Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Jun 20, 2024 • 21min
2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
Exploring 2024 bankruptcies as an economic indicator, discussing inclusivity in beauty pageants with plus-sized and trans beauty queens, and unraveling the best marketing strategy on Instagram. Dive into economic challenges, consumer debt, social issues, viral content, and relationship expectations in this engaging podcast episode.
Jun 19, 2024 • 21min
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
Discussing Canva's drop in valuation to $26B, yet maintaining high traffic and backlinks. Exploring the rise of hate accounts, the importance of community-generated content for SEO, and a cautionary tale for affiliate sites losing search visibility.
Jun 18, 2024 • 20min
96% of sites ranking in top 10 have 1000+ links
The podcast discusses a study showing that 96% of top-ranking sites have 1000+ backlinks. They talk about brand queries, user signals, angel investing challenges, and returns. Interesting topics include Eight Sleep's funding and growth potential, angel investing insights, and the importance of business investments. Key lessons from entrepreneurial forums are shared, emphasizing asset protection, perseverance, and choosing the right life partner for success.
Jun 17, 2024 • 24min
Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
Website sees a 113% traffic increase after removing ads, Sam Sulek's views dropping, Neil shares his business acquisition story, AI destroys HOAs, and unique marketing insights like Joe Biden hiring a meme master and a webinar creating a $200M/year business.
5 snips
Jun 15, 2024 • 20min
8-Figure Bootstrapped Agency Blueprint
The podcast discusses the importance of client recap reports, potential of AI consulting, automation tools like Zapier, content differentiation, and broader marketing strategies. They give insights into campaign recap systems, AI consulting benefits, and the fusion of automation with human creativity in content creation.
9 snips
Jun 14, 2024 • 23min
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
The podcast discusses how engagement grew despite controversy, challenges faced by Beverly Hills schools, a $6.6M SaaS built from YouTube influencers, and warm outbound sales strategies. It also covers effective social media posting tactics, influencer marketing success, and building relationships with personalized engagement strategies.
Jun 13, 2024 • 19min
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
Exploring the marketing brilliance of the Kardashians and how they engage their audience, followed by insights into Eric's YPO retreat experience focusing on relationship building. The discussion touches on peer groups, deep conversations, and diverse business insights.
Jun 12, 2024 • 18min
Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
Discussing GameStop's Roaring Kitty strategy, the role of influencers in stock prices, AI as a creative tool in advertising, and the importance of branding for SEO success. Marketing leaders dialoguing at an AI summit in New York reflect on the industry's evolution. Eight Sleep's impressive SEO and brand strategy with 22M monthly searches is highlighted.
17 snips
Jun 11, 2024 • 19min
How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign
Topics discussed include how SEO professionals utilize Reddit for traffic, the impact of Google's search leak, the importance of quality content and user experience, the role of brand searches in SEO success, and Perplexity AI's innovative SEO campaign.
Jun 10, 2024 • 16min
Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?
Discussion on Pixar laying off workforce, Liquid Death's fighter jet giveaway, building a community, costly Barbie movie party, and fake podcast ads' effectiveness.
