Marketing School - Digital Marketing and Online Marketing Tips

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates. [00:25] Why you shouldn’t worry about stuff you can’t control. [01:05] The importance of not relying on one channel. [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:     Extreme Ownership: How U.S. Navy SEALs Lead and Win   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Want to boost your followers online? Conducting interviews with influential figures is a powerful strategy that puts you in front of new audiences. Consistency is key—keep producing and repurposing engaging content for maximum reach. Plus, make it easy for others to share your work. Dive into practical tips on growing your audience and watch your numbers soar!

Discover how to network with amazing people even during tough times. Shift your focus from making business connections to having fun and being genuinely interested in others. Learn the importance of building long-term relationships rather than fleeting encounters. The speakers share creative strategies for engaging conversations, like incorporating fun activities. Ultimately, it’s about enjoying the process and forming authentic connections that can lead to unexpected opportunities.

Discover how to supercharge your social media presence by repurposing content for various platforms. Learn the benefits of adopting an omnichannel strategy to expand your reach. Dive into insights on leveraging trending topics to increase engagement and attract a wider audience. With actionable tips and real-world examples, you’ll gain fresh perspectives on boosting your visibility online!

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders! TIME-STAMPED SHOW NOTES: [00:30] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders. [01:06] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.  [03:27] Examples of companies where EF played a crucial role in bringing their founders together. [05:15] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate. [06:41] A brief look at the early days of EF. [08:23] A breakdown of the process EF uses to foster, connect, and support co-founders.  [11:26] The support within the EF community and how they help alumni. [14:02] An overview of EF’s acceptance criteria. [15:26] Why the paths to success look different depending on the country you’re in. [18:50] An outline of how EF’s internal teams are structured around the world. [20:59] The methods that EF uses to map talent networks. [22:49] How global economic trends have affected venture capitalists in the past two years. [25:24] The returns that EF investors have seen over the past seven years. [28:50] How the pandemic affected EF and the role of remote work in their company. [32:59] Matt’s reading habits and how they were disrupted by the pandemic and having children. [34:40] The advice that helped Matt finally finish Ulysses. [36:08] Matt’s impressive dedication to note keeping and why he uses Obsidian.  [38:05] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [38:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Matt Clifford on LinkedIn Matt Clifford on Twitter Entrepreneur First Y Combinator Obsidian Roam Research Notion Must read book: Ulysses Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Explore the future of analytics with Google Analytics 4, designed to seamlessly integrate website and app data. Discover how this new tool shifts from session-based to event-based data, enhancing customer journey insights. Learn about the crucial privacy controls, including cookieless metrics, that come with GA4. This transition is essential as Universal Analytics phases out, making it the perfect time to upgrade your analytical capabilities.

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them. [00:28] The benefits of starting a company during a down market. [01:18] Examples of long-term utility for NFTs. [01:44] Why the key to success is building something amazing. [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover five essential marketing services that can supercharge your growth! Learn how Shortlist enhances outreach and link building. Find out how MarketerHire helps in recruiting top talent. Explore Konstant Kreative for scalable content production. Gain insights on why Spiralyze is a must-check tool. Plus, boost your LinkedIn presence with GrowthMasters. These strategies could be game-changers for your marketing efforts!

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Twitter Launches Product Drops. [00:30] Some quick context on why Twitter is launching product drops. [01:14] How this latest innovation relates to Web3. [01:22] How this development could help companies expand their revenue. [02:15] Why you should use AB tests for this new feature. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Spotify's impressive podcasting revenues hint at a massive $20 billion opportunity on the horizon. The discussion delves into how their long-term investments could reshape the market. Plus, the challenges of growing a podcast following are highlighted, stressing the trust-building benefits that come with it. Overall, the insights reveal a promising future for podcasting as a significant revenue stream.