Marketing Vanguard

What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.I sat down with Billy on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment. In between his sharing of brand learnings and consumer insights, Billy also shared his own tips of the trade regarding internal communications and how important it is to give people the benefit of the doubt. Hosted on Acast. See acast.com/privacy for more information.

“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to hear more about the years-long journey of opening the “$5 billion” LA Rams Stadium only to be pivoted by Covid-19, what it means to inspire Angelenos to shine bright from a long-term perspective, and how her mentors and immigrant parents gave her the courage to embrace opportunity.Before chatting with Ronalee, I was able to take a sneak peak at what is now deemed “the largest stadium in the world” measuring 3.1 million square feet (!). Kieran Hannon, CMO of Openpath Security and a dear friend of ours, took on a special assignment for us as extended Adweek family and went to meet with Ronalee, and CTO Skarpi Hedinsson, for a special tour of SoFi Stadium before the big opening on September 13th. Check out the stadium for yourself on her podcast page (https://www.adweek.com/inside-the-brand/cmo-moves/the-la-rams-cmo-bringing-the-sofi-stadium-to-the-fans/)and take a look around (thanks again Kieran!). Hosted on Acast. See acast.com/privacy for more information.

Almost three years ago, I published Episode 5 of CMO Moves, called The CMO Roadmap to Success, with Greg Welch, Senior Partner of Spencer Stuart. Having placed over 500 CMOs at the time, all ears tuned in to find out the secrets to landing the big job. Today, I bring back Greg to give us on update on the current CMO landscape, what’s changed this year (everything!) and what’s ahead for CMOs. In addition, Greg introduces us to the Spencer Stuart CMO Summit that just went live and is included in this episode. Three Global CMOs from New York to Brazil to Singapore weigh in on what’s changed in their world and what they look forward to: Janey Whiteside, CCO Walmart, Silvia Lagnado, Sustainable Growth Officer, Natura & Co, and Erica Kerner, Head of Marketing Strategies and Partnerships, ONE Championship. Hosted on Acast. See acast.com/privacy for more information.

Hispanic and Latino/Latina/Latinx business leaders came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward. Hosted on Acast. See acast.com/privacy for more information.

A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it was as a brand. The company sought out to not only get to the heart of who they were and what they stood for, but to also co-create a purpose alongside 45,000 associates. Tune in to hear the behind-the-scenes story of Ulta’s journey to find its true brand purpose, how Shelley leans into it as the foundation to help the brand evolve and how she turned around what she once thought was the biggest mistake of her career. Hosted on Acast. See acast.com/privacy for more information.

What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring more transparency and fairness to the stock exchange scene. Since taking on the role of CMO two years ago, Kate Gunning has been able to unpack and convey the brand’s story in unique ways. From premium hoodies and socks to a custom-made IPA beer, Kate has embraced the power of experiential to build not only buzz and community but also education. Tune in to hear her impressive career journey that led her to where she is today and her career advice around trusting your gut, being brave and pushing forward. Hosted on Acast. See acast.com/privacy for more information.

Zak Brown, CEO of McLaren Racing, joins us to share his perspective on the motor racing industry today, the future, and why he brought on the first CMO of McLaren Racing, Mark Waller, former CMO of the NFL. Zak, as CEO, has had to make some tough decisions these past few months, including having to furlough three-quarters of the staff, but he remains positive on the future as the learnings are pushing the technology sport to new levels that are in the fan’s best interest. “It’s easy to be a CEO when it’s easy, it’s hard to be a CEO when it’s hard, but the good CEOs, I think, thrive in that environment.” Hosted on Acast. See acast.com/privacy for more information.

Look around you. One in six households in America is currently food insecure, meaning they have little or no access to food. That could be your next-door neighbor or the house across the street. Now look closer. One in four children in America is food insecure. When schools were open, many would leave on a Friday afternoon and not get another meal until they came back to school on Monday morning. When the schools were asked to close, then what happened? Cathy Davis discusses America's growing hunger problem - now estimated 54 million people without food, up from 37 million pre-Covid, and ways brands and individuals can help drive awareness and action towards solving it. Hosted on Acast. See acast.com/privacy for more information.

After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Kenny to take on the role of Snap's CMO and how his team is growing users in target markets and driving awareness for new features like minis (mini utilities) and action bars. You'll also learn how this social media platform’s “pain in the ass” requirement to develop vertical content early on paid off as truly optimized for today’s mobile user and how it has evolved into a content platform, participating in the New Fronts for the first time this year. Hosted on Acast. See acast.com/privacy for more information.

Peter Giorgi, CMO of Celebrity Cruises, didn’t take his first flight until he was 24 years old, yet this serial travel executive is an avid adventurer who loves to embrace risk, evident by his recent birthday trip to Lake Placid for a 13-mile hike and a giant stack of pancakes. Peter is excited for the time when the ships will sail again, and he says they will be better than normal. He also shares why the cruise industry is much better positioned for a comeback than the airlines right now. Join us in this lively discussion about the current state of the travel industry, how to position a team for a comeback, how he grew in his career, where he finds inspiration and how he is always pushing the boundaries. And don’t miss the hysterical story on how he missed his flight to meet with his now CEO, who he didn’t think he’d ever work for. Hosted on Acast. See acast.com/privacy for more information.