Marketing School - Digital Marketing and Online Marketing Tips

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size.  Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales 00:39 – #1 Use countdown timers like PlusThis 01:15 – #2 Run a reverse discount 01:43 – #3 Send customize emails with images with PicSnippet 02:15 – #4 Sign filled emails 03:39 – #5 When you should send out emails 04:23 – #6 Urgency and reminders 05:07 – #7 Scrub your list and use a service like MailGun 05:51 – That’s it for today’s episode! 3 Key Points: Create a sense of urgency and offer discounts that go with it. Customize emails for your audience. Remove all the names from your list that don’t engage so your deliverability doesn’t suffer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 – Today’s topic: How Many Links Does Your Website Need? 00:38 – Look at your big competitors 00:50 – Use Ahrefs to see how much traffic or how many links they have 01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers 02:27 – Use Brian Dean’s Skyscraper Technique 02:38 – Use Buzzsumo and find people who link similar articles 02:59 – Use Ahrefs for breakdown of domain authority 03:08 – Moz’s study on links 04:20 – Eric Enge’s post that links don’t matter in 2016 05:09 – Don’t focus on competitive key terms 05:25 – Go to Quora and use questions to get idea for content 05:48 – That’s it for today’s episode! 3 Key Points: Quantity of links is most important but don’t lose sight of quality. Produce high “authority links” to outsmart your competitors. Links can be helpful to your site’s traffic, but great content is always going to be more valuable. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before. Time Stamped Show Notes: 00:28 – Today’s topic: Should you do guest posting or blog on your own property? 00:50 – If Eric is to pick one, he’ll pick writing on his own website 00:55 – Build on your own 01:09 – All great content should be your investment in your property 01:37 – Neil picks guest blogging 02:33 – The market changes 02:47 – Sites that get the highest quality of content tend to get most traffic 03:04 – Neil changed his blogging patterns on his website 03:24 – Blog thorough, in-depth content 04:44 – Guest blogging let’s you have quicker traction 05:16 – Choosing depends on where you sit 05:56 – Neil is cutting his guest posting in America 06:20 – Guest posting helps build your brand 06:36 – Shifting strategies 07:04 – Blogging is not as effective as it used to be 07:25 – Ahrefs’ in-depth study regarding guest posting 08:44 – Blogging is tough now 09:33 – Most people won’t go through the journey of posting content 11:01 – Blogging is just one way to go about growing 11:56– That’s it for today’s episode! 3 Key Points: Blogging, either on your own site or another, has pros and cons. What are your goals? Iron those out before committing to a guest post. Keep your BEST content on YOUR digital properties. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message. Time Stamped Show Notes: 00:28 – Today’s topic: What makes a quality infographic 00:36 – Kissmetrics’ portfolio of infographics 00:50 – It’s not just the imagery 01:14 – Number 1: Have the right statistics 01:18 – Number 2: Make sure your topic is really good 02:02 – If you can show complex data sets, you’ll do well 02:10 – Number 3: Keep the infographic concise 02:22 – Number 4: Make sure it story flows well 03:08 – Number 5: Have a great design 03:18 – Dribbble and Visual.ly have great infographic designers 03:42 – Number 6: Make sure your colors are NOT crazy 04:17 – Put an embed code generator at the bottom 04:22 – For WordPress, it’s Embed Code Generator 04:28 – Number 7: Write the RIGHT headline 04:41 – Check CopyBlogger for creating headlines 04:48 – Number 7: Add text to the page where the infographic is 05:30 – Make sure the image is in full size and it works on mobile 05:48 – Be creative! 06:07 – GIFographics 06:08 – KlientBoost has a good example of PPC 06:18 – That’s it for today’s episode! 3 Key Points: Having infographics is not just about the imagery, it’s also about statistics and your message. Visual content doesn’t guarantee success. Don’t forget to add text on the page where your infographic is – Google can’t read images. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic. Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content 00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics 01:24 – Make the pages in depth 01:34 – Some sites talk about things that are not so relevant to the main topic 02:33 – Google the word ‘hub and spoke’ 03:03 – Neil’s hub page 03:49 – Neil and Eric started consolidating their pages 04:11 – Focus on one page to make things easier 04:17 – Qualaroo is a good example 04:30 – It’s not about producing the most amount of content 05:30 – Don’t extend your post just for the sake of doing it 05:47 – Brian Dean’s 1 Million SEO Results 06:20 – Don’t worry about adding a ton of pages to your site 06:39 – That’s it for today’s episode! 3 Key Points: Master the art of the hub and spoke. Stick to your topic – too many additional topics can be irrelevant. It’s not about having THE MOST content; it’s about the most thorough content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools. Time Stamped Show Notes: 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat 00:39 – Tell people to go to a specific page on your website 01:24 – Keep the url under 15 characters and use words 02:22 – Show your product or service in action 03:22 – Time based offers 04:18 – Do gamified offers 04:56 – Do shout outs to shout outs to grow your audience 06:25 – Bonus: do a giveaway 07:22 – Make sure you give time to your Snapchat tests 07:39– That’s it for today’s episode! 3 Key Points: Build relationships first rather than selling to your audience immediately. Snaps are time based so make each offer a special one. Find someone who is relevant and tap into their network, have them do shout-outs using your offers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to help you build and sell your own online course 00:40 – Kajabi allows you to make a membership back-end 01:09 – WebinarJam where you can upload your videos and sell your products 01:22 – EverWebinar is under WebinarJam 02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel 03:05 – Wistia where you can host videos 04:24 – Learndash is a WordPress plugin 04:42 – Build a membership site with OptimizePress and MemberMouse 05:12 – Twilio is an SMS tool to remind clients 06:14 – ClickFunnels allows to pitch a product and up sell 06:44 – Udemy is simply putting up a course and they’ll do the rest 07:43 – Check out Takedown Czar to help prevent piracy on your product 09:10 – That’s it for today’s episode! 3 Key Points: Tools are either free or premium; but you don’t really have to spend big when starting. Sometimes, all you need to do is make a little tweak. It’s normal if you don’t sell a ton of subscriptions on your first launch. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website’s search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That’s it for today’s episode! 3 Key Points: CRO doesn’t just work with any website; having a good traffic is essential before starting. Having the right tools if pointless if you don’t have the right strategies and people in place as well. Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.