Marketing School - Digital Marketing and Online Marketing Tips

In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Use Pop-ups? 00:55 – Whether people like or hate pop-ups, they still use them because they work 01:04 – You should use pop-ups 01:13 – Use pop-ups when your visitor is about to leave your website 01:23 – Eric read a study that assessed whether a visitor left the website after seeing a pop-up 01:42 – The metrics stayed the same 01:56 – People still convert at the end of the day 02:16 – Hello Bar can be used for pop-ups 02:35 – You can recoup your spending through pop-ups 03:04 – There’s nothing wrong with pop-ups 03:10 – When your pop-up is great and people get value from it, they won’t hate you 03:27 – As Mark Cuban says “when you try to please everyone, you please no one” 03:30 – That’s it for today’s episode! 3 Key Points: Pop-ups are still used today, because they WORK. Use pop-ups not when the visitor enters your website, but when they’re about to leave. Make sure your pop-up adds value to your customers and everyone walks away happy. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics 00:40 – Google analytics show you data 00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments 01:10 – First, look at the regions where you generate most of your business from 01:12 – Create advanced segments around those countries 01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries 01:26 – Neil can track the traffic from those regions 01:43 – Second is the people who have viewed 3 or more pages 02:00 – Third is the search traffic per country 02:09 – You can check how different regions are growing and declining 02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth 02:40 – Fourth is the visitors who have generated over $100 in revenue 02:57 – Fifth is session duration 03:00 – Neil created one that was under 40 seconds 03:12 – Another variation is over 40 seconds 03:38 – You can then start adjusting your website for a consistent user experience 03:56 – Sixth is the visitors whose search query is more than 4 words 04:07 – Avinash Kaushik’s advance segments 04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site 04:37 – Neil set up a segment related to transaction amounts 05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more 05:33 – You can notice the patterns of people’s behavior on your website 05:50 – That’s it for today’s episode! 3 Key Points: While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate. Take advantage of advance segments to create a better user experience on your website. Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make your work as a marketer easier so that you’re using your time in a way that maximizes productivity! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Chrome Extensions Every Marketer Ought to Use 00:34 – First extension is Zest—it has tons of marketing articles 00:54 – Keyword Everywhere is an extension that when you search anything, it pops in data on the search volume from Google 01:15 – It is useful for marketers because they can do keyword research through the Google browser 01:26 – Ghostery shows you the technology a website has 01:53 – Fourth is Save to Pocket 02:08 – Allows you to save anything for future reference 02:20 – Fifth is Buffer for social media sharing 02:37 – Sixth is Email Hunter 02:46 – It can figure out the email address of the profile you’re viewing 02:58 – Neil used Rapportive but LinkedIn discontinued it 03:14 – Last is TubeBuddy which shows you the tags that you should be using in YouTube, the tags of the video you’re watching, and your tags ranking 03:50 – That’s it for today’s episode! 3 Key Points: Chrome extensions can help you enormously, especially if you usually work with Google browser. As a marketer, shifting through different websites or software can be time consuming making the use of extensions necessary. Leverage the online tools that you can use to streamline your marketing processes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you need to do to make yourself memorable! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Press Like Richard Branson 00:40 – Neil learned about how Richard Branson created Virgin during his speaking engagement at VTEX as an opening speaker for Richard Branson 01:28 – Richard did a crazy PR stunt when Virgin was just starting and didn’t have enough capital 01:44 – Richard used hot air balloons with their name on it so people would be exposed to the brand 01:56 – When the London Eye couldn’t be lifted from the ground, Richard had a blimp that flew over London Eye with the message “BA Can’t Get It Up” 02:28 – Richard went overboard for his company to grow at a rapid pace 02:38 – Richard lives his life how he wants it 03:06 – You have to do something remarkable to be memorable 03:45 – One thing to learn from Richard Branson is to create crazy and drastic stuff, especially when you’re just starting 04:06 – Don’t do something that everyone else is doing 04:12 – That’s it for today’s episode! 3 Key Points: Richard Branson is known for his crazy, but effective PR stunts. When you’re just starting, do something memorable and remarkable. Stand out by being YOU. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate. Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire a Blog Editor 00:55 – Eric has used ProBlogger to hire writers and editors 01:34 – Neil evaluates a team of editors by how they streamline a task 01:39 – Editors have to think of at least 20 variations of a headline 01:48 – Make sure the content is free of lapses 01:54 – Editors will also reach out to other editors that they’ve linked to through email 02:17 – Next is scheduling the posts in different social media sites through Buffer 02:40 – A blog editor makes sure the right content will post at the right time 03:00 – Blog editors need to have a process for how they get things done 03:40 – You can ask them if they can give you a sample of their work 03:50 – Neil hires editors who are also bloggers 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job 04:30 – You can also have an editor on a per post basis 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week 04:56 – Neil doesn’t like to pay an hourly rate 05:51 – Hiring in-house allows you to have more control of the editor’s work 06:00 – That’s it for today’s episode! 3 Key Points: You should try out your editors first before hiring them. An editor should be a great writer—you can’t tweak content if you can’t write an article yourself. Pay your editors depending on the content they take care of and what you’ve agreed upon. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them. Time Stamped Show Notes: 00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building? 00:44 – Big companies like Google and Amazon make hundreds of millions of links 00:50 – The over-optimization cup 01:01 – Once it overflows, you’ll get hit with penalties and adjustments 01:08 – A new site or brand has a smaller margin of error 02:06 – One of hardest indicators to manipulate is brand craze 02:10 – This is when more and more people are searching for your brand 02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you 02:38 – Google just penalizes a big brand for shady link building 03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result 03:08 – Google now does not penalize big brands as easily 03:23 – A lot of industries are using shady link tactics 03:58 – Google has adapted different algorithms to determine if a brand should be penalized 04:30 – Google now tries to showcase the best sites first 04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result 05:08 – Hearst Media started BestProducts 05:24 – The total number of visits skyrocketed in just a few months 06:05 – SEO out-playing still happens 06:29 – If you’re creating too much possibility by doing something wrong, it will look bad 06:46 – Shady tactics still work but is NOT recommended 07:00 – Top keywords from SEMrush 07:31 – That’s it for today’s episode! 3 Key Points: People tend to use a different search engines when they don’t see the brands that they want from the search results. Shady tactics are still being used today and while they work, they aren’t recommended. Google now shows the best sites first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they participate in a speaking engagement. Time Stamped Show Notes: 00:27 – Today’s topic: Is Public Speaking Worth It? 00:50 – Neil was 20 years old when he started public speaking 01:14 – Speaking consistently within your space will eventually drive a business 01:26 – The content should be advanced 01:45 – You can get better offers if you’re a public speaker 02:01 – Eric was in Amsterdam a month ago and he talked with other public speakers 02:12 – Having a network of public speakers is a benefit for Eric 02:27 – The right people can introduce you to other people 02:38 – Public speaking is a great way to connect with people 02:50 – Eric will always aim for 1 good connection in every public speaking event that he does 03:00 – Neil observed that speaking outside of your country can get you better results 03:12 – Neil was in Brazil for VTexDay, and was an opening speaker for Richard Branson 03:25 – Neil and Richard were the only speakers on a specific day 03:44 – Neil has met different government officials, investors and business owners who are on the Forbes list 04:40 – “There’s a much higher ROI speaking in smaller markets that aren’t as competitive” 04:48 – That’s it for today’s episode! 3 Key Points: Speaking consistently can help build your brand. Your content should be invaluable and well-prepared for your audience. Growing your network and increasing your brand awareness are some of the benefits of public speaking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of focusing on your content and connecting with editors and guest contributors. Time Stamped Show Notes: 00:27 – Today’s topic: How to Become a Contributor For Well Known Publications 00:47 – If you want to be a contributor for a specific publication, look at their format first 00:53 – Write something that is interesting to the editor while following their format 00:57 – Reach out to editors and try to help them out 01:06 – Check out other websites that are looking for guest bloggers through Google search 01:23 – It is true that you’re not going to generate a positive ROI from a guest post, but it takes ONE deal to make it worth it 01:47 – Neil wrote on a publication before and was spotted by a CEO and Neil made a 7 figure deal 02:35 – Guest writing will eventually pay off 02:44 – You can find editors on LinkedIn and find their emails though Hunter 02:57 – Be brief and try to help them 03:01 – The publications are more interested with content 03:07 – Most contributors are not that big in their space 03:30 – Other than emailing editors, you can reach out to guest contributors of a publication 03:35 – Network with them and try to help them 03:46 – After they get comfortable with you, ask them to introduce you to the editor 03:59 – When you get accepted, don’t backlink to your website because Google will know it 04:15 – Focus on building a brand 04:55 – The high DA links are not worth it 05:18 – That’s it for today’s episode! 3 Key Points: Write something that will pique the editor’s interest and use their format. Try to network with guest contributors and ask them to introduce you to the editor. Focus on building a brand by creating GREAT content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are (as a company) to potential new recruits. Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract Top Marketing Talent 00:36 – Eric just hired a number of new employees 00:55 – Finding great marketing talent is more difficult than finding a designer 01:25 – Eric blasts his lists every once in while with his jobs page from Workable 01:37 – From the applicant tracking system, Eric can monitor everything 01:51 – What Neil learned in recruiting is that possible recruits want to learn more about your company 02:06 – Create a video about your company 02:29 – Neil goes to LinkedIn to find people in the space and approach them 02:49 – Neil creates a great job description to send to people 03:35 – Most people are on LinkedIn and the best ones aren’t looking for a job 03:50 – Eric would sometimes invite a potential candidate to meet them and get to know them better 04:08 – Check out the Forced Hiring blog post on Growth Everywhere 04:12 – Mark Roberge of HubSpot shared how he hires people 04:42 – Eric and Neil are writing more updates on LinkedIn and Eric edited his profile, adding that he’s hiring 05:03 – There was a guy who reached out to Eric through LinkedIn 05:33 – Create a process and reach out to people 05:40 – Recruiters are useful, too 05:55 – They are worth the time and effort 06:04 – That’s it for today’s episode! 3 Key Points: People want to know about your company and having a video that describes your company makes hiring easier. LinkedIn updates have a wider reach so there’s a higher chance of people finding out that you’re hiring. Find out who are the great recruits from others’ recommendations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.