

The Niche Is You
Matthew Gottesman
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition).
I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really matter to promote a life of health, wealth, happiness & personal fulfillment.
Join me right here every day and if you never want to miss a show, text me PODCAST to 480-530-7352
Episodes
Mentioned books

Apr 6, 2026 • 25min
Why Receiving Is One of the Hardest Lessons to Learn
A deep dive into why self-reliant people struggle to accept help and how early independence builds barriers. Conversations about how over-giving blocks natural reciprocity and creates imbalance. Reflections on learning to receive through faith and how that opens you to help from others. Practical talk on letting others execute and the role of receiving in healthy romantic partnerships.

Apr 3, 2026 • 23min
The Right Doors Don’t Require You to Become Someone Else
In this episode we’ll talk about:Why some opportunities feel exciting but internally misalignedThe difference between opportunity and alignmentHow misaligned opportunities often require you to reshape your identityWhy the right opportunities expand your authenticity instead of replacing itHow discernment helps you recognize doors worth walking throughWhy trusting alignment leads to more sustainable successAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Apr 2, 2026 • 24min
Growth Feels Like Loss Before It Feels Like Expansion
In this episode we’ll talk about:Why growth often feels uncomfortable or uncertain at firstThe emotional reality of outgrowing old environments, identities, and expectationsWhy letting go is often part of alignmentThe difference between loss and transformationHow to navigate transition seasons with clarity and trustWhy expansion comes after identity shiftsAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Apr 1, 2026 • 22min
The Vision Feels Bigger Because It Is
In this episode we’ll talk about:Why bigger visions often take longer to unfoldHow responsibility, challenges, and waiting shape characterWhy your path may feel longer — but more meaningfulThe relationship between commitment and callingLetting go of attachment to timingTrusting God's preparation over rushing outcomesAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Mar 31, 2026 • 25min
Make Money Without Losing Yourself in the Process
In this episode we’ll talk about:Why income isn’t just financial — it’s energetic and emotionalThe difference between aligned effort vs. draining effortHow misalignment quietly creates friction in your lifeWhy you don’t have to “sell out” to succeedHow to position yourself toward aligned opportunities (even early on)Practical ways to start shifting toward income that fits who you areAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Mar 30, 2026 • 22min
The Right Person Feels Like Peace… and Calls You Higher
In this episode we’ll talk about:The difference between safety vs. comfortWhy real love supports growth, not stagnationHow to recognize a relationship that aligns with your becomingThe role of peace, respect, and expansion in healthy partnershipWhy the right person doesn’t compete with your purpose — they support itAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Mar 27, 2026 • 19min
Stop Niching Down… Build a Perspective
In this episode we’ll talk about:Why the common advice to “niche down” often limits creatorsThe difference between niching and integratingHow powerful creators operate through a lens rather than a categoryWhy perspective creates coherence across different mediumsWhat we can learn from Virgil Abloh’s cross-disciplinary workHow developing your own lens unlocks creative freedom and clarityAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Mar 26, 2026 • 23min
Stop Trying to Win the Game You Were Never Meant to Play
Discussion about why chasing cultural definitions of success leaves you exhausted. Exploration of how comparison signals the wrong scoreboard and rewrites priorities. Examination of external competition versus internal clarity and how to identify when you are in the wrong game. Talk about choosing aligned metrics and building your own lane to reclaim energy.

Mar 25, 2026 • 23min
What If the Frustration You Feel Is Actually Trying to Guide You?
A conversation that reframes frustration as useful information rather than failure. Short reflections on how misalignment shows up in work, relationships, pace, and purpose. Practical prompts and five questions to help you notice where frustration points to change. Concrete ideas for small adjustments, boundaries, and clarity to translate discomfort into direction.

Mar 24, 2026 • 26min
The Work That’s Meant for You Won’t Feel Like Performance
In this episode we’ll talk about:Why work that is aligned with who you are feels different from work performed for validationThe difference between devotion to craft and performing for attentionWhy the visibility economy pressures people to constantly promote themselvesHow alignment transforms work into something sustainable and meaningfulWhy devotion to your craft often produces deeper impact than chasing exposureHow to recognize when you’re creating from truth versus performing for approvalAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN


