
The Niche Is You Stop Niching Down… Build a Perspective
Mar 27, 2026
18:55
In this episode we’ll talk about:
- Why the common advice to “niche down” often limits creators
- The difference between niching and integrating
- How powerful creators operate through a lens rather than a category
- Why perspective creates coherence across different mediums
- What we can learn from Virgil Abloh’s cross-disciplinary work
- How developing your own lens unlocks creative freedom and clarity
- And more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE
WORKSHOPS + MASTERCLASS:
→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play
→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
