Tech, Innovation & Society - The Creative Process: Technology, AI, Software, Future, Economy, Science, Engineering & Robotics Interviews

"Scott [aka Kid Cudi] sees music in color, so what the visuals of music meant to him. So he wanted to create a new experience and that alongside Kenya Barris and ideating what it could be led to Entergalactic, which essentially Scott wrote an original album, which is his 10th Studio album, and pieced those songs in before the creation of this love story, which runs 90 minutes from start to finish, and essentially the two parts exist simultaneously. So you've got the album on its own, and then you've got the event, which allows you to hear beats of each piece of music in all of these key beats of Jabari (Scott's character) and Meadow’s (Jessica Williams' character) love story. Scott had tweeted out that Entergalactic was the greatest piece he's ever created. This is the thing he's most proud of. Scott feels that this was an opportunity to create that new moment for his audience where they're going to get to experience something that they'd never had the opportunity to before because it feels so new.""Scott lives in between the notes. So the things that you would expect, he lives right in the center, which is why his music is so interesting. The nuance and creativity of his choices is so indicative of the way that he hears sound."Karina Manashil is the President of Mad Solar Productions. She began her career in the mailroom at WME (William Morris Endeavor) where she became a talent agent. She represented notable clients including Scott Mescudi, known by his stage name, Kid Cudi, and built her career taking talent into new arenas. In 2020, she partnered with Mescudi and Dennis Cummings to launch Mad Solar, which is backed by BRON Studios. Manashil then went on to Executive Produce SXSW fan-favorite X and its sequel, Pearl, directed by Ti West. Manashil is an Executive Producer on the Netflix animated series Entergalactic directed by Fletcher Moules. Entergalactic was created by Kid Cudi and features voiceover from Jessica Williams and Timothée Chalamet. It was released alongside its album of the same name from Kid Cudi on September 30th. Manashil is a native of Los Angeles and graduated from Chapman University with a BFA in Film Production.Manashil www.imdb.com/name/nm3556462/?ref_=nv_sr_srsg_0 www.kidcudi.comMad Solar https://www.imdb.com/search/title/?companies=co0831164 Entergalactic www.netflix.com/title/81053303Pearl www.imdb.com/title/tt18925334/X www.imdb.com/title/tt13560574/?ref_=tt_trv_trvwww.creativeprocess.infowww.oneplanetpodcast.org

Karina Manashil is the President of Mad Solar Productions. She began her career in the mailroom at WME (William Morris Endeavor) where she became a talent agent. She represented notable clients including Scott Mescudi, known by his stage name, Kid Cudi, and built her career taking talent into new arenas.In 2020, she partnered with Mescudi and Dennis Cummings to launch Mad Solar, which is backed by BRON Studios. Manashil then went on to Executive Produce SXSW fan-favorite X and its sequel, Pearl, directed by Ti West. Manashil is an Executive Producer on the Netflix animated series Entergalactic directed by Fletcher Moules. Entergalactic was created by Kid Cudi and features voiceover from Jessica Williams and Timothée Chalamet. It was released alongside its album of the same name from Kid Cudi on September 30th.Manashil is a native of Los Angeles and graduated from Chapman University with a BFA in Film Production."Scott [aka Kid Cudi] sees music in color, so what the visuals of music meant to him. So he wanted to create a new experience and that alongside Kenya Barris and ideating what it could be led to Entergalactic, which essentially Scott wrote an original album, which is his 10th Studio album, and pieced those songs in before the creation of this love story, which runs 90 minutes from start to finish, and essentially the two parts exist simultaneously. So you've got the album on its own, and then you've got the event, which allows you to hear beats of each piece of music in all of these key beats of Jabari (Scott's character) and Meadow’s (Jessica Williams' character) love story. Scott had tweeted out that Entergalactic was the greatest piece he's ever created. This is the thing he's most proud of. Scott feels that this was an opportunity to create that new moment for his audience where they're going to get to experience something that they'd never had the opportunity to before because it feels so new.""Scott lives in between the notes. So the things that you would expect, he lives right in the center, which is why his music is so interesting. The nuance and creativity of his choices is so indicative of the way that he hears sound."Manashil www.imdb.com/name/nm3556462/?ref_=nv_sr_srsg_0 www.kidcudi.comMad Solar https://www.imdb.com/search/title/?companies=co0831164 Entergalactic www.netflix.com/title/81053303Pearl www.imdb.com/title/tt18925334/X www.imdb.com/title/tt13560574/?ref_=tt_trv_trvwww.creativeprocess.infowww.oneplanetpodcast.org

"I remember in the early 2000s, we had so much hope for the internet that it was going to democratize the distribution of music, especially when file sharing started. We said, Oh, wow. This is great. At that time, there were five major record companies, and then they conspired with MTV to give MTV all this free, big production content, and you couldn't really sell a lot of records unless you were on MTV. And unless you had this big budget for this video. And it started, artists were exploited from the beginning of radio. So I thought, Oh wow, now we're going to have file sharing, and we have the internet, and there's going to be all this information. This is going to transform the world. We're going to have this incredible end of poverty. And instead, we get Fascism. We get Bolsonaro, and it's really scary. On the other hand, listening to some of your podcasts - which I've been doing a lot recently - it's really pushed me to try to be optimistic because the pessimism is very oppressive. It makes me not want to work. So I'm really pushing myself to be consciously optimistic."Lee Jaffe, a cross-disciplinary visual artist, musician, and poet, took photos of his friend, Jean-Michel Basquiat, when they traveled abroad in 1983. As a photographer, Jaffe had a connection to Basquiat, and their time spent together resulted in an archive of imagery that captured one of the art world’s true legends through an unfiltered and authentic lens. “For me, watching him [Jean-Michel] paint reminded me of the times I would sit and play harmonica while Bob Marley, with his acoustic guitar, would be writing songs that were eventually to become classics,” Jaffe says. “With Jean and Bob, it seemed like they were channeling inspiration coming from an otherworldly place.”Basquiat and Jaffe connected over reggae music. It was the early 1980s in New York. Jaffe had been a member of Bob Marley’s band, producer on Peter Tosh’s first solo album.  and collaborated with art world figures Helio Oiticica, Gordon Matta Clark, and Vito Acconci. Jaffe is the author of Jean-Michel Basquiat: Crossroads.www.leejaffe.comwww.rizzoliusa.com/book/9780847871841/www.creativeprocess.infowww.oneplanetpodcast.org

Lee Jaffe, a cross-disciplinary visual artist, musician, and poet, took photos of his friend, Jean-Michel Basquiat, when they traveled abroad in 1983. As a photographer, Jaffe had a connection to Basquiat, and their time spent together resulted in an archive of imagery that captured one of the art world’s true legends through an unfiltered and authentic lens. “For me, watching him [Jean-Michel] paint reminded me of the times I would sit and play harmonica while Bob Marley, with his acoustic guitar, would be writing songs that were eventually to become classics,” Jaffe says. “With Jean and Bob, it seemed like they were channeling inspiration coming from an otherworldly place.”Basquiat and Jaffe connected over reggae music. It was the early 1980s in New York. Jaffe had been a member of Bob Marley’s band, producer on Peter Tosh’s first solo album.  and collaborated with art world figures Helio Oiticica, Gordon Matta Clark, and Vito Acconci. Jaffe is the author of Jean-Michel Basquiat: Crossroads."I remember in the early 2000s, we had so much hope for the internet that it was going to democratize the distribution of music, especially when file sharing started. We said, Oh, wow. This is great. At that time, there were five major record companies, and then they conspired with MTV to give MTV all this free, big production content, and you couldn't really sell a lot of records unless you were on MTV. And unless you had this big budget for this video. And it started, artists were exploited from the beginning of radio. So I thought, Oh wow, now we're going to have file sharing, and we have the internet, and there's going to be all this information. This is going to transform the world. We're going to have this incredible end of poverty. And instead, we get Fascism. We get Bolsonaro, and it's really scary. On the other hand, listening to some of your podcasts - which I've been doing a lot recently - it's really pushed me to try to be optimistic because the pessimism is very oppressive. It makes me not want to work. So I'm really pushing myself to be consciously optimistic."www.leejaffe.comwww.rizzoliusa.com/book/9780847871841/www.creativeprocess.infowww.oneplanetpodcast.orgPhoto credit: Paige Powell, Lee Jaffe and Jean-Michel Basquiat recording the installation of “Inverted Oak” : Carmel, New York

"I admit to being just a dyed-in-the-wool kind of techno-optimist. I don't know why that is, but I'm just very hopeful and optimistic about the future. And I know people are scared of like superintelligence taking over and everything. I just don't think that we're close to anything like that yet. It's not impossible, and it's something that I think we should take very seriously, but I really see AI as being this incredibly powerful, wonderful thing that is going to unlock incredible huge amounts of economic value. Maybe an optimist bordering on idealistic, but I kind of believe in this idea of abundance. And the idea of abundance is we sort of have this zero-sum perspective about economic activity, where if some people have a lot of wealth, other people can't.But if you look at the size of the world economy – and you can actually go on Wikipedia and look at estimations of this going back to something like 2000 BC – the size of the economy in terms of economic activity is an exponential function, and it's like a perfect exponential function.What exponential function means, as opposed to a linear function, it grows in a percentage basis, not an absolute way over time, which means that to double from one to two is going to take a certain amount of time, but then the same amount of time, not to go from two to three, but to go much higher.The problem is not actually the generation of economic activity. It's allocation of that activity. And I really believe we're on the cusp of that. And AI is one big reason because if you can get rid of a lot of labor, of drudgery, and jobs that people don't want to do, and you can run a factory with a bunch of robots where people don't have to intervene that makes food or makes products or extracts resources...you can unlock a huge amount of economic activity. So, that has the potential, I think, to usher in an era of great abundance."Philip Fernbach is an Associate Professor of Marketing and Co-Director of the Center for Research on Consumer Financial Decision Making at the University of Colorado, Boulder, Leeds School of Business. He’s published widely in the top journals in cognitive science, consumer research and marketing, and received the ACR Early Career Award for Contributions to Consumer Research. He’s co-author with Steve Sloman of The Knowledge Illusion: Why We Never Think Alone, which was chosen as a New York Times Editor’s Pick. He’s also written for NYTimes, Harvard Business Review, and his research has been featured in the Wall Street Journal, The Washinton Post, National Public Radio, and the BBC. He received his Ph.D. in cognitive science from the Department of Cognitive, Linguistic and Psychological Sciences at Brown and his undergraduate degree in Philosophy from Williams College. He teaches data analytics and behavioral science to undergraduate and Masters students.www.colorado.edu/business/www.philipfernbach.comThe Knowledge Illusionwww.creativeprocess.infowww.oneplanetpodcast.org

Philip Fernbach is an Associate Professor of Marketing and Co-Director of the Center for Research on Consumer Financial Decision Making at the University of Colorado, Boulder, Leeds School of Business. He’s published widely in the top journals in cognitive science, consumer research and marketing, and received the ACR Early Career Award for Contributions to Consumer Research. He’s co-author with Steve Sloman of The Knowledge Illusion: Why We Never Think Alone, which was chosen as a New York Times Editor’s Pick. He’s also written for NYTimes, Harvard Business Review, and his research has been featured in the Wall Street Journal, The Washinton Post, National Public Radio, and the BBC. He received his Ph.D. in cognitive science from the Department of Cognitive, Linguistic and Psychological Sciences at Brown and his undergraduate degree in Philosophy from Williams College. He teaches data analytics and behavioral science to undergraduate and Masters students."I admit to being just a dyed-in-the-wool kind of techno-optimist. I don't know why that is, but I'm just very hopeful and optimistic about the future. And I know people are scared of like superintelligence taking over and everything. I just don't think that we're close to anything like that yet. It's not impossible, and it's something that I think we should take very seriously, but I really see AI as being this incredibly powerful, wonderful thing that is going to unlock incredible huge amounts of economic value. Maybe an optimist bordering on idealistic, but I kind of believe in this idea of abundance. And the idea of abundance is we sort of have this zero-sum perspective about economic activity, where if some people have a lot of wealth, other people can't.But if you look at the size of the world economy – and you can actually go on Wikipedia and look at estimations of this going back to something like 2000 BC – the size of the economy in terms of economic activity is an exponential function, and it's like a perfect exponential function.What exponential function means, as opposed to a linear function, it grows in a percentage basis, not an absolute way over time, which means that to double from one to two is going to take a certain amount of time, but then the same amount of time, not to go from two to three, but to go much higher.The problem is not actually the generation of economic activity. It's allocation of that activity. And I really believe we're on the cusp of that. And AI is one big reason because if you can get rid of a lot of labor, of drudgery, and jobs that people don't want to do, and you can run a factory with a bunch of robots where people don't have to intervene that makes food or makes products or extracts resources...you can unlock a huge amount of economic activity. So, that has the potential, I think, to usher in an era of great abundance."www.colorado.edu/business/www.philipfernbach.comThe Knowledge Illusionwww.creativeprocess.infowww.oneplanetpodcast.org

"For a very long time, the tech industry was publishing their numbers year after year, and the numbers stayed very much the same. And they were throwing their hands in the air and saying, 'Well, okay, we are measuring. We are publishing the numbers, numbers look bad. There's nothing we can do about it.' So there was transparency, but there was not the accountability of yes, there is something we can do about those numbers. It might take longer, and the progress might not be as fast as we can do, but there is something we can do about it. And here is the place we would start. But when the stakeholders start to have a voice then that accountability is created for organizations to move from intention to action and from action to impact."Aniela Unguresan is Co-founder of EDGE Certification, the leading global assessment methodology and business certification standard for gender equality. Launched at the Annual Meeting of the World Economic Forum in 2011, EDGE Certification measures where organizations stand in terms of gender balance across their pipeline, pay equity, and effectiveness of policies and practices to ensure equitable career flows, as well as the inclusiveness of their culture. EDGE Certification has been designed to help companies not only to create an optimal workplace for women and men, but also to benefit from it. EDGE stands for Economic Dividends for Gender Equality and is distinguished by its rigor and focus on business impact. Their customer base consists of 200 large organizations in 50 countries across five continents, representing 30 different industries.Prior to co-founding EDGE Certified Foundation, Aniela acquired extensive professional experience as a consultant with Arthur Andersen and Andersen Consulting, as a trader and project manager with TXU Europe and SIG Geneva, and as the CEO of CT Technologies.https://edge-cert.orgwww.creativeprocess.infowww.oneplanetpodcast.org

Aniela Unguresan is Co-founder of EDGE Certification, the leading global assessment methodology and business certification standard for gender equality. Launched at the Annual Meeting of the World Economic Forum in 2011, EDGE Certification measures where organizations stand in terms of gender balance across their pipeline, pay equity, and effectiveness of policies and practices to ensure equitable career flows, as well as the inclusiveness of their culture. EDGE Certification has been designed to help companies not only to create an optimal workplace for women and men, but also to benefit from it. EDGE stands for Economic Dividends for Gender Equality and is distinguished by its rigor and focus on business impact. Their customer base consists of 200 large organizations in 50 countries across five continents, representing 30 different industries.Prior to co-founding EDGE Certified Foundation, Aniela acquired extensive professional experience as a consultant with Arthur Andersen and Andersen Consulting, as a trader and project manager with TXU Europe and SIG Geneva, and as the CEO of CT Technologies."For a very long time, the tech industry was publishing their numbers year after year, and the numbers stayed very much the same. And they were throwing their hands in the air and saying, 'Well, okay, we are measuring. We are publishing the numbers, numbers look bad. There's nothing we can do about it.' So there was transparency, but there was not the accountability of yes, there is something we can do about those numbers. It might take longer, and the progress might not be as fast as we can do, but there is something we can do about it. And here is the place we would start. But when the stakeholders start to have a voice then that accountability is created for organizations to move from intention to action and from action to impact."https://edge-cert.orgwww.creativeprocess.infowww.oneplanetpodcast.org

"The field of synthetic biology, which is known by some as extreme genetic engineering – that's a name mostly used by people who don't like it - amounts to a set of tools that humans have developed to be able to very precisely and accurately change the genetic code, the DNA of living organisms in order to get those organisms to do things that humans want. So the applications in medicine are predominantly devoted to trying to make us healthier people, and they range from some really exciting work on tumor biology to work on the microbiome, which is all of the thousands and tens of thousands of species that live on our lips, our mouths, our guts, our skin. And in agriculture, it's primarily directed at crop genetics, trying to improve the productivity of crops, the nutritional value of crops, the ability of crops to respond to climate change, and a whole variety of other things. Some people may have heard of one of these tools called CRISPR used to very precisely alter the sequences of DNA.This book that Bill and I wrote is about the impending intersection between synthetic biology and the field of nature conservation, not an examination of the technologies per se, but an examination of the way that we are going to end up needing to think about the intersection between our ability to change DNA, and what it means to be natural, and what it means to conserve things and whether or not we want to conserve things that we have altered."Kent H. Redford is a conservation practitioner and Principal at Archipelago Consulting established in 2012 and based in Portland, Maine, USA. Archipelago Consulting was designed to help individuals and organizations improve their practice of conservation. Prior to Archipelago Consulting Kent spent 10 years on the faculty of University of Florida and 19 years in conservation NGOs with five years as Director of The Nature Conservancy’s Parks in Peril program and 14 years as Vice President for Conservation Science and Strategy at the Wildlife Conservation Society. For six years he was Chair of IUCN’s Task Force on Synthetic Biology and Biodiversity Conservation. In June 2021 Yale University Press published Kent’s book with W.M. Adams: Strange Natures. Conservation in the Era of Synthetic Biology.https://yalebooks.yale.edu/book/9780300230970/strange-natures/ https://archipelagoconsulting.comwww.oneplanetpodcast.orgwww.creativeprocess.info

Kent H. Redford is a conservation practitioner and Principal at Archipelago Consulting established in 2012 and based in Portland, Maine, USA. Archipelago Consulting was designed to help individuals and organizations improve their practice of conservation. Prior to Archipelago Consulting Kent spent 10 years on the faculty of University of Florida and 19 years in conservation NGOs with five years as Director of The Nature Conservancy’s Parks in Peril program and 14 years as Vice President for Conservation Science and Strategy at the Wildlife Conservation Society. For six years he was Chair of IUCN’s Task Force on Synthetic Biology and Biodiversity Conservation. In June 2021 Yale University Press published Kent’s book with W.M. Adams: Strange Natures. Conservation in the Era of Synthetic Biology."The field of synthetic biology, which is known by some as extreme genetic engineering – that's a name mostly used by people who don't like it - amounts to a set of tools that humans have developed to be able to very precisely and accurately change the genetic code, the DNA of living organisms in order to get those organisms to do things that humans want. So the applications in medicine are predominantly devoted to trying to make us healthier people, and they range from some really exciting work on tumor biology to work on the microbiome, which is all of the thousands and tens of thousands of species that live on our lips, our mouths, our guts, our skin. And in agriculture, it's primarily directed at crop genetics, trying to improve the productivity of crops, the nutritional value of crops, the ability of crops to respond to climate change, and a whole variety of other things. Some people may have heard of one of these tools called CRISPR used to very precisely alter the sequences of DNA.This book that Bill and I wrote is about the impending intersection between synthetic biology and the field of nature conservation, not an examination of the technologies per se, but an examination of the way that we are going to end up needing to think about the intersection between our ability to change DNA, and what it means to be natural, and what it means to conserve things and whether or not we want to conserve things that we have altered."https://yalebooks.yale.edu/book/9780300230970/strange-natures/ https://archipelagoconsulting.comwww.oneplanetpodcast.orgwww.creativeprocess.info