Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Mar 5, 2023 • 8min
Why We Use the Color Orange On Our Website
Discover why the hosts of the podcast show chose the color orange for their website and how it improved their conversions. They discuss the importance of making elements stand out on websites, specifically focusing on buttons and calls-to-action. They share anecdotes and examples to emphasize the significance of design choices for increased clicks and conversions.
Mar 4, 2023 • 7min
What We Think About 'Dark Social'
"Dark social" refers to the social sharing of content that goes beyond web analytics programs, making tracking and measuring its impact challenging. With stricter privacy laws, adapting to dark social becomes essential for marketers. The podcast delves into the concept, discusses its pervasiveness, and offers insights on how to navigate this trend.
Mar 3, 2023 • 8min
The Easiest Ways to Hire the Best Marketers in 2023
Learn how to hire the best marketers in 2023 by utilizing shortcuts and approaching successful competitors. Discover the benefits of hiring candidates with multiple promotions and the best ways to reach out to them. Gain insights into building a network of great marketers through referrals and personal connections. The hosts emphasize the importance of hiring exceptional individuals over focusing solely on tactics and strategies. Explore effective strategies for hiring top marketers, such as leveraging professional networks and offering referral fees.
Mar 2, 2023 • 10min
Where to Learn Marketing in 2023
Learn about the best resources to improve your marketing skills in 2023, including newsletters like Stacked Marketer and Demand Curve. Discover strategies such as experimenting with your own website, watching YouTube channels for up-to-date tactics, and gaining experience through agency work. Hear valuable lessons from getting your website torched and why shortcuts don't work.
Mar 1, 2023 • 8min
What Twitter’s Recent Decisions Can Teach You About Marketing
Twitter's recent decisions teach us about ethics in business, platform risk, and the importance of incentives in marketing. Elon Musk's marketing skills are also discussed.
Feb 28, 2023 • 8min
Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds
Companies are more focused on hiring CMOs with performance-marketing backgrounds due to the digital age. Survey results reveal marketers' allocation of 2023 budgets. Companies aim for profitable ads and a balance between brand and performance. Measuring everything in marketing is imperative. Stay updated with the podcast's weekly newsletter!
Feb 27, 2023 • 7min
Twitter Ad Spend Went Down 46% - Is Twitter Dead?
In this podcast, the hosts discuss the decline in Twitter's ad spend by 46% and whether the platform is dying. They explore the reasons behind the decrease, speculate on Elon Musk's role, and explain why they believe Twitter will survive. They also draw parallels between the Facebook boycott and the future of Twitter.
Feb 26, 2023 • 7min
Why Contractors Are Actually 4x More Loyal Than Full-Time Employees
The podcast explores why contractors may be 4x more loyal than full-time employees, discussing the pros and cons of each. They highlight the loyalty of contractors in different countries, sharing the example of a loyal designer. The cost differences between hiring contractors and employees are unpacked. The hosts delve into talent retention and discuss the healthy aspect of employee turnover or churn.
Feb 25, 2023 • 8min
Why Creativity Isn't As Effective Remotely
Creativity suffers in remote work due to fewer collaborations and spontaneous interactions. Disney is encouraging employees to come back to the office for enhanced creativity. Returning to the office facilitates collaboration and builds stronger relationships. Bob Iger's approach to in-person work is worth considering.
Feb 24, 2023 • 11min
7 Habits Of Highly Effective SEOs
The podcast discusses the seven habits of highly effective SEOs, including content upgrades versus creating new content, prioritizing data and analytics, the importance of collaboration, creativity in SEO, adhering to Google's guidelines, talking to customers, leveraging trends, and the cautious use of AI tools.
