Marketing School - Digital Marketing and Online Marketing Tips

Chris Walker, CEO of Refine Labs, shares his expertise in B2B marketing, emphasizing the significance of dark social in shaping buying decisions. He discusses their upcoming product, The Vault, aimed at enhancing demand creation strategies. The conversation highlights the need for adapting marketing approaches during economic slowdowns and how to effectively connect with audiences on platforms like LinkedIn. Additionally, Chris explores innovative financing strategies for sustainable growth, making marketing increasingly data-driven and scientific.

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Execute During A Recession. [00:24] How to be more cautious with your costs. [00:40] Advice on how to keep running experiments during a recession. [01:17] Examples of successful companies that were built during a recession. [01:41] How to determine your runway and how to act accordingly. [02:01] An overview of the limits of cutting costs. [02:20] The importance of cash flow and how you can monitor yours. [03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Startup Runway Cashflow Story Cashflow Story webinar with Alan Miltz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more! TIME-STAMPED SHOW NOTES: [01:49] Get to know today’s guest, Will Weinraub CEO and Co-Founder at OnChain Studios.  [05:21] How Will’s daughter inspired the creation of Cryptoys. [08:52] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment. [09:36] Insights into how Cryptoys plans to scale. [11:44] How Cryptoys became connected with Mattel and why they are ideal partners.  [14:28] The challenges of communicating an entirely new vision during a pitch meeting. [20:50] Why storytelling is one of the most important skills an entrepreneur can invest in. [23:13] Why good storytelling is the equivalent of good communication. [24:33] Will shares his approach to recruiting. [27:08] How to recruit and retain top talent in the Web3 space. [31:23] Our thoughts on some of the liquidations that have been happening in the crypto space.  [33:48] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams! [37:32] Our thoughts on Solana’s plans to release a smartphone in 2023. [41:25] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture. [47:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [47:25] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project:  www.youtube.com/c/LevelingUpOfficial"   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Run Audio Ads? [00:27] An overview of what mediums are included under the audio ad category. [00:36] Where audio ads are usually placed during an audio segment and which ones perform best. [01:22] Why you should run audio ads, especially on podcasts. [02:25] How to choose where you should place your audio ads. [03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Spotify Advertising Audio Ads on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Expect a future in advertising that's much more integrated! The hosts dive into current challenges, including the lack of tools for cohesive campaigns across platforms. They emphasize the need for improved tracking to keep pace with evolving marketing strategies. Plus, they introduce the intriguing concept of Web 5.0 and its potential impact on advertising. Get ready for innovation that could reshape brand-consumer interactions!

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over? [00:27] How crypto benefits users through easy transfers. [00:58] The slow incremental progress over time that crypto is experiencing. [02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems. [03:18] The real-world utility you can expect from crypto in future. [03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:10] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022. [00:27] The growth of audio ads and how to place them. [01:02] Why companies are choosing to control their own channels. [01:50] Recommendations on how to build an audience with TikTok. [02:19] How to use influencer marketing. [02:56] The methods that FTX used to gain a bigger share of the market. [04:29] How to capitalize on LinkedIn’s new features. [04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Spotify Advertising TikTok Twitter Cameo FTX Binance Coinbase LinkedIn Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal? [00:32] An overview of the companies that are currently laying people off. [00:42] Why big tech companies are currently laying people off. [01:56] The three types of conversations that are happening right now depending on the company. [04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:50] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) [00:28] How to identify the best content creators on different platforms. [01:21] Why you should look for micro-content creators. [01:53] What to do if you already have a substantial audience. [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:41] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Hiring Social Media Creative Talent Like Crazy TikTok Twitter Instagram Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity. [00:34] Why Neil doesn’t go to bed without having read all his emails. [01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity. [02:01] Why Eric uses a daily time tracker [03:19] How Eric is building his store inventory. [03:50] The benefits of daily walks. [04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Body Coach TV Rise   Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.