The Self-Employed Life

We all strive to provide the best customer service possible. But what if good or even exceptional customer service isn't enough? Excellent customer service is too easy to replicate so it's still hard to stand out. What could be better than serving people? Seeing them. Really seeing them and all that is important to them. Feeling seen, heard and understood are some of the most important feelings we can have. Making customers feel seen will stand out! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

If you want to attract business you must have a story that is interesting. Business owners often miss out on opportunities or cannot close a deal because they didn't make a lasting impression. Many think that it's luck, but it's not. It's important to spend time molding, crafting, and perfecting your story; it can change your future. Success depends on the stories we tell about ourselves and our business. Even as I advanced in my career, I had to reevaluate and craft my story. It was important to differentiate myself from my peers and make a name for myself among other speakers. The benefits are amazing. A strong story resonates with people long after you have left the room. Everyone wants to be attractive to other people; creating a personal account is one of the best ways to do it. To dive deeper into the art of storytelling for business, I've brought on sales keynote speaker and author of "Best Selling Through Storytelling," John Livesay. As a speaker, he shares lessons from his award-winning sales career at Conde Nast. His Tedx Talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. He is also the cofounder CMO of QuantmRE which is a blockchain real estate company. John Livesay describes the methods of creating a great story. To learn how to create a memorable and impactful story for your business, download this episode now. THE INVINCIBLE WARRIOR "When I tell you a car door slammed, did you see it, hear it or feel it?" -John Livesay Highlights - The psychology of storytelling and how it can help your business. Make sure that your client is the hero of your story. We break down the Five Rungs; going from invisible to irresistible. There are four-story genres that will work wonders for your business. How to use the power of story to create a compelling pitch that will close the deal. Guest Contact - John's Website John's Twitter John's Instagram John's Youtube John's Facebook John's Books Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - The Other Wes Moore Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Could it be that we're becoming more positive? That marketing pain and negativity is no longer what people need to see before they seek a solution? It seems so! Or at least negativity is not all they want to see. Find out how to market aspiration and paint a picture of all that's possible! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

A lack of clarity can severely hinder the life of a creative professional. You can have a bunch of daily tasks and plenty of work to do, but without clarity, you don't have a clear idea of why you're doing it and how it will benefit your overall goal strategy. With clarity, you can stay flexible on the path to achieving each goal. Clarity of purpose, clarity of direction, and clarity of identity are vital to business and personal success. Clarity helps you find your foundation and positively reach your desired destination. When we approached our 500th episode, I had to gain new clarity about the direction of the show and how I planned to serve this community moving forward. That re-focus and shift led me to develop a new philosophy which was to help people who needed creative solutions. A mindset that led me to develop 'business with a soul.' To dive deeper into clarity in business, I've brought on author, strategist, business advisor, Founder, and CEO of Deutser Brad Deutser. Brad is the Founder and CEO of Deutser; an innovative consulting firm focused on helping organizations and their leaders achieve clarity to drive business performance, and the Deutser Clarity Institute, a think tank, idea accelerator and innovative learning lab. He is the author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance. To find out how you can stop procrastinating and start creating, download this episode now. THE WARRIOR OF TRUTH "Clarity is not an arrival point." - Brad Deutser Highlights - Define the needs of your organization. Start thinking inside of the box instead of outside of the box. The DOPE process is Direction, Operations, People and Engagement. Positivity as a catalyst for profitability in an organization. The importance of strategic patience. We are not products of our environment; we are products of our expectations. The importance of design on clarity. Guest Contact - Brad's Website Brad's Twitter Brad's Facebook Brad's Book: Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - The Other Wes Moore Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

There are three months left to 2019. So I'm challenging you with a series of things you can do for the remaining three months to change your life. Three daily practices for three months. Three things you're going to start doing for the next three months. And three things you're going to stop doing for the next three months. This combination of threes is practically certain to change your life in just three months! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Procrastination gets in the way of creative professionals in different ways. We can have too many projects that we're working on, jobs that don't feed our bigger goals, and even too many tabs open on our computer. But you're able to get further if you can focus on one goal. If you have to think about what to work on, you'll suffer from decision fatigue which leads to procrastination. I tackle this feeling by "environment shifting." When I was writing my book, for example, I would go to the rooftop pool of my building. By doing certain work at different desks, I give my brain cues to focus in on a project. To dive deeper into honing into our creative purpose without distractions, I've brought on comic book writer, author, and coach Jessica Abel. She is the author of Growing Gills, Out on the Wire, La Perdida, and two textbooks about making comics. Abel's latest work of fiction is the Eisner-nominated Trish Trash: Rollergirl of Mars. She is Chair of the Illustration Program at the Pennsylvania Academy of Fine Arts and lives with her family in Philadelphia. To find out how you can stop procrastinating and start creating, download this episode now. THE WARRIOR OF SELF BELIEF "Dare to be bad." - Jessica Abel Highlights - Claim it to become it. Claiming who you want to become while still being authentic about who you are right now. Dare to be bad means don't be ashamed of where you're at. Procrastination comes out of decision fatigue and fear. Open Loops are when you've made a commitment to take action, and you haven't taken it yet. "Should Monsters" are all the "shoulds" you have in your head. They always come from an external source that you can identify. Convert Self Blame to Self Compassion. Activation Energy is the idea that to make change you need a catalyst. Make the easy things more difficult, and make the difficult easier. Guest Contact - Jessica's Website Jessica's Twitter Jessica's Instagram Jessica's Facebook Jessica's Book: Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life Jessica's Podcast: Out on the Wire Jessica's Worksheet Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - Scarcity: The New Science of Having Less You Need To Treat Yourself Like a Dog James Clear Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

I used to eat out for almost every meal. I rarely cooked, and my body, skin and bank account were suffering. But then, I changed my eating habits because I wanted to look good. As I got older, my mindset shifted; I realized that how I felt was more important than how I looked. Now, my motive isn't how I look or how healthy I am, it's how I can optimize my life. If I can feel better, I'm able to spend more time with kids and be more effective while working. As entrepreneurs, we all need to take control of our health because it has a huge impact on our business. To dive deeper into optimizing our life, I've brought on serial entrepreneur and author David Hauser. David co-founded Grasshopper, which was acquired by Citrix Systems for $170 million, among many others. His book is called Unstoppable: 4 Steps to Transform Your Life. David has questioned conventional wisdom about health to find out what worked for him. To find out how you can approach your health with an entrepreneurial mindset, download this episode now. THE DO IT WARRIOR "Every time I make a decision about food I can empower myself to make the right decision." - David Hauser Highlights - Respect the bed. Sleep is important to your health. Question things you've known to be true because there are motives behind everything. There is a mindset shift between being healthy and optimizing your life. If you want to take one step, stop eating sugar and processed foods. David fasts when he travels. Step One: take an inventory of the areas of improvement. Step Two: take measurements. Step Three: prioritize what can have the highest impact with the lowest effort. Step Four: build a routine. Micro-Optimizations are things like changing your work environment to a standing desk, installing flux on your computer, only using natural light in your office. Guest Contact - David's Website David's Twitter David's Book: Unstoppable: 4 Steps to Transform Your Life David's Instagram David's Facebook Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - The Evolution of Everything Arbonne Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Whether you are transitioning from a corporate job to another field or to becoming an entrepreneur and going out on your own, it's a unique experience. Or perhaps you've been an entrepreneur all along but there's something else you'd like to be doing that's more meaningful to you. Transition has its challenges while also being incredibly exciting. I offer some common experiences and tips to expect as you transition from one thing to another. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us commercially and politically. Even scarier, we often aren't aware of these actions because they are invisible. However, the new data-driven frontier gives us a lot to be excited about as well. Technology used to be available to a select few until it became accessible to the masses. The same thing is happening with marketing data: its abundance is leveling the playing field. As a small business, you can use it to personalize your message to your clients, connect the dots between advertising and purchases, and even create a movement. To dive deeper into harnessing the power of data, I've brought on renowned technologist William Ammerman. He has a master's from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. He currently serves as the Executive Vice President of Digital Media for Engaged Media where he manages digital publishing for a dozen consumer publications. To find your roadmap to our data-driven future, download this episode now. THE CURIOSITY WARRIOR "Machine Learning moves us from prediction to prescription." - William Ammerman Highlights - Fail quickly and fail forward. Data allows you to go from mass communication to mass customization. We now personalize messaging to the user. "Natural language processing" is how we talk to our machines. In the future "psychotechnology" that will learn how to persuade us. The Invisible Brand - as the consumer, we need to recognize that we are being persuaded by an algorithm. AI could help with disease and education in the future. The Digital Oracle is the voice that is speaking on behalf of your business. Guest Contact - William's Website William's Twitter William's Book: The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

A continuation of last week's Talking Stick episode, this week we get more specific on three ways customer's behavior using technology has changed and how we need to adapt. In summary, they want to stay where they are, one size does not fit all, and they want to feel like one in a million. Listen in to understand the strategies you'll need to keep up and be ready for the future. Until it changes again. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn