 30min
Nuno Teles, President of Diageo Beer Company - Culture is Everything
Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role. Nuno lays out his former CMO playbook and discusses his priority areas now as President, especially his focus on corporate culture. Hosted on Acast. See acast.com/privacy for more information.
May 15, 2018 • 35min
Roy Spence, Chairman & CEO of GSD&M - Chief Purpose Officers and Love Cultures
Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness in your employees and your nation. He’s taking on America as his client, pro-bono! Hosted on Acast. See acast.com/privacy for more information.
May 10, 2018 • 35min
Charlie Cole, CDO of Tumi - Big Swings, Big Misses and Defensible Scale
Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global economy. Well-traveled and well-versed in all things data, technology and customer experience, Charlie discusses the role of the CDO and how to take big swings to overcome the limitations of incrementality. Hosted on Acast. See acast.com/privacy for more information.
May 2, 2018 • 29min
Lynne Biggar, CMO of Visa - Going Forward from Here
Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands. A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale. Hosted on Acast. See acast.com/privacy for more information.
Apr 25, 2018 • 31min
Jerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood
Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory. Hosted on Acast. See acast.com/privacy for more information.
Apr 17, 2018 • 31min
Barbara Martin Coppola, CDO of IKEA - Invisible Dynamics
Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life! Hosted on Acast. See acast.com/privacy for more information.
