Marketing School - Digital Marketing and Online Marketing Tips

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don’t accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one another. In fact, when marketers are successful at their job, it is easier for sales to close a deal as that brand awareness is already top of mind. Tune-in to learn how marketing helps your sales teams and why teamwork is always the way to success. Time Stamped Show Notes: 00:27 – Today’s topic: How Marketing Can Help Your Sales Team 00:43 – The more people that see your brand, the more your sales team can close a deal 00:58 – Neil does marketing case studies that focus on content marketing and press 01:28 – When Eric hears “I see your stuff everywhere,” that’s when he knows the marketing is working 01:46 – People can get to know you more on an intimate level from videos or podcasts 02:48 – A sales team isn’t as data driven as is the marketing team 02:59 – Marketing teams should use tools that will help the sales team understand what needs to be done 03:36 – Hubspot has tools for marketing and sales teams 03:55 – The worst thing you could do is participate in the “blame game” 04:12 – Sales and marketing teams should work together 04:38 – Look at the data and don’t focus on the complaints from your team 05:07 – Make sure you’re tracking your numbers 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which will help you see people’s behavior on your website 06:00 – Go to SingleGrain.com/giveaway to know more details 06:10 – That’s it for today’s episode! 3 Key Points: The more people see your brand, the easier it is for the sales team to close a deal. Marketing should work closely with their sales team—planning hand-in-hand and helping with each other’s weaknesses. Stay data driven; this will inform each and every step you make for your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it right. Tune in to learn how you construct an effective Instagram story and why Instagram is more beneficial for increasing brand awareness than it is for ROI. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Engaging Instagram Story Ads 00:55 – Instagram story ads are the ads that pop up in between Instagram stories 01:04 – Instagram story ads are similar to Snapchat story ads 01:15 – The only time that Eric watched an Instagram story ad was when it was from Brendon Buchard 01:21 – Brendon made his story ad look like the usual Instagram story 01:38 – It was a selfie video where Brendon was teaching 01:58 – Target who you need and want 02:33 – Your conversion will go up if you’re targeting the right profiles 02:40 – Most ads aren’t relevant to a person’s profile 02:58 – It is more advantageous for you to try and get 10K followers and above 03:11 – The swipe-up option is powerful and you can push people directly to your website 03:18 – Every Instagram ad needs to run for a long time for it to be effective 03:27 – Instagram is more for branding 03:42 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:56 – Subscribe, rate and review Marketing School 03:59 – Text MARKETINGSCHOOL to 33444 for those in the US 04:04 – That’s it for today’s episode! 3 Key Points: Any ad on Instagram needs a long period of time to work, there’s no instant ROI. Create Instagram story ads that are natural and don’t feel or look like an ad at all. Stay relevant to your target profiles. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From 00:37 – First is Dropbox 00:40 – Dropbox used pay-per-click to acquire more users 00:51 – Dropbox was making $60 in revenue per customer 01:23 – Second is Airbnb’s growth story 01:29 – Airbnb got people to post on Craigslist 02:08 – Third is SEMrush 02:16 – SEMrush started with a free usage model with the option to upgrade 02:56 – Fourth is Hotmail 03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups 03:38 – Fifth is Hubspot 03:43 – Hubspot is a content marketing machine which drives a lot of signups 04:00 – Hubspot also decided to create free tools 04:10 – Hubspot can generate more leads from their free tools at a lesser cost 04:26 – Sixth is the Paypal case study 04:31 – For every signup, they gave away $20, then reduced this amount over time 04:46 – eBay was originally owned by Paypal 05:00 – Startups create press 05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them 05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high 06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up 06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 06:48 – Subscribe, rate and review Marketing School 06:52 – Text MARKETINGSCHOOL to 33444 for those in the US 07:00 – That’s it for today’s episode! 3 Key Points: Make people WANT to know more about you and your product; the quality of your content is the means to do this. Offering an initial incentive can drive signups to your product. Create great press around your product to show the value of your product. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and how tracking can help you see what you need to tweak with your SEO. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Tools That'll Help You Track Your Search Engine Rankings 00:36 – Search engine rankings are important if SEO rankings are important to you 00:46 – First is Google Search Console 00:58 – It’s not the best, but it’s a good starting point 01:04 – Second tool is Ahrefs 01:18 – You can compare your performance and your competitors’ performance as well 01:29 – Third is Authority Labs 01:38 – It is geared towards ranking 01:47 – You can see if your SEO efforts are paying off 02:01 – A Now Provided report shows you keyword opportunities 02:05 – Fourth is SerpBook which tracks your ranking accurately 02:31 – Fifth tool is SEMrush 02:41 – It is growing and updating quite fast 03:15 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:22 – Subscribe, rate and review Marketing School 03:26 – Text MARKETINGSCHOOL to 33444 for those in the US 03:32 – That’s it for today’s episode! 3 Key Points: Track your search engine ranking, especially if your SEO ranking is important to you. Consistently checking your ranking will help you see if your campaigns and efforts are working. If you track your competitor’s rankings as well, you will have an idea of how you can improve and revamp your strategies. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: 00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research? 00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching 00:56 – Neil did a focus group that was paid by Yahoo 01:09 – The people discussed Yahoo and its competitors 01:50 – Focus groups were very effective before, but it won’t be as effective now 01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well 02:32 – Eric doesn’t see the need for an in-person focus group 03:02 – Mileage may still vary 03:12 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:24 – Subscribe, rate and review Marketing School 03:30 – Text MARKETINGSCHOOL to 33444 for those in the US 03:26 – That’s it for today’s episode! 3 Key Points: A focus group is a group of your ideal customers who meet you in person to discuss a product. Focus groups were effective for market research before mass improvements were made in technology. If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer 00:40 – Eric usually throws a dinner with marketing directors 00:59 – People like doing business with people 01:36 – Emailing potential customers is another way 01:53 – Neil puts remarketing pixels in the email 02:04 – Eventually, people will click the links 02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn 02:38 – You can set the search parameters 03:05 – Dux-Soup is $15 a month 03:15 – Caffeine can keep your screen on 03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site 03:54 – Subscribe, rate and review Marketing School 03:58 – Text MARKETINGSCHOOL to 33444 for those in the US 04:05 – That’s it for today’s episode! 3 Key Points: Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive. Customers will most likely click on your site when they see the value. Leverage online tools that can help you see who the right customers are for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Metrics You Ought to Monitor in Google Analytics 00:37 – First metric is the bounce rate 00:54 – You can check which pages are causing the bounce and do necessary adjustments 00:59 – Second metric is the search traffic 01:01 – You can monitor it daily and make weekly comparisons to see the trends 01:21 – Neil started adding different languages on their website 01:56 – Third metric is the conversion 02:02 – You should be looking at where your conversions are coming from and if you’re hitting your goals 02:22 – Fourth metric is the time on site 02:42 – Check your time on site alongside your bounce rate 02:53 – Fifth metric is the site speed 03:00 – Site speed is a ranking and experience factor 03:20 – Sixth metric is social referrals 03:46 – Neil won’t spend more money on Facebook ads for USA because of its strict algorithm 04:12 – Seventh metric is pages per session 04:30 – You can pull lessons from the well performing pages and duplicate them for your other pages 04:39 – That’s it for today’s episode! 3 Key Points: By paying attention to the metrics, you can track your progress and make the necessary adjustments. First study the social platform where you want to have paid ads to make sure your money doesn’t go down the drain. Set goals for your business to see if you’re on the right track. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you, refer you to others, and contribute to the long-term success of your company. Tune-in to find how you can keep your customers for the long haul. Time Stamped Show Notes: 00:27 – Today’s topic: How to Retain Your Customers 00:40 – People like dealing with people so visit your customers and build a relationship when you can 00:48 – It can be difficult at times, but you have to establish that relationship 01:17 – Add as much value as you can to your customers 01:24 – Your job is to make them look like a superstar so they’ll remember you forever 01:31 – Become their friend 01:44 – The onboarding experience affects retention more than anything else 01:50 – Look at the metrics for your onboarding 02:17 – For service-based businesses, Conversion Rate Experts will ask you about the experience 02:30 – They take the data to improve onboarding experiences and calls 02:48 – Some of Eric’s friends use Intercom for support 02:54 – Have great customer service 03:15 – It’s part of the experience 03:35 – Do what’s right for the customer 03:50 – Neil had a bad experience with a software company 04:08 – The owner didn’t assist Neil well 04:24 – Neil is a prime customer and when his order didn’t arrive on time, Amazon sent him a new product overnight and a rebate 05:25 – In the long run, a good experience will pay off 05:43 – People will remember how you made them feel! 06:15 – That’s it for today’s episode! 3 Key Points: Build a relationship with your customers and consistently work to add value to them. Your customers as friends, know their worth when it comes to the lasting success of your company. Great customer service will keep your customers happy and satisfied—they’ll even be willing to refer you to others. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of having the BEST content in your respective field before approaching high DA sites you want to link back to you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build DA 70+ Links 00:34 – DA stands for domain authority with a scale of 1-100, 100 being the strongest 00:43 – The higher the domain authority is, the easier it is for you to boost your content 01:08 – Large publications usually have 60-90+ DA 01:24 – Marketing School’s Episode about writing for large publications 01:32 – Go to your competition, take their URL and put into Ahrefs 01:40 – You’ll see their backlinks, who’s linking to them and the articles they're pointing to 01:47 – Create better articles, hit those sites up, and ask for a link 01:53 – Neil finds this to be the most effective way 01:57 – Check Brian Dean’s skyscraper technique 02:00 – Check out Dean’s article on 10 ways to double your SEO traffic and 101 ways to double your SEO traffic on his website 02:56 – Building DA links is a timed game 03:06 – The best approach is to create great content and talk to the higher domain authority sites, asking them to link to you 03:23– That’s it for today’s episode! 3 Key Points: Increase your domain authority by writing with large publications. If your content is better than you competitors, you have a higher chance of high DA sites linking to you. Building DA is a timed game; be patient and continue to be the best authority on a subject. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.