Marketing School - Digital Marketing and Online Marketing Tips

Creative Ways to Use ChatGPT for Marketing: The hosts discuss the implications and benefits of using ChatGPT in marketing. They explore how it can help communicate with customers and boost conversions. They provide examples of using ChatGPT to create outlines, scripts, and landing pages. They also predict future monetization possibilities for ChatGPT. Don't forget to rate, review, and subscribe!

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That’s it for today! Don’t forget to rate, review and subscribe! [03:25] A reminder to sign up for Leveling Up Founders online.  [03:38] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating your content so that your rankings don’t slip. [03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn’t increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitation to join us in Miami for Leveling Up Founders. [03:52] That’s it for today! Don’t forget to rate, review and subscribe! [03:59] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what Disney+’s strategy tells us as marketers. [00:30] Disney+’s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don’t like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shouldn’t be afraid to show ads or monetize using them. [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:42] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest’s predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them. [03:47] How this information can be helpful to you. [04:06] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pinterest Predicts  Google's Year in Search   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don’t take action the first time. [02:36] How the same content may hit differently depending on the stage that you’re in. [03:41] The importance of getting the fundamentals right. [03:59] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Biggest Problem With AI Content. [00:33] How Neil’s team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That’s it for today! [04:24] Go to https://marketingschool.io/ for more resources!  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro GPT-2 Output Detector Demo  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That’s it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Hubspot Hubspot Podcast Network The Hustle GPT-2 Output Detector Demo  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That’s it for today! [04:19] Go to https://marketingschool.io/ for more resources!  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Nomad Capitalist  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.