Marketing School - Digital Marketing and Online Marketing Tips

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics 00:40 – Make use of advanced segments 01:10 – Create a segment for each country you’re catering to 01:57 – Hook in AdWords with Google Analytics 02:19 – Hook in Google Search Console to Google Analytics 03:02 – Make sure you’re converting goals 03:25 - Callrail 03:46 – Scroll down to your segments and check the organic traffic 05:52 – Make sure you have the right Google Analytics reports 06:33 – That’s it for today’s episode! 3 Key Points: Google Analytics has a ton of features; make sure you’re making the most out of them. You can interlink Google applications to each other to help out in providing results. It’s important to get the right reports for your type of business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Ways to Make Existing Content Better 00:35 – Number 1: Upgrade your content Digital Marketer did a good job in explaining how they upgraded their content 01:41 – Number 2: Segment your content 01:48 – Add headings 01:53 – Ask your readers a few questions 02:50 – Number 3: Look for underperforming posts 03:43 – Number 4: Do a quick competitor analysis 03:52 – BuzzSumo and Twitter Search 04:28 – Look at the comments and see what they’re pointing out 04:54 – Number 5: Check out Bucket Brigades on Backlinko 05:12 – Instead of having huge walls of text, do it as far as one sentence 05:45 – Number 6: Use Hemingway to help you write better 06:11 – Number 7: Have a custom image through Design Pickle 06:54 – That’s it for today’s episode! 3 Key Points: Not every reader is looking for the same thing – segment your content. Your competitor’s content might not be relevant to your company, so don’t copy it. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact. Time Stamped Show Notes: 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated 00:39 – Slack and GeekBot allow you to know what’s going on in your team 01:13 – Be communicative to your team 01:37 – Share knowledge 02:31 – Have certifications where people can learn more 03:07 – Do team activities 04:49 – Do profit sharing apart from base salary 05:21 – Give percentage of up-sell revenues 05:44 – Give each individual a budget 07:31 – Do recaps on where your team currently is 07:51 – Eric’s team member shared Adespresso 08:33 – Use 15Five for keeping polls on your people 09:14– That’s it for today’s episode!  3 Key Points: Communication is important in all teams. Build your team – do activities together. Empower your members individually so they can each contribute to the team. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients 00:52 – #1 Ask if other people are involved in decision making 01:30 – #2 Ask what the overall goals and objectives are 02:36 – #3 Ask how good their marketing strategy is 03:43 – #4 Ask how much their budget is 05:47 – #5 Ask who their competitors are 06:00 – Use Moz to show clients how they are doing against their competitors 06:41 – #6 Ask what marketing tactics worked for them and which ones did not 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business 07:49 – The key to a successful agency is happy clients 08:27 – #7 Continue the sales process – schedule the next meeting 09:03 – Use Mixmax to send you reminders 09:18 – That’s it for today’s episode! 3 Key Points: Make sure the ultimate decision maker knows your proposal for the project. Know where the company is in terms of marketing. Knowing who the competitors are will help in assessing where the business stands. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy. Time Stamped Show Notes: 00:28 – Today’s topic: How marketers can maximize their CRM 00:37 – HubSpot is one that most marketers know 00:42 – Tools like Infusionsoft are second 00:52 – Drip is a simplified version of Infusionsoft 01:33 – Eric uses a combination of Drip and Zapier 01:45 – Leadpages now owns Drip and they have a $1/month pricing model 02:04 – Two things you need to know about CRM 02:05 – It is great for dealing with people who aren’t your customer 02:10 – It’s really good at dealing with people who are already customer 02:45 – You should still communicate with people even after they buy 02:55 – You should always try to help your customers through education 03:14 – Use marketing automation for CRM 04:17 – Tailor your message to your audience 04:54 – Russell Brunson’s Dot Com Secrets 05:20 – Use CRM to maximize marketability to your audience 05:35 – Always put your customer first 05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo 06:04 – Infusionsoft is a good fit for medium businesses 06:33 – The key is delayed gratification 07:10 – Gliffy can set up workflows 07:19 – Mind map using MindMeister 07:28 – Use UTM tracking parameters 08:10 – Sending the right emails at the right time 3 Key Points: There are a lot of tools for CRM readily available at your convenience. Continually give your customers more advice and feedback where they could use. Help your customers by educating them so that they can build more trust in your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites 00:40 – #1 Always put related links 01:46 – #2 Pruning websites 01:58 – Smart Passive Income Podcast Episode 200 02:20 – Check Google Analytics for any post that aren’t getting any traffic 02:39 – Take the posts you want to delete to the new url 02:58 – #3 Have user generated content like reviews 03:55 - #4 Go to Google Search Console and add your website 04:00 – It will sort web pages that get the most impressions 05:13 – #5 Make sure you transcribe your video content – use Rev 05:51 – #6 Take your big site on a fast server 07:02 – #7 Translate your website 07:15 – Make sure the domains are in the specific countries 08:08 – Neil has his posts manually translated 08:25 – Build international links and give it time 08:51 – CRO and SEO start to cross pollinate for these websites 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce 09:31 – That’s it for today’s episode! 3 Key Points: SEO is mostly about linking to the right pages. Customer reviews are not only good for your business, but on your website too. Remember to transcribe your audio and video files – Google can’t crawl them as is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update. Time Stamped Show Notes: 00:28 – Today’s topic: How to deal with Google updates 00:35 – Neil doesn’t deal with updates 01:01 – Stick to creating a website that’s best for the user 01:13 – Don’t worry about specific updates 01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates 01:45 – If you have a traffic drop, check where you need to fix 02:51 – Check Ahrefs if you have any bad links 02:56 – Moz and Majestic break down which links are spammy 03:04 – Read your content and analyze 03:26 – Make sure you have a holistic strategy 04:23 – Make sure you have other leverage points 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update 06:42 – Make sure your processes are documented 06:48 – Google traffic update checklist so you know what to do 07:18 – Search engines and social media platforms all have updates 07:31 – That’s it for today’s episode!  3 Key Points: You don’t have to worry about updates when you’re doing nothing wrong. A slide in traffic doesn’t mean it’s because of new algorithms. Get a checklist and have a back-up plan in place. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day. Time Stamped Show Notes: 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours 00:38 – Download Rev to transcribe your audio or video 01:01 – If you have a blog topic, record it 01:28 – Take the transcription and organize it 01:44 – If you don’t know what you’re writing on, it takes forever 01:56 – Make sure you know the topic you’re blogging about 02:04 – Check BuzzSumo and Quora for blog post ideas 02:18 – Craft your title with Copy Blogger Headline Formula 02:37 – Make the intro and put headings on the points you want to cover 02:58 – Write the conclusion before going to the body 03:50 – Eric’s blog process 03:53 – Open Evernote file and outline 04:09 – Start to write 04:21 – Come back to organize 04:37 – Come back the next day to review 05:11 – Figure out what time you’re productive 05:40 – Don’t fix errors at first – go back to them after 06:03 – Don’t break up the process – correct it later on 06:36 – Find a process that works for you 06:57 – That’s it for today’s episode! 3 Key Points: If you have a topic in mind, write it down as soon as you can before it gets lost. Don’t mind your mistakes at first, you can proofread later. Ultimately, as long as your process works for you, that’s all that matters. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider. Time Stamped Show Notes: 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer? 00:37 – NO, You don’t need to do coding 00:42 – HTML skills are helpful but it’s not necessary 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress 01:12 – In general, you don’t need to learn to code 01:31 – You can always hire a developer in Upwork 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more 03:03 – Stay in your lane, stay focused 03:13 – Be very creative and technical 03:44 – You also need to be able to understand math 05:17 – Use Zapier so you can hook different web applications together 06:17 – If you want to learn data science, check DataCamp 06:34 – If you want to learn coding, check Treehouse and Codecademy 06:44 – Check web analytics to learn more about analytics 07:10 – Read Kaushik’s blog 07:42 – That’s it for today’s episode! 3 Key Points: Coding is not a requirement but it’s helpful. You can always hire people to code for you. Remember to be creative, technical, and focused. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.