Marketing School - Digital Marketing and Online Marketing Tips

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs. [00:27] How Neil uses SEO to find out what his customers need. [01:30] What you can use to find out what people are searching for. [02:00] Insights you can gain from Google autocomplete. [02:23] Other tools you can use to see what’s trending. [02:42] What to do once you are getting a lot of SEO traffic.  [03:24] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Google Trends Exploding Topics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Day in the Life of a Newbie SEO. [00:32] What most people think a newbie SEO's day-to-day will entail. [00:49] What we think a newbie SEO should be doing every day. [01:39] You will learn the most by running your own site you are passionate about. [01:57] How Eric got his start in SEO and the many lessons he learned. [03:25] Neil’s first site and the big lesson he learned about traffic and conversions. [04:16] Try things people tell you not to do, just to see what will happen. [05:26] As a general rule, long-term plays work better in the world of SEO.  [05:40] You will never learn as much as you do from hands-on experience. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   DreamHost Google Search Console Jarvis Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with Ubersuggest. [00:30] Insights into Neil's SEO software and the need it serves. [00:46] Neil's current involvement in the business and what the company structure looks like. [01:09] Four of Ubersuggest's recently released features. [03:13] Ubersuggest's growth timeline from Neil's acquisition to now. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ubersuggest   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with ClickFlow . [00:32] Insights into Eric's product, ClickFlow and what it does. [01:17] Hear about the new feature ClickFlow has. [02:43] How ClickFlow helps customers with content creation. [03:36] What ClickFlow will hopefully be offering with GPT-3. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow Rand Fishkin The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads? [00:32] The current status of Pinterest and Snapchat. [01:02] Going with whichever channel is profitable according to your tests. [02:04] Where is your audience hanging out and where can you arbitrage it? [03:10] The value of running many tests. [04:05] That’s it for today! [04:06] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It. [01:09] Using tweetstorms to grow your impressions. [02:22] Coming up with educational content and posting that on Twitter. [03:10] Getting your tweet shared by injecting it with ego bait. [04:37] Using anything that appeals to emotion. [05:49] That’s it for today! [05:50] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Marketing Examples Alex Garcia The Hard Thing About Hard Things Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different ways to add extra personalization. [01:25] Surveying your audience and taking action on objections. [02:21] That’s it for today! [02:22] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time? [00:27] When to go for many channels and when to rein it in. [01:18] Eric and Neil’s journey with an omnichannel approach. [02:11] You get what you focus on. [02:49] Waiting until a channel is popular. [03:20] Eric’s journey on Clubhouse and the results he got. [04:11] That’s it for today! [04:12] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down. [00:36] The Google update and how this has affected traffic. [01:19] A deeper dive into the traffic drops and rises different industries are seeing. [02:12] Diversifying the sources of your traffic to safeguard yourself. [02:47] What to do if your traffic is down. [02:48] Tweaking title tags, checking for cannibalization, and updating old content. [03:18] Playing with leading, consolidating, and upgrading content. [03:49] While traffic is dipping, conversion rates are climbing. [04:27] Optimizing for everything: conversions, funnels, and sales teams. [04:50] That’s it for today! [04:51] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For. [00:38] Why content creators can fit in easily as fractional hires. [00:55] The outside perspective that fractional social media marketers can bring. [01:34] Utilizing the relationships that fractional SEO link-builders have. [02:13] That’s it for today! [02:14] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.