Marketing School - Digital Marketing and Online Marketing Tips

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That’s it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the secrets behind cold emails that actually work! Hear personal anecdotes about effective outreach that highlighted specific problems and offered simple, compelling solutions. Learn how credibility and constructive feedback can enhance engagement. The hosts emphasize the importance of personalization over quantity to capture attention in a crowded inbox. Get ready to master the art of making meaningful connections through impactful cold messaging!

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is M&A a Reliable Growth Channel? [00:26] Understanding more about M&A and how it is not out of your reach. [00:45] Looking for businesses that are in your niche with a different offer to yours. [01:46] Buying businesses with a similar OS to the one you use. [03:21] Being disciplined and focusing on one merger/acquisition at a time. [03:34] Keeping the management team in place for as long as possible. [03:55] The typical fail and churn rate for a merger or acquisition. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Profitwell Tomasz Tunguz Openview   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil’s opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That’s it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This is Where The Future of Course Creating is Going. [01:31] The importance of community for course creation. [02:21] How well gamification works for motivation. [03:08] Bringing the university experience into online courses using projects. [04:20] Holding attention by context switching. [05:36] That’s it for today! [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Maven Anthony Pompliano Shaan Puri Kat Cole  Udemy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to write quick and effective cold emails that convert with tips on using no-brainer offers, targeted industry messaging, problem-solving solutions, and personalization. Hear success stories and examples of winning cold emails. Plus, enjoy a humorous intro about B2B marketing and a thrilling experience in South Dakota.

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That’s it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Emergency Pod! Jason Calcanis Vanessa Lau   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Bring in Customers Without Using Bait. [00:25] Using clickbait is not that bad if you deliver on what you promise. [00:46] Hear what works better than bait. [02:03] Thinking about product-led growth and why this works. [02:55] If you lead with utility, you don’t have to bait people. [03:09] When you don't deliver on your promises, people will feel like they got scammed. [03:26] Leverage something that is time-based and can provide value. [03:48] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.