Marketing Vanguard

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. Hosted on Acast. See acast.com/privacy for more information.

Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously. Hosted on Acast. See acast.com/privacy for more information.

In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO NadineAll episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/ Hosted on Acast. See acast.com/privacy for more information.

Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all. Hosted on Acast. See acast.com/privacy for more information.

Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and honest career advice we all need to hear right now. I first had Denise Karkos on CMO Moves at the start of 2018 when she was the CMO of TD Ameritrade. In this episode, we talk about what led her to make the move after 13 years from financial services to the entertainment industry, how she’s focusing on her team right now and the one thing you can do to build back your confidence after a slip-up. Hosted on Acast. See acast.com/privacy for more information.

It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called “Managing Your Personal Brand Like a Start-Up”. Clearly, Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development. Tune in to hear all about Peloton’s new campaign released today around the power of community, how she’s found harmony and balance, and her model for success “Dare to Be Great!” Hosted on Acast. See acast.com/privacy for more information.

For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman ThompsonRussell Shaffer, director of global culture, diversity and inclusion, WalmartStorm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability Hosted on Acast. See acast.com/privacy for more information.

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports. Hosted on Acast. See acast.com/privacy for more information.

In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside Lara Balazs, CMO and GM of Strategic Partner Group at Intuit, we sat down with Condé Nast CMO Deirdre Findlay to hear how the two of them are thinking about agility and speed given Covid impacts, social unrest and future needs. We also discuss what it was like for Deirdre to start her new role as CMO just before the Pandemic hit and how Lara’s role has recently expanded. Tune in to this insightful episode filled with lessons in leadership and practical tips to help us all navigate the here, now and beyond. Also don’t miss Deirdre’s perspective of fashion these days and what Deirdre and Lara would be doing right now to change the world if money and talent were no object. Hosted on Acast. See acast.com/privacy for more information.

On his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek to share his thoughts on business, marketing and life. Antonio takes us through his journey in marketing and leadership and shares will all of us the lessons he learned along the way. He also shared the negative consequences when you take on too much at work without being mindful of you and your family. Having survived divorce, depression and a heart attack, Antonio offers his advice as someone who has “made every mistake in the book.” Tune into this breathtaking farewell filled with tips no one really ever tells you and be sure to have a pen, paper and a box of Kleenex handy. Hosted on Acast. See acast.com/privacy for more information.