Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Dec 20, 2023 • 7min
$3.4B Thrasio Goes Bankrupt - What You Can Learn
Thrasio, a $3.4B aggregator buying Amazon businesses, recently went bankrupt. We discuss the risks of relying on one formula or platform, the importance of being cautious when scaling a business, and the negative consequences of unnecessary funding. Avoid getting too aggressive and always think things through.
Dec 20, 2023 • 7min
Performance marketing is NOT an investment. THIS is.
Should performance marketing be considered an investment? Airbnb CEO's decision to focus on building a great product instead of performance marketing. Paid ads are not long-term investments, but they can still benefit a business. Diversifying marketing channels is crucial. Paid ads are an arbitrage opportunity.
Dec 20, 2023 • 8min
This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
The podcast discusses the importance of prioritizing warm leads in sales development and engaging with them first. They highlight the need for personalized outreach instead of generic messages. The changes in email marketing and the importance of adapting marketing strategies are also discussed. A tool called Gong for lead engagement and account-based marketing is introduced. The podcast emphasizes the significance of adaptation and taking an omnichannel approach to marketing.
4 snips
Dec 15, 2023 • 7min
How Google and Meta Are Using AI To Make Ads Easier For You
Google and Meta are using AI to simplify advertising with tools like Performance Max and Advantage Plus. They generate image variations, optimize ads based on machine learning, and focus on unique images and headlines. Embracing AI is crucial for future marketing success.
Dec 14, 2023 • 27min
How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss shares his success on YouTube without advertising bans. The value of long-form content and its ability to build trust. Mark Moss's strategy for creating engaging hooks. Transitioning to evergreen content and remote work. The future of marketing is a combination of earning and buying an audience. The power of personal branding and storytelling. Utilizing different platforms for different touch points.
Dec 13, 2023 • 7min
How We're Changing Up Marketing School in 2024
The hosts discuss the evolution of their podcast, from short daily episodes to longer ones. They plan to bring on guests and provide actionable insights to help their audience grow their businesses and careers faster. They emphasize the importance of adapting and improving in content creation. Collaboration and cross-pollination are essential for podcast growth. Don't forget to rate, review, and subscribe!
Dec 12, 2023 • 7min
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
Reddit's organic traffic increased from 69M to 200M visits per month due to user-generated content and the voting system. Google values firsthand experience and expertise. Content creators should focus on experience, expertise, authority, and trust to improve rankings. Marketers should think creatively and demonstrate double EAT for SEO success.
Dec 11, 2023 • 7min
Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
Guest Steven Bartlett, an entrepreneur and YouTuber, shares his process that consistently generates millions of views per video. They discuss Bartlett's content strategy, his testing process for thumbnails and headlines, and his initial investment in driving views through sponsorships and paid ads. The podcast also explores building brand affinity and compares Bartlett's approach to other podcasters.
Dec 10, 2023 • 7min
Why You Don't Have an Audience
This podcast discusses why many people struggle to build an audience and offers tips on overcoming this challenge. They emphasize the importance of creating unique and fresh content, the need for consistency and experimentation, and the value of sharing personal journeys and experiences. Building an audience requires uniqueness, expertise, and a willingness to try new things.
Dec 9, 2023 • 7min
This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
Sam Sulek, a YouTuber with 2.3M subscribers in 1 year, defies conventional wisdom with daily, long-form workout videos. His authenticity and relatability are keys to his success. The podcast explores strategies for growing a YouTube channel and highlights the importance of starting and persevering.
