Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Jan 1, 2024 • 16min
AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
Airbnb and Ollipop share their success stories on ditching paid ads and embracing creator partnerships and organic content on platforms like TikTok. The declining click-through rates in search results are explored, with the importance of unconventional approaches emphasized. The notion of "parasite SEO" is debunked, and the significance of long-term strategies is stressed. The episode concludes with a discussion about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.
16 snips
Dec 29, 2023 • 17min
Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
The hosts discuss their new podcast format and the possibility of featuring guest speakers. They explore the benefits of longer episodes for better listener retention. They conduct experiments on Twitter engagement and analyze the impact of longer video hooks on YouTube. The emergence of creator operators and the value of their operating experience in content creation are highlighted.
6 snips
Dec 28, 2023 • 16min
Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
Elon Musk discusses the impact of Google's AI tool on news publishers and the importance of diversifying traffic sources. They compare different AI platforms like Grok, Chat GPT, and Bard. They delve into identity layering and contextual marketing with AI. They caution against relying on too many AI tools and suggest focusing on major platforms like Chat GPT and Bard for optimal results.
10 snips
Dec 27, 2023 • 18min
Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
The podcast discusses the risks of using AI-generated content for big brands, the changing landscape of advertising, and the importance of conveying value to clients. They also explore the significance of building a brand in SEO and analyze North Face's marketing strategy.
4 snips
Dec 26, 2023 • 17min
The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
The podcast discusses the effectiveness of long-form content in generating backlinks, the concept of 'brandformance' and using social media engagement for conversions. They explore the impact of personal and corporate branding on revenue, highlighting the importance of both. They also delve into the concept of an 'identity layer' for de-anonymizing website visitors and engaging with them on platforms like LinkedIn.
Dec 25, 2023 • 17min
You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
Topics discussed include: best social media platforms for advertising, revenue breakdown from paid social channels, maximizing return on ad spend on different social channels, resurgence of direct mail as a marketing strategy, effectiveness of Facebook and Instagram lead ads, changing landscape of content creation towards shorter and more visual content.
6 snips
Dec 22, 2023 • 17min
AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
The podcast discusses using Twitter engagement to determine successful content, the benefits of marketing coaches, the effectiveness of text-based content on LinkedIn, and the potential of AI-assisted content creation. They also mention A/B testing video versus text content on LinkedIn. The hosts invite feedback and encourage listeners to rate, review, and subscribe to the podcast.
Dec 21, 2023 • 30min
What Vivan Tu is Doing to Make $25 Million in 10 years
Vivian Tu, also known as 'your rich BFF,' shares insights on personal finance and wealth-building, focusing on increasing earning power. She discusses her journey from Wall Street to successful salesperson, tax-saving strategies, and investing in index-tracking ETFs. They also talk about women investing and being flexible in partnership roles. Vivian's goal is to help people achieve financial independence and create a better future.
Dec 20, 2023 • 19min
Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)
The podcast discusses the release of Gemini, a powerful AI model surpassing GPT-4, and its potential impact on search engines and content creation. It explores the competition between ChatGPT and Bard, the implications of Gemini in real-time translations and scientific insights. The podcast also highlights the importance of human intervention in AI-generated content and discusses the recent AI scandal at Sports Illustrated.
7 snips
Dec 20, 2023 • 7min
How To Get Massive Reach on LinkedIn in 2024
Long-form text posts perform better than videos on LinkedIn in 2024. Engaging with comments on LinkedIn posts increases reach and engagement. Using a hook in the posts increases click-throughs. Repurposing content for LinkedIn is effective.
