The Kelly Roach Show

Are you not getting the results you want from your content strategy? When thinking about your content and your business, you need to be thinking about three things; frequency, consistency, and aggressiveness. Besides the obvious differences with corporate and small businesses, larger companies with larger teams have the ability to do a lot with the content they have. That isn't the case with small businesses. So if you *are* a small business owner, know this: it's time to stop worrying about the AMOUNT of content and focus in on the QUALITY of the content. When you focus on too much as a small business owner, the projects can get lost. So focus on just a few things, and do them to perfection. Take a look at the content you're planning to push out this week. Is it: Going out when your audience is online to consume it, or are you using the "post and pray" method? Have you stuck to a consistent schedule so that your audience knows when to expect to see you online? Are you repurposing, resharing, etc. enough to tackle today's short attention span? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You asked, Unstoppable Success Radio has answered! In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know. You asked, What Was It Like Partnering With Your Daughter on LIVE Television? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

It's time to get your brave on! Throw away that nasty four letter word FEAR and take life by the horns. Speech Stylist and Professional Speaker Chantelle knew that she was destined to be a performer. When people hear a speech, they tend to remember to the story rather than the facts. It's all about making impact and spreading the word of courage. Chantelle understood the power of words and how speaking to an audience. She explains these SIMPLE ways that you can get more speaking engagements and build your story not only with the audience but with the host of the event: It's all about the research. If you don't do your homework, you are going to walk in blind. Use this time to filter what type of event you want to go to, who is going to attend and even how far away it is. Use this time to get all the facts BEFORE you make the trip. Build your relationship with the host. This is a networking opportunity so connect with the people who are there. It's always about the long game when it comes to entrepreneurship. Stay awhile after the event, get there early and help set up, or ask how you can promote their book; do something for them! Make the appearance about them! This day all isn't about you, show the host that you want to help promote, sell a program or help sell their book. There are so many ways you can make the event about them out! Speech is a powerful thing. It can change minds and reach so many people. However, without the right approach and cultivated relationship, you might have a hard time even getting your foot in the door. So tell your story and watch FEAR fall away. For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

We look at numbers everyday. We dial them on our phones, we check them to make sure we are going the right speed, and we use them to splurge a little here and there (wink wink). But we need to start looking at them differently. In this episode we are talking about numbers that REALLY matter when it comes to online marketing. Let's be honest, there are numbers flying all over the place. You need to know how to understand the results you get. Good business practices are not always measured in dollars and cents. There are 4 areas you need to focus on when trying to understand your numbers. Build a list! In the online world your list is everything. The people on it are your potential buyers. Building your list every month will create the growth in your business Look at how much revenue you make based on your email community. This number can change but the math is still the same. Once you figure you out how many people you need add a month, you can set REAL goals to see growth. How many leads do you need to gain in order to get a new customer? You need to be thinking about this so you can start making the connection between a lead and a new client Understanding what the lifetime value of your customer! See what a current customer is valued at. Once you know how much to spend on a current client then you will get a better idea for future clients. Looking at the numbers is something every business owner needs to do. It's time to stop running the business with your emotions and running the game with NUMBERS. Now you may need to listen to this episode more than once and take some notes, but that's ok! Like I said before we see numbers all the time, so it's time to pay attention to numbers that REALLY matter! For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You asked, Unstoppable Success Radio has answered! In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know. You asked, How Do I Get the Most Out of My Busiest Days? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

We all have a WHY story behind our dive into entrepreneurship. So what made Emmy Award winning, former NBC anchor Darieth Chisolm change her entire career path in favor of starting her own business? It might be something you relate to: wanting to be fully present in her son's life and be the role model and self-starter that she wanted to be for him. It's no surprise that making such a big change -- especially as a person in the public eye -- can be nerve wracking. Today, Darieth shares her secret sauce to making the change, balancing family and business, and finding fulfillment after what some might consider the "dream" career. Darieth's biggest advice in making the decision to become an entrepreneur: Keep relationships at the top of your list. Relationships keep the world spinning so never stop making them. Utilize workshops or retreats. They make the perfect place to re-share content and on a personal level. Time management! Know your limits when it comes to scheduling. Block things out so you know what you have to do that day and execut. If there's one thing to take away from today's episode, it's this: when your WHY shows up in a big way, follow it smartly and strategically… it will never steer you wrong. Connect with Darieth: @DariethChisolm http://www.dariethchisolm.com For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

There is no 'i' in team. It's the same in sports as it is in business. When you trust and know the team that is standing on the field with you, nothing can go wrong. In business, we call this building your infrastructure. Building the foundation to get your business to the sky. It's about creating a business that will be remembered for generations. In order to do that, we need to be thinking about the next step NOT the next five steps. Think about your business from day one of what you want to accomplish, set a goal. Then build the foundation for that dream. When laying down the foundation you need to be thinking about a few things: You always need to have traffic and leads coming into your business. Without your leads, there is no new income. You need these leads in order to grow and expand your business. List building, list building, and list building. Once you capture your leads, you need to nurture them. People buy based on how much content they consume, so stay on their mind! ...And most importantly! TEAM! TEAM! TEAM! You are not going to be able to be great at everything in your business. Find people who you trust, complement you and allow you to go international! These are the things you need in order to build your business up. In order to have a solid and successful business, you need to build a strong foundation. Don't let money be an excuse not to hire people. Embrace the team building experience and watch your business sore! For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You asked, Unstoppable Success Radio has answered! In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know. You asked, How Can I Embrace the Crazy To Make It Work? For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

It's all about the 'gram! Social media has longevity and some platforms last longer than others. We see it all the time with the ups and downs of Twitter, Vine, and Facebook. The next big social platform on the rise? INSTAGRAM! Instagram is growing and we are seeing almost everyone turn to it for not only personal but also business. In this episode we are talking Intagram expert, Jasmine Star! She is law school dropout who followed her dreams to start her own photography business. Over the years, she has also mastered the world of Instagram. Jasmine knows from experience, that getting it right the first time will almost never happen. It takes time on figuring out what your audience likes. Try, try, and try again and figure out what works for you. Once you figure this out, you will "go viral"! Getting the perfect photo with the right caption will give your Instagram the attention it deserves. When starting your Instagram, remember that it takes time and a bit of organization. Get that down, and your process will be much easier. Other considerations: Plan your week in advance! Look to see what you have in store for the week ahead and plan your posts based on what you are doing. There is value in planning out your content ahead of time. Create content that sparks interest. Share how-to's, guides, or training anything that is shareable content. When you create content that can be shared, it makes it easier for people to share and spread the word about your business Add hashtags to your photos. Hashtags is one of the only things that people can search on Instagram, so add them to all your photos. Make sure they are relevant to your picture and get them in front of your profile! Make Instagram part of your daily routine. Add it to all the other social media you have going on and watch it take off. If you show up, people will care about what you are putting out there. There are millions of people on Instagram, get them engaged in what you are putting out there! Love yourself, love your Instagram. Mentioned in this episode: Jasmine just launched a new program called www.mysocialcurator.com . In this program Jasmine will send you 15 photos and 15 captions that you can use on Instagram! This is perfect for people who may need a quick idea or something to post for a day on your Instagram. Connect with Jasmine: Instagram: @jasminestar Twitter: @jasminestar http://jasminestar.com For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

"Distraction is the ultimate dream killer" Think back to what you did today. Was part of that day spent looking at a screen? I think most of us would answer a big YES. We are all guilty of it. We look at screens for so many things; business, checking emails, looking at family pictures on Facebook... but how productive are we when we look at the bright screen? If we are always looking down it can be hard to appreciate the things we have right in front of you. Let yourself slow down enough to think clearly and see the bigger picture. See your life and business from a fresh set of eyes and solve the problems in front of you instead of making new ones. It's time to take your life back! I have a challenge for you this week: Take time and go to the park, go to a coffee shop or look out onto the water. Find a place that is technology-free and do some work there. Bring a notebook and pen (yes, I said it a notebook and pen) and do business without technology getting in the way. You can be more productive when you become one with nature and allow your brain to solve problems without a screen in the way. For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive