Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Mar 14, 2023 • 8min
Why AI Is Overhyped For Marketers Right Now
AI is currently overhyped for marketers. Businesses are investing in AI, but its use in marketing is exaggerated. AI chat tools have limitations and potential legal issues. Despite this, it's still worth using these tools, but manage your expectations.
Mar 13, 2023 • 10min
How SVB's Downfall Was Caused By Marketing
Discover how a simple newsletter led to the collapse of Silicon Valley Bank, exploring the doubts surrounding their leverage claim and the impact of marketing. The lack of transparent communication caused panic among customers, emphasizing the importance of clear communication. It discusses the potential downfall of Silicon Valley Bank and the significance of building trust with customers.
Mar 12, 2023 • 8min
How to Create a Marketing Moat Around Your Business
Learn how to create a marketing moat around your business and build trust with your audience. Explore the role of marketing and media in establishing customer trust. Discover strategies for creating excitement around your brand beyond a quality product. Explore examples of brands that differentiate themselves in unique ways.
Mar 11, 2023 • 7min
Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen
The podcast discusses the fallout of Silicon Valley Bank, including its potential impact on startups, the government's intervention to protect depositors, and speculation on the ripple effect and government response. They also explore the recent drop in Bitcoin and stocks, conspiracy theories about government takeovers, and the importance of restoring trust in the banking system.
Mar 11, 2023 • 7min
How Viable Are Partnerships as a Growth Channel?
Partnerships as a growth channel in marketing are discussed, emphasizing its benefits and the time and energy required to build a partnerships team. The podcast provides examples of effective partnerships and offers strategies for approaching partnerships and leveraging them creatively.
Mar 10, 2023 • 8min
What to Do When You’re Feeling Content Burnout
Learn how to avoid content burnout by creating content around your passions, taking breaks, and delegating tasks. The speakers discuss their experiences with content burnout and strategies for overcoming it, including finding a personal style and adding creative flair to pre-prepared content. They also emphasize the importance of having systems and teams in place to support you.
Mar 9, 2023 • 9min
How To Use Pillar Content to 10x Your Output in 2023
Learn how to use pillar content to amplify your reach and make the most out of each recording session. Discover the significance of repurposing content to boost output and reach. Find out how leveraging various social networks can maximize exposure. Hear about the different approaches to being on camera and creating content.
Mar 8, 2023 • 9min
How To Prevent Churn
The hosts discuss strategies for preventing churn by collecting customer feedback and using sales intelligence tools. They also explore the importance of qualitative feedback and discuss strategies like annual billing, PayPal integration, and temporary charges during free trials to improve payment success rates.
Mar 7, 2023 • 7min
When Is It Acceptable To Have Churn?
Learn about the concept of churn in business and when it is acceptable to have high churn. Discover strategies to reduce churn rates and improve customer retention. This chapter explores the concept of churn and provides examples of successful companies that have experienced churn. It discusses acceptable situations for having churn and highlights the significance of team alignment and communication in addressing churn.
Mar 6, 2023 • 8min
5 AI Marketing Tools To Check Out for 2023
Discover five interesting AI marketing tools for 2023, including Magic Thumbnails, Frase, Jasper, Seventh Sense, and Ad Creative. These tools will help you generate visual content, improve your content creation process, enhance email open rates, and create ads quickly. Bonus recommendations include SEO.ai and Optimove for SEO-enhanced content creation. Don't forget to check out their newsletter and website for more information.
